music video that I love so much and it is also the evaluatio question for media a levels. question three aswell for business and sociology and society and chemistry

1. EVALUATION
QUESTION 4
How did you use media
technologies in the
construction and
research, planning and
evaluation stages?

2. Media technologies have played a vital
part in our construction & research and
planning & evaluation stages. They
have allowed us to create a
visualisation of our ideas and also
helped in the process of creating our
music video and individual web pages
and digipaks.

3. ..RESEARCH..
YouTube helped us in our research stage as we used it to watch music
video’s that illustrated a certain genre. For example Usher – Love in this
club belonged to the R’N’B genre therefore we where able to watch it
and post it on our blogs.
We also used YouTube to find music video’s that reinforced many
theories that we put on our blogs. Example of this is ‘Nicki Minaj – Super
bass’ that challenges Laura Mulvey’s theory of the ‘Male gaze’ and
also ‘Beyoncé – run the world’ which reinforces Mulvey’s theory of
‘Fetishisation’

4. We used Google explorer simultaneously for many reasons during
research. One of the main uses of the internet was researching
Theorists. Example’s of this is Andrew Goodwin’s Theory, Mulvey’s
theories and Carlson’s Theory. As there are so many links to information,
we had to find one specific website that allowed us to access relevant
information for each theorist that we could then put into our own
words.
..RESEARCH..

5. Prezi has helped us in the research stage; it has allowed us to present
the research we find in an innovative, creative way. As it is a virtual
canvas it allowed us to present the information in a media rich way
whilst still being able to go into detail and add music, pictures and
videos.
..RESEARCH..
Examples of research presented using Prezi

6. Apples product (the IPhone 5) helped us within the
research stage as it allowed us to film our target audience
giving us feedback on their favourite CD cover and why it
is their favourite. We then used Mover maker to put the
footage together and create an audience feedback
video.
..RESEARCH..

7. Twitter was used to search for an artist, which is how
we found ‘Clinton Elvis’ and asked him to be
involved in our media production. We then used
Sound cloud to listen to his song. (This is how we
chose ‘my one and only’).
..RESEARCH..

8. The Apple product (IPhone 5) allowed us to take pictures
of our written planning such as the storyboard, block plan,
digipak drafts, website drafts etc. We then posted the
planning on our blogs.
..PLANNING..
Examples of written
work that we took a
picture of on our
IPhone.

9. We created two WhatsApp groups:
One was just our media group so we could discuss when
and where we where going to film before we told our
artists, to make sure that we don’t sound unorganised
when speaking to him.
The second one was to insure that our artist was
available to film and specific days and also to tell him
know what times and what to wear. This saved us a lot
of time as we were all able to meet up in the filming
location at that specific time.
..PLANNING..

10. HD Nikon camera was used to
take pictures of our artist using
a white background.
..DIGIPAK..
Facebook was used to
gather other images of
our artist for our Digipaks.
We used torches to
produce a light source
that helped achieve a
more crisp look to the
photos of him

11. Adobe Photoshop was used to
create our individual Digipaks.
We used it create base images
and then put different effects
and filters on the pictures. We
also used Photoshop we place
writing on the Digipaks.
..DIGIPAK..

12. ..WEBSITE..
Wix.com was used to create our
webpages. We chose to use
Wix as it is a very flexible web
page generator which allowed
us to create our webpages
similar to our drafts.

13. Photoshop was used to put
writing on a picture of Clinton
for the website banner.
..WEBSITE..
Wix.com was used to create our
webpages. We chose to use
Wix as it is a very flexible web
page generator which allowed
us to create our webpages
similar to our drafts.

14. ..MUSIC VIDEO..
HD Nikon camera was used
to film our artist and extra’s
(such as dancers) in the
various locations.
We used portable lights that
helped adapted to each
location as some where
outside however due to the
light source we were still
able to achieve a more
crisp look to our video
filming.

15. Final cut pro was the main media
technology that was used in the
process of our music video. We
used it to initially cut, edit and put
our video clips in place to create
the structure of our music video.
We also used it to place simplistic
effects on the video such as video
fades.
..MUSIC VIDEO..
This also allowed us to discard shots
that we didn’t need as they were
poorly shot. This helped us realise
that we needed to make another
concept and go out and film again
as they previously shots were too
dark.