Evaluation Question 3
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The document discusses potential media institutions that could distribute a short film product. YouTube and Virgin Media Shorts are suggested as they allow users to upload, share, and get feedback on short videos. YouTube allows embedding videos on websites while Virgin Media Shorts hosts an annual short film competition. Traditional cinemas and television channels are deemed unlikely due to short films not being profitable enough for their business models.
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Evaluation Question 3
The document discusses potential media institutions that could distribute a short film product. YouTube and Virgin Media Shorts are identified as options, as they allow users to upload, share, and comment on short videos. While cinemas and television channels sometimes show short films, they are unlikely options given the lack of profit potential in distributing a single short film.
distributors
The document discusses potential distributors for an independent British film called "Under Suspicion". It notes that the film would likely be distributed in the UK initially by companies like Warner Bros. UK. It also suggests that if the film was produced by Working Title Films, part of NBC Universal, then NBC Universal would distribute it worldwide since they could profit from an independent film's global sales. Finally, it proposes that the film would be released first in UK cinemas, then on Blu-Ray/DVD, and eventually online streaming services.
Jamie dowds
This document discusses film distribution options for a low-budget British horror film. It suggests that Soda Pictures, a UK film distribution company known for low-budget films, may be interested in distributing the film. Soda previously distributed the horror film "Only Lovers Left Alive," so they could appeal to the same audience. The film may also have wider international appeal beyond the UK because horror films have large global fan bases, and casting solely British actors makes it unique compared to American horror films. Marketing strategies discussed include releasing the film a few months after major blockbusters to take advantage of less competition. Self-distribution is also mentioned as an option.
G322 section b case study - shifty
This document provides a case study on the 2008 British crime thriller film Shifty. It discusses the following key points:
1) The film had an ultra-low budget production of under £100,000 through the National Lottery UK Film Council and Film London Microwave funding scheme.
2) It used nontraditional viral marketing, such as a banned "drugs investigation" email campaign, and film festival screenings for promotion.
3) The film was produced with DVD and online extras in mind for future exhibition and educational purposes.
Shifty Case Study
This document provides information about the 2008 low-budget British film "Shifty" including its production, distribution, marketing, and reception. It was made through the UK Film Council's Microwave scheme which funds films with budgets under £100,000. Though the film found success in UK theaters and received international distribution, its marketing relied heavily on viral campaigns and targeting niche audiences through unconventional methods like pirate radio and social media. The case study examines how "Shifty" was able to achieve success on a minimal budget through innovative distribution and audience engagement strategies.
G322casestudy skyfall
This document provides a case study on the 2012 James Bond film Skyfall. It discusses the film's production, which was delayed due to MGM's financial troubles but resumed in late 2010. Skyfall had a large budget of $200 million and filming locations in the UK and abroad. The film was the first Bond movie to be shot digitally. It was also the first in the franchise to be released in IMAX theaters, which proved very successful. The document outlines Skyfall's marketing campaign, which had a budget of $75 million and included extensive product placements, publicity stunts, and synergy partnerships. Social media discussion of Skyfall peaked around key announcements like the film's title and trailer reveals.
Short film festivals & competitions
Short films often have niche audiences that seek them out directly rather than mainstream audiences. This has led many short films to find distribution on websites like YouTube and Vimeo, as well as websites that curate short films. Some filmmakers prefer digital distribution over film festivals because it offers more control and a wider reach. Specialist websites also help expose fans to short films in specific genres. Competitions can benefit short films by helping them reach audiences and can help directors' careers, as winning competitions demonstrates their skill and talent to the industry.
07 g322 section b exhibition 2012
The document discusses film exhibition in the UK cinema industry. It provides statistics on the number of screens and cinemas in the UK in 2012, as well as box office figures showing growth that year. It also examines the roles and activities of film exhibitors, who work with distributors to book, market, and screen films. Exhibitors manage cinema buildings, undertake local marketing like newspaper ads and promotions, and rely on concession sales to earn profits beyond box office revenues. Their goal is to attract audiences, especially 16-24 year olds who make up the bulk of cinema goers.
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Evaluation Question 3
The document discusses potential media institutions that could distribute a short film product. YouTube and Virgin Media Shorts are identified as options, as they allow users to upload, share, and comment on short videos. While cinemas and television channels sometimes show short films, they are unlikely options given the lack of profit potential in distributing a single short film.
distributors
The document discusses potential distributors for an independent British film called "Under Suspicion". It notes that the film would likely be distributed in the UK initially by companies like Warner Bros. UK. It also suggests that if the film was produced by Working Title Films, part of NBC Universal, then NBC Universal would distribute it worldwide since they could profit from an independent film's global sales. Finally, it proposes that the film would be released first in UK cinemas, then on Blu-Ray/DVD, and eventually online streaming services.
