The media product represents social groups in the following ways: 1) Men are presented unfavorably, with the only man shown in the opening being an abusive father depicted through close-ups and fast editing. 2) Women are presented in a challenging way by making the murderer a woman, breaking thriller conventions of male murderers. 3) The middle class is shown as hardworking through a man's smart work clothes that are loosened, implying a tough day, in the opening titles. 4) Children are presented as innocent through a young girl's pure white jacket but also willing to fight back as implied by her copycat murder.