Evaluation question 1res
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This document discusses conventions and theories related to different media forms such as music videos, magazines, and digipaks. It examines how Laura Mulvey's concept of the male gaze is used in music videos, with women often represented in a way that objectifies them for the male viewer. The document also lists some artists like AlunaGeorge and Jessie J that provided inspiration, and discusses stylistic elements like strip bars that were used in a music video to emphasize the song, drawing from techniques in videos by Britney Spears and Rihanna. Other effects like blackouts and fades were employed to showcase the artist/dancers in conjunction with the strip bars, relating back to how Britney Spears used similar techniques.
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Task 1
The rough cut music video analyzes genre characteristics of pop music, including editing on the beat, close-up shots, stylistic editing, and casual outfits. It aims to show a relationship between the visuals and lyrics by filming in locations relating to the lyrics. It also matches the pace of editing and lighting to the slow music. The video attempts to sell the artist as a young, trendy woman in love through her expressions, fashion, and natural appearance. Elements like brick wall shots and sped-up footage reference other music videos. Close-up shots of the artist's emotions allow the audience to view her as a sentimental person rather than an object.
Evaluation question 2
The document discusses how a music magazine represents particular social groups through its images and content. It analyzes several images in the magazine, explaining how elements like clothing, backgrounds, poses, and accessories are used to appeal to and represent social groups that listen to genres like indie, dance, dubstep, hip-hop, R&B, and pop. The conclusion states that the magazine represents these various music-focused social groups through strategic use of its visual elements.
Question 1
1) The document discusses how a music video project challenged and used conventions of real music videos. Research was conducted on different music genres and theories to plan the project.
2) Examples like Lady Gaga and Florence and the Machine informed the portrayal of the unconventional artist, with unique style, expressions, and ideologies.
3) Conventions like relating visuals to lyrics and using camera techniques to develop the artist's image were employed, while also subverting expectations through an original narrative and aesthetic choices atypical for the genre.
Assignment 4 conceptual music videos
Conceptual music videos are based on an idea or concept rather than promoting the artist. They often use obscure metaphors and symbols to create moods and deeper meanings. Indie artists commonly use the format. Advantages include creative uniqueness and thought-provoking themes, while disadvantages can include audience confusion from lack of clarity or self-promotion. Conceptual videos are generally thematic, drawing on themes related to the music's genre, or symbolic, using images and editing to represent underlying meanings beyond the surface story. Examples provided are thematic videos by Raleigh Ritchie about social struggles and a symbolic video by Lana Del Rey representing lost love through imagery of past happiness.
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
My music video uses, develops, and challenges conventions of real media products in the following ways:
1) It uses conventions such as themes, genres characteristics, and theories around star images and popular culture promoted by scholars like Goodwin, Dyer, and Adorno.
2) It develops conventions through elements of mise-en-scene like lighting, settings, and costumes, as well as techniques like shots, angles, and editing.
3) It challenges conventions by presenting a unique artist appealing more to subcultures than mainstream audiences, and using some unconventional locations and iconography.
Overall, my music video both adheres to and innovates on standard conventions of the alternative R&B
Q1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND ...
Lara Lawal created a music video and campaign for an R&B artist that both uses and challenges conventions of real music products in the genre. She researched conventions around cinematography, locations, costumes, and more from artists like Jay-Z and Kanye West. While including typical elements like close-ups and casual clothing, she also challenged norms by showing the artist creating music rather than just performing it. Her goal was to represent the artist as hard-working while still entertaining audiences with familiar genre traits. She applied theories from scholars like Dyer and Goodwin to develop the artist's image and include intertextual references.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how a music video uses filmmaking conventions to tell the story of a protagonist who must choose between his relationship and his passion for music. It divides the video into two parts to represent his decision in each verse and what he gives up in the chorus. Tracking shots are used to show his journey of moving on from his friends. Close-ups and over-the-shoulder shots in the opening establish what he is looking at in Polaroids on the floor. Each verse uses quick shots from different angles to illustrate what he sacrifices for love.
.
The document discusses how the artist portrayed in the photos for a rap magazine represents the target audience. Specifically:
- The artist's changing body language in different photos shows his motivation, representing the target audience who are also motivated to succeed.
- His minimal facial expressions and sunglasses portray a serious image, fitting the rap genre better than an overly smiling artist.
- Accessories like sunglasses and a hat give him a celebrity look that inspires the target audience.
- Colloquial language makes the magazine accessible to its young, hip hop audience while still using standard English for a wider readership.
