The document discusses feedback received on various media projects: 1. Feedback on an initial digipak design pointed out that there was "too much going on" with multiple effects. This helped the student reduce complexity in the final design. 2. Feedback on a website design was all positive, so no changes were needed. Commenters noted the good use of color and clear religious representation. 3. Multiple draft music videos were made and will be shared for feedback, to get a wide range of perspectives on improving the projects.

1. Evaluation Question 3:
What have you learned from your
audience feedback?

2. • Audience feedback is vital in the developing, and production
of our media texts. They outline the positives, in other words,
things your should keep and the improvements, things that
could be made better.
• In the production of our digipak, website and music video, we
were given feedback in many stages to ensure that we were
meeting the criteria.

3. First Draft of Digipak designs
On the left is the first draft of
Swaid Khan’s digipak. Ed
Sheeran was used instead of
our original artist because we
didn’t have pictures of the
artist at the time.

4. Feedback of First Draft of Digipak
After the first draft of the digipak was made, it was presented to the
class in order to collect feedback for the final Digipak design. Everyone
in the class gave both positive and negative feedback which gave Swaid
an insight into what he should keep in the digipak, and what he should
change:
+ Good awareness of layout and page design
+ Good framing and use of colour
+ Good flow
+ Very creative
- A bit too much going on
- Good images in hand drawn design, could do with some colour
- Reduce things going on at the front

5. What did we learn from this audience
feedback?
From this piece of audience feedback, we learnt that too much
content can have a negative effect. In the first draft, their were
many effects which were packed onto the digipak. For example
their was orange filters, altered brightness and contrast, piano
notes going across the screen etc.
This made the class feel like their was too much going on and
that it should be toned down. Although we did
get some negative feedback, we did get a lot of
positive feedback. Their was good use, good
flow and was very creative.

6. Final Digipak
After the feedback was received and
with careful consideration, the final
digipak was finished. The final
feedback was very successful as we
didn’t get any negative feedback.
Swaid replaced Ed Sheeran with
Krishan, our actual artist. Swaid also
toned down the editing by reducing
the brightness and contrast which
makes the images more visible.
+ Professional font
+ Very creative
+ There is a consistent look with the use of
colour and filter you have used
+ Overall looks very professional
+ Artist is used in the digipak

7. Website Design
The website design was very important because it takes
religious representation onto the internet. For this
reason, we had to ensure that the website design met
the correct criteria.
We sent Mohan’s website design to various people in
order to collect feedback. Surprisingly, We did not get
any negative feedback as they all thought that the
design, content and religious representation was very
good.

8. What did we learn from the audience
feedback
As we didn’t get any negative feedback, we did not
have to make any changes to our website design. Below
is the positive feedback that was acquired:
+Nice colours
+Looks very simple and easy to get around
+By looking at it I can see straight away that it is a
Christian artists web page.

9. Music Video
In order to gain a good range of feedback,
everyone in our group made their own draft
music video.