Jamie dowds
This document discusses film distribution options for a low-budget British horror film. It suggests that Soda Pictures, a UK film distribution company known for low-budget films, may be interested in distributing the film. Soda previously distributed the horror film "Only Lovers Left Alive," so they could appeal to the same audience. The film may also have wider international appeal beyond the UK because horror films have large global fan bases, and casting solely British actors makes it unique compared to American horror films. Marketing strategies discussed include releasing the film a few months after major blockbusters to take advantage of less competition. Self-distribution is also mentioned as an option.
G322 section b case study - shifty
This document provides a case study on the 2008 British crime thriller film Shifty. It discusses the following key points:
1) The film had an ultra-low budget production of under £100,000 through the National Lottery UK Film Council and Film London Microwave funding scheme.
2) It used nontraditional viral marketing, such as a banned "drugs investigation" email campaign, and film festival screenings for promotion.
3) The film was produced with DVD and online extras in mind for future exhibition and educational purposes.
Shifty Case Study
This document provides information about the 2008 low-budget British film "Shifty" including its production, distribution, marketing, and reception. It was made through the UK Film Council's Microwave scheme which funds films with budgets under £100,000. Though the film found success in UK theaters and received international distribution, its marketing relied heavily on viral campaigns and targeting niche audiences through unconventional methods like pirate radio and social media. The case study examines how "Shifty" was able to achieve success on a minimal budget through innovative distribution and audience engagement strategies.
G322casestudy skyfall
This document provides a case study on the 2012 James Bond film Skyfall. It discusses the film's production, which was delayed due to MGM's financial troubles but resumed in late 2010. Skyfall had a large budget of $200 million and filming locations in the UK and abroad. The film was the first Bond movie to be shot digitally. It was also the first in the franchise to be released in IMAX theaters, which proved very successful. The document outlines Skyfall's marketing campaign, which had a budget of $75 million and included extensive product placements, publicity stunts, and synergy partnerships. Social media discussion of Skyfall peaked around key announcements like the film's title and trailer reveals.
Short film festivals & competitions
Short films often have niche audiences that seek them out directly rather than mainstream audiences. This has led many short films to find distribution on websites like YouTube and Vimeo, as well as websites that curate short films. Some filmmakers prefer digital distribution over film festivals because it offers more control and a wider reach. Specialist websites also help expose fans to short films in specific genres. Competitions can benefit short films by helping them reach audiences and can help directors' careers, as winning competitions demonstrates their skill and talent to the industry.
07 g322 section b exhibition 2012
The document discusses film exhibition in the UK cinema industry. It provides statistics on the number of screens and cinemas in the UK in 2012, as well as box office figures showing growth that year. It also examines the roles and activities of film exhibitors, who work with distributors to book, market, and screen films. Exhibitors manage cinema buildings, undertake local marketing like newspaper ads and promotions, and rely on concession sales to earn profits beyond box office revenues. Their goal is to attract audiences, especially 16-24 year olds who make up the bulk of cinema goers.
The dark knight rises and the woman in black case study
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Evaluation question 3
I would distribute my opening film sequence on either Vimeo or YouTube to gain wide viewership and recognition for my work. Warner Brothers would be the ideal media company to partner with as they have experience distributing similar fantasy and sci-fi films like Harry Potter due to the genres similarities. Their past successes distributing comparable films indicates they understand how to market a film like mine effectively.
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Evalutation Question 3
The document discusses potential media institutions that could distribute a short film product. YouTube and Virgin Media Shorts are suggested as they allow users to upload, share, and get feedback on short videos. YouTube allows embedding videos on websites while Virgin Media Shorts hosts an annual short film competition. Traditional cinemas and television channels are deemed unlikely due to short films not being profitable enough for their business models.
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This document discusses film distribution. Distribution involves releasing films in cinemas, on DVD, and television to reach audiences. Major US studios like Paramount, Warner Bros., and Universal dominate global distribution through their large size and ability to distribute films internationally. Distribution involves producing film prints, marketing, deciding release dates and theaters. Independent British films have a harder time getting international distribution deals and theatrical screenings due to lack of funding compared to major Hollywood blockbusters. Film festivals help independent films get noticed and potentially picked up by distributors.
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Evaluation question 3
I would distribute my opening film sequence on either Vimeo or YouTube to gain wide viewership and recognition for my work. Warner Brothers would be the ideal media company to partner with as they have experience distributing similar fantasy and sci-fi films like Harry Potter due to the genres similarities. Their past successes distributing comparable films indicates they understand how to market a film like mine effectively.