- As a black male reformer who works hard and pursues quality music, the artist
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Task 1
The rough cut music video analyzes genre characteristics of pop music, including editing on the beat, close-up shots, stylistic editing, and casual outfits. It aims to show a relationship between the visuals and lyrics by filming in locations relating to the lyrics. It also matches the pace of editing and lighting to the slow music. The video attempts to sell the artist as a young, trendy woman in love through her expressions, fashion, and natural appearance. Elements like brick wall shots and sped-up footage reference other music videos. Close-up shots of the artist's emotions allow the audience to view her as a sentimental person rather than an object.
Evaluation question 2
The document discusses how a music magazine represents particular social groups through its images and content. It analyzes several images in the magazine, explaining how elements like clothing, backgrounds, poses, and accessories are used to appeal to and represent social groups that listen to genres like indie, dance, dubstep, hip-hop, R&B, and pop. The conclusion states that the magazine represents these various music-focused social groups through strategic use of its visual elements.
Question 1
1) The document discusses how a music video project challenged and used conventions of real music videos. Research was conducted on different music genres and theories to plan the project.
2) Examples like Lady Gaga and Florence and the Machine informed the portrayal of the unconventional artist, with unique style, expressions, and ideologies.
3) Conventions like relating visuals to lyrics and using camera techniques to develop the artist's image were employed, while also subverting expectations through an original narrative and aesthetic choices atypical for the genre.
Assignment 4 conceptual music videos
Conceptual music videos are based on an idea or concept rather than promoting the artist. They often use obscure metaphors and symbols to create moods and deeper meanings. Indie artists commonly use the format. Advantages include creative uniqueness and thought-provoking themes, while disadvantages can include audience confusion from lack of clarity or self-promotion. Conceptual videos are generally thematic, drawing on themes related to the music's genre, or symbolic, using images and editing to represent underlying meanings beyond the surface story. Examples provided are thematic videos by Raleigh Ritchie about social struggles and a symbolic video by Lana Del Rey representing lost love through imagery of past happiness.
Question 1- In What Ways Does Your Media Product Use, Develop Or Challenge Fo...
My music video uses, develops, and challenges conventions of real media products in the following ways:
1) It uses conventions such as themes, genres characteristics, and theories around star images and popular culture promoted by scholars like Goodwin, Dyer, and Adorno.
2) It develops conventions through elements of mise-en-scene like lighting, settings, and costumes, as well as techniques like shots, angles, and editing.
3) It challenges conventions by presenting a unique artist appealing more to subcultures than mainstream audiences, and using some unconventional locations and iconography.
Overall, my music video both adheres to and innovates on standard conventions of the alternative R&B
Q1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND ...
Lara Lawal created a music video and campaign for an R&B artist that both uses and challenges conventions of real music products in the genre. She researched conventions around cinematography, locations, costumes, and more from artists like Jay-Z and Kanye West. While including typical elements like close-ups and casual clothing, she also challenged norms by showing the artist creating music rather than just performing it. Her goal was to represent the artist as hard-working while still entertaining audiences with familiar genre traits. She applied theories from scholars like Dyer and Goodwin to develop the artist's image and include intertextual references.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how a music video uses filmmaking conventions to tell the story of a protagonist who must choose between his relationship and his passion for music. It divides the video into two parts to represent his decision in each verse and what he gives up in the chorus. Tracking shots are used to show his journey of moving on from his friends. Close-ups and over-the-shoulder shots in the opening establish what he is looking at in Polaroids on the floor. Each verse uses quick shots from different angles to illustrate what he sacrifices for love.
.
The document discusses how the artist portrayed in the photos for a rap magazine represents the target audience. Specifically:
- The artist's changing body language in different photos shows his motivation, representing the target audience who are also motivated to succeed.
- His minimal facial expressions and sunglasses portray a serious image, fitting the rap genre better than an overly smiling artist.
- Accessories like sunglasses and a hat give him a celebrity look that inspires the target audience.
- Colloquial language makes the magazine accessible to its young, hip hop audience while still using standard English for a wider readership.
- As a black male reformer who works hard and pursues quality music, the artist
Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge F...
My music video was created for an A2 coursework assignment to produce a music video in the hip-hop genre. I researched conventions of real hip-hop music videos from artists like Jay-Z and Kanye West to develop forms and techniques for my video. These included using close-ups, relaxed body language, casual clothing, different locations, and intertextual references. I also challenged conventions by using more editing techniques. Overall, I believe my music video successfully used and developed conventions of real hip-hop music videos through techniques like cinematography, mise-en-scene, lighting, and referencing the works of established artists.
