This document outlines a plan to answer Question 1 of a media assignment using Prezi presentation software. It will compare the inspirations for the project to the final product, explaining how it challenges or develops conventions of music videos. The presentation will also discuss how the project uses theories from Goodwin, Vernallis and Mulvey. It will conclude by exploring the thought process behind the final outcome and how it might impact the target audience.

2. Question 1:
“In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?”

3. My approach:
To begin planning for question 1, I have decided
answer this question using the software ‘prezi’ so I
can develop my answer with images, videos and
other sources that will help link everything together
starting from our inspirations to final ideas.

4. Comparison and Theories
My aim is to identify the comparison between our
inspirations and our own artist and how we have
challenged or represented the conventions that
would usually be seen in a music video.
I will also explain how our media product uses and
develops, theories from Andrew Goodwin, Carol
Vernallis and Laura Mulvey.

5. Conclusion
To conclude my answer, I will explore in-depth the
thought process of our media product and the
decision of the overall outcome, which would either
challenge or develop real existing media content.
How will this impact on our target audience?