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Evalutation Question 3
The document discusses potential media institutions that could distribute a short film product. YouTube and Virgin Media Shorts are suggested as they allow users to upload, share, and get feedback on short videos. YouTube allows embedding videos on websites while Virgin Media Shorts hosts an annual short film competition. Traditional cinemas and television channels are deemed unlikely due to short films not being profitable enough for their business models.
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The document lists 10 things that God will not ask about on judgment day. It suggests that God will not care about superficial measures of worldly success like what kind of car one drove or the size of one's house, but will instead care about how one treated others, lived with integrity, and helped those in need. The document encourages sharing it with others considered "keepers" in one's life.
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Films
The document discusses various options for distributing a low-budget British crime thriller film called "Hunted" created by the author. For cinema distribution, Working Title would be a good fit as they focus on lower budget films. For TV distribution, the BBC would be suitable as it aims to develop British talent and focuses on British films. For social media distribution, YouTube would be best since it reaches the target 18-34 demographic well. DVD distribution is also considered but profit may be harder than distributing through a company.
Question 3
The document discusses potential distribution methods for a British thriller film with a low initial budget. It considers uploading scenes to YouTube to generate early publicity at low cost. Independent British film companies like the BFI and Microwave Scheme could provide funding and help the film reach its target audience while maintaining its identity. While larger studios like Paramount could ensure wider access, they may demand changes that affect the film's identity or claim a large share of profits. The best option is an independent UK company like Working Title, or generating buzz through film festivals to attract interest from potential distributors.
Social Media Discussion
YouTube is a popular video sharing website where users can upload, view and share videos. It allows for social interactions like commenting, liking videos and creating channels. Many businesses, celebrities and TV networks use YouTube to promote their content. It has become a major source of entertainment and viral videos, with the most viewed video being Gangnam Style with over 2 billion views.
Digital video marketing
Digital video marketing is growing rapidly, with video expected to account for 69% of internet traffic by 2017. Popular video hosting sites include YouTube, Facebook, and Instagram. Video performs well across social media platforms and can increase engagement. Reasons to use digital video include high viewership, ability to convey large amounts of information visually, and potential for viral sharing. Analysis of Mediamark radio station YouTube channels found their videos had millions of views but visit durations varied significantly.
Untitled presentation (2)
There are several social media platforms and online video sites where a target audience can consume a short film product, including:
1. Social media platforms like Facebook, Twitter, Instagram, and Pinterest allow sharing clips and promoting the film to generate interest. Facebook specifically allows liking, commenting and sharing of full video posts.
2. YouTube is a popular site for watching videos on any topic and uploading your own films for audiences on computers and mobile devices.
3. Television channels and online platforms like Channel 4's Random Acts and the BBC Film Network provide opportunities for audiences to discover and comment on new short films from emerging filmmakers.
Assignment 6
This document discusses film trailers and their exhibition to audiences. It addresses several topics:
- The purpose of trailers is to entice audiences to watch the film when it is released in order to make a profit. Trailers range from 2-3 minutes to tantalize viewers.
- Audiences can watch trailers through various platforms like YouTube, social media, television, and at the cinema. Word of mouth and social sharing help audiences engage with trailers.
- The ratings of film trailers (like PG, 12A, 15, 18) affect which age groups can view them, with younger audiences seeing trailers before watershed times and older audiences using social media to find trailers.
Media exam part b – independent film company
The document discusses how large media conglomerates dominate the film industry through owning film studios and platforms. This makes it difficult for smaller, independent film companies like Warp Films to produce successful films. New technologies have impacted film production, distribution and exhibition in ways that benefit smaller companies by making processes cheaper and quicker. The spread of the internet and technologies like smartphones allow independent films to reach wider audiences through online promotion and distribution.
Question 3
The document discusses potential distribution methods for a media product. It considers a TV release which would reach a wide audience, though the product may not appeal to most cinema audiences. It also notes drawbacks of only airing when the TV network decides and the risk of missing airings. Another option is an internet release using services like YouTube and Facebook which could provide large audiences and viral advertising among their target demographic of older teens and young adults.
Ev. qu 2
YouTube would be the best institution to distribute a short film because it allows free uploading of videos for a global audience to view and provide feedback. As the world's largest video sharing site founded in 2005, YouTube enables filmmakers to share their creations and receive feedback without costs. Entering film festivals could also help get an indie film noticed by a potential film company for wider distribution.