Justification of images
This document provides justifications for six images relating to the genre of grunge music. Image one shows a model in outfit representing the grunge aesthetic of not caring about trends. Image two shows a busy street scene reflecting the chaotic sounds of grunge music and the model's body language emphasizes rebellious attitudes. Image three focuses on a guitarist's informal body language. Image four features a model with a messy outfit isolated on a white background, representing disenchantment with society. Image five was taken at a gig and shows two models naturally playing instruments, reflecting the low-effort aesthetics of grunge. Image six is a close-up of direct eye contact, emphasizing the confidence and boldness of
Are you an artist or a singer
The document outlines key differences between an artist and a singer. An artist has a distinct style and creates their own musical genre, while a singer emulates other artists' styles. An artist develops a fan base and brand that is uniquely theirs, whereas a singer does not create their own identifiable persona and follows work opportunities. An artist carefully considers everything from their music to public image to marketing to maintain a consistent brand, while a singer is more flexible in what they perform and how they present themselves.
Focus group interview for music video
The focus group interview provided valuable feedback for creating an indie rock music video. Participants liked the variety of indie rock styles and favored The Killers as their favorite band. They enjoyed music videos that told a story behind the song and provided insight into the band. Participants also preferred videos that included a musical performance. Finally, a music video for "Somebody Told Me" by The Killers would appeal to the interviewee as long as it featured a big performance and storyline connecting to the lyrics.
Evaluation q1
The document discusses various conventions used in media products and how the student's music video develops some of those conventions. It specifically focuses on the convention of including the artist in the narrative. The student decided to develop this convention to show a more personal connection between the artist and the audience. Scenes in the narrative and performance portions of the music video feature the artist to portray him as an ordinary person in relationships. This aims to connect better with the target audience.
Skepta - That's Not Me (All-star Remix) Music Video Analysis
This music video analysis discusses a rap music video featuring an upbeat, funky beat. The video shows characters rapping in an aggressive style while dressed in stylish, "hood" clothing meant to portray a bossy attitude. Common conventions seen include mid-shot rapping to engage the viewer, rapid-fire rhyming that increases with the loud beat, and other rappers immediately jumping in to take over the song. The atmosphere becomes increasingly buzzing as the crowd gets involved and starts rapping along with the performers.
Task 2 #1
This music video depicts the struggles of growing up in urban areas of America. It features three rappers - Wale, Meek Mill, and Rick Ross - who rap about their ambition to change their lifestyle away from selling drugs or living without basic amenities. Through scenes of a depressed woman looking out a window and groups of idle men, the video conveys themes of suffering, hardship, and lack of opportunity. Low camera angles are used to make the artists appear superior when rapping. Establishing shots set the scene and continuity editing through fades implies the passing of time as the woman's situation improves. The video aims to be relatable to its target audience through its conceptual portrayal of real life challenges.
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
The document discusses Richard Dyer's theories of star image construction and applies them to the marketing strategy for an indie band called "The Factory." According to Dyer, a star image must present the artist as both ordinary and extraordinary. "The Factory's" image emphasizes traits like youthfulness, rebellion, sexual magnetism, originality, and creativity to appeal to their target 16-25 year old alternative music audience. Visuals, music videos, and album packaging are used to portray the band as relatable yet talented musicians focused on their craft.
The beatles jeanie
This artist or group performs many different types of music that has evolved over the years due to changes in their moods and experiences. Their talents are uniquely demonstrated through their music which can make listeners feel various emotions like happy, sad, slow or hyper depending on the song. The music both reflected and challenged the society in which it was created by addressing approved and unapproved topics.
In what way does your media product develop
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
Star image
The document outlines a proposed star image for the artist Hula and her song "See Me". It describes cultivating an image of her being carefree yet stylish with an alternative, grungy look to seem synthetic yet organic. Her attitude should suggest past rebellion to appeal to audiences. Her style will be identifiable but alternative to seem atypical. Her performances aim to be sensual to appear sexy to audiences.
Analysis of bands/artists
This document analyzes images of different artists and bands to identify their musical genres based on visual cues. It discusses Beyoncé's image representing the R&B genre through her seductive pose, clothing, lighting, and asymmetric positioning. The 1975's black and white effect, relaxed posture, and edgy clothing in their image emphasizes the alternative rock genre. One Direction's bright colors, high key lighting, and symmetrical positioning shows their pop genre. Carrie Underwood holding a flower with blurred natural backgrounds identifies her country genre. Lady Gaga's high key lighting, monochrome edgy style, and face paint emphasizes her electro-pop genre which blends electric music and pop.
Group Pitch
The document proposes three ideas for music videos promoting different artists and songs:
1. "Lazy Song" by Bruno Mars, featuring a narrative of simple home activities like sleeping and playing video games to convey the song's lazy theme.
2. "Believer" by Imagine Dragons, mixing performance and a narrative of overcoming struggle to find passion, showing the artists' humanity.
3. "Sleepyhead" by Passion Pit, using stop-motion animation to alter the performer's appearance throughout and reference early music videos to showcase the genre's style in a unique way.
