The document summarizes how the media product "39 Weeks" uses and develops the conventions of the drama genre. It establishes that the genre of "39 Weeks" is drama, which deals with emotional themes like drug addiction and conflict. It explains that the film successfully uses these themes through the inclusion of drugs, strong language, and a teenage pregnancy storyline. It also develops the genre by having the protagonist realize her situation earlier than typical dramas. The document argues that "39 Weeks" challenges drama conventions by giving the protagonist a middle-class background despite her lower-class attitudes and behaviors.