Media Evaluation Q3
The Rain Dance film festival would be a good option to screen our low-budget indie film. The festival screens short films for reasonable entry fees of £25-£55 and was attended by 13,500 people in 2012. Getting our film screened here could help appeal to bigger studios. We could also use social media and free screenings to promote the film. Finally, applying for funding from bodies like the BFI would help with distribution, as they support getting British films to wide audiences, and securing their backing may attract other funders as well.
Distribution
The film "On Three" would be best distributed by small, independent cinemas and through niche film funding organizations due to its small budget, first-time director, lack of recognizable stars, and abstract topic. Organizations like the BFI Distribution Fund and National Lottery BBC Films could provide funding. The film would likely screen in independent London cinemas catering to niche audiences, rather than large chains. Low-cost social media marketing on YouTube and a viral photo scavenger hunt campaign could help promote the film alongside the director's website.
Independent film company
Warp Films is an independent British film company that struggles to compete with large conglomerate studios like Disney due to a massive budget gap. For example, the budget for Disney's Pirates of the Caribbean was $300 million, compared to just £1.5 million for Warp Film's 2007 movie This is England. New technologies like HD filming and digital distribution have helped Warp promote and distribute films at a lower cost. However, conglomerates have more resources to combat piracy and reach a much broader audience with big-budget blockbusters aimed at all ages.
Question 3) What kind of media institution might distribute your media produc...
Lionsgate would be a suitable independent distributor for the film as they have experience distributing similar horror films. However, a major studio like Warner Brothers could also effectively distribute the film globally using high budget marketing strategies. The filmmaker also believes distributing the film through social media and YouTube would be ideal to gain worldwide publicity and build an audience through positive word of mouth, leading to the potential for the film to become a franchise.
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
As G322 Key Media Concepts Exam
Film Four is a British film studio owned by Channel 4. It relies on partnerships with other companies for production and American studios for international distribution. As its films target Western audiences, they have smaller budgets and audiences than major American films. Film Four uses its digital TV channel to exhibit films to promote new releases and generate audiences. Shorter windows between theatrical and home release, and internet piracy, reduce revenue, especially for smaller British films. However, new technologies also provide low-cost marketing through social media and websites to build wide awareness. Film Four has successfully promoted films through these online methods and international star power.
Film 4 Productions Case Study - G322 Institution & Audience
Film4 Productions was formed in 1982 by Channel 4 Television to produce independent films that provide diverse, original, and challenging programming as an alternative to major studios. Being owned by a publicly-owned television station means Film4 produces films that are independent, daring, and appeal to both national and local audiences in the UK. The increasing use of digital technology and convergence across media has affected Film4's production and distribution strategies, allowing them to use new media like social networks to attract audiences and distribute films through various digital platforms.
Evaluation 3 - FK 8703
This document discusses potential media institutions that could distribute the author's opening title sequence for a low-budget British independent film. The author identifies Vertigo Films and Film4 as good options because they champion new talent and British innovation. Vertigo Films distributes a wide variety of genres, while Film4 focuses on new talent growth over large revenues. The author also outlines promotion strategies like social media marketing, YouTube previews, and tie-in products that could help boost viewership.
Q3 REVISED
This document discusses options for producers and distributors of an independent British film called "Reflux". It considers partnering with Warp Films and Studio Canal UK for production and distribution respectively. Warp Films is experienced in producing social realist films like their genre. Studio Canal UK now distributes Warp's content after acquiring another distributor. The document also discusses improvements that could have been made, such as co-producing with other companies to increase budgets and access new markets. The British Film Institute is discussed as a potential source of funding for independent films.
Evaluation question 3
My short film would be best distributed on television channels like BBC and Film4, as it has a short duration suitable for television viewing. Television distribution would allow more people to watch the film than if it was only in cinemas, since going to the cinema requires more time and money commitment. Alternatively, as a short film, it could be distributed to the film industry to be viewed as part of a short film program with a wider audience.
Media 1
The document discusses potential media institutions that could distribute a media product. It analyzes the BBC, Vertigo Films, Film Four, and the UK Film Council. The BBC produces independent British films and aims to bring the best of British talent to audiences. Vertigo Films distributes commercially driven independent films and ensures projects appeal to audiences. Film Four showcases a wide range of international films from a low budget to appeal to niche audiences. The UK Film Council was established to develop and promote the UK film industry, funded through sources like the national lottery. Any of these institutions could help attract UK audiences and distribute the media product.
Similar to Evaluation Question 3 (20)
Question 3) What kind of media institution might distribute your media produc...
Question 3) What kind of media institution might distribute your media produc...
Film 4 Productions Case Study - G322 Institution & Audience
Film 4 Productions Case Study - G322 Institution & Audience
Evaluation Question 3
- 1. Evaluation Question 3: Harriet Abercrombie-Smith
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