Question 1
This document discusses how the student's music video project develops and follows conventions of real music videos. It analyzes elements like themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and sound. Conventions from the R&B genre are examined in other artists' music videos and applied, such as themes of drinking and smoking, close-ups of the artist, and pacing editing to the song. Overall, the document aims to show how researching conventions allowed the student to create an authentic music video that will appeal to audiences.
Star Image Presentation
The document discusses creating a star image for a band to portray in a music video. It proposes that the band's image represent qualities of youthfulness, success against odds, originality, creativity, and an anti-authoritarian attitude. The female singer in particular would have an organic image focused more on the music than her appearance. Her look would be dark-haired and dark-eyed, cheeky and fun but rough around the edges. The overall band's image would be dark, mysterious, and rough to fit their rock/pop genre, while still being laid back, reserved, and self-conscious rather than egotistical like many other artists.
Evaluation: Question 1) In what ways does your media product use, develop or ...
The document discusses how a student's music video project uses, develops, and challenges conventions of real music videos.
The student researched conventions of music videos in general and within the hip hop genre. This informed planning and production decisions. The student developed conventions through elements like artist representation, themes, and cinematography while also challenging conventions through themes focused on social issues rather than wealth, locations, and lack of wealth-focused iconography.
Research of influences and music video theory helped identify both conventional and unconventional elements to incorporate for the hip hop genre project.
Evaluation for my final music video
This document discusses conventions in media genres and how they were used and challenged in the creation of a music video. It begins by explaining that conventions are important for audiences but differ across media like music and film. The author then summarizes researching various music genres and choosing to focus on indie, pop, dance and singer-songwriter. Close analysis of singer-songwriter artists like Ed Sheeran revealed common conventions like natural lighting, casual clothing, and melancholy themes. For the author's video of a George Ezra song, generic conventions were employed to engage audiences through familiarity, while using natural props and settings to focus on the artist's feelings. However, modern singer-songwriters are adopting pop conventions, so the author incorporated some indie
Organic artist
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Jessie J is a synthetic artist who has crafted an image for her audience to recognize as her own. She is known more for her wacky fashion sense than just her music, as her album covers showcase her style over relating to her music. While musically talented, she is portrayed for her style rather than sexuality like many female artists.
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Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge F...
My music video was created for an A2 coursework assignment to produce a music video in the hip-hop genre. I researched conventions of real hip-hop music videos from artists like Jay-Z and Kanye West to develop forms and techniques for my video. These included using close-ups, relaxed body language, casual clothing, different locations, and intertextual references. I also challenged conventions by using more editing techniques. Overall, I believe my music video successfully used and developed conventions of real hip-hop music videos through techniques like cinematography, mise-en-scene, lighting, and referencing the works of established artists.
Justification of images
This document provides justifications for six images relating to the genre of grunge music. Image one shows a model in outfit representing the grunge aesthetic of not caring about trends. Image two shows a busy street scene reflecting the chaotic sounds of grunge music and the model's body language emphasizes rebellious attitudes. Image three focuses on a guitarist's informal body language. Image four features a model with a messy outfit isolated on a white background, representing disenchantment with society. Image five was taken at a gig and shows two models naturally playing instruments, reflecting the low-effort aesthetics of grunge. Image six is a close-up of direct eye contact, emphasizing the confidence and boldness of
Are you an artist or a singer
The document outlines key differences between an artist and a singer. An artist has a distinct style and creates their own musical genre, while a singer emulates other artists' styles. An artist develops a fan base and brand that is uniquely theirs, whereas a singer does not create their own identifiable persona and follows work opportunities. An artist carefully considers everything from their music to public image to marketing to maintain a consistent brand, while a singer is more flexible in what they perform and how they present themselves.
Focus group interview for music video
The focus group interview provided valuable feedback for creating an indie rock music video. Participants liked the variety of indie rock styles and favored The Killers as their favorite band. They enjoyed music videos that told a story behind the song and provided insight into the band. Participants also preferred videos that included a musical performance. Finally, a music video for "Somebody Told Me" by The Killers would appeal to the interviewee as long as it featured a big performance and storyline connecting to the lyrics.
Evaluation q1
The document discusses various conventions used in media products and how the student's music video develops some of those conventions. It specifically focuses on the convention of including the artist in the narrative. The student decided to develop this convention to show a more personal connection between the artist and the audience. Scenes in the narrative and performance portions of the music video feature the artist to portray him as an ordinary person in relationships. This aims to connect better with the target audience.
Skepta - That's Not Me (All-star Remix) Music Video Analysis
This music video analysis discusses a rap music video featuring an upbeat, funky beat. The video shows characters rapping in an aggressive style while dressed in stylish, "hood" clothing meant to portray a bossy attitude. Common conventions seen include mid-shot rapping to engage the viewer, rapid-fire rhyming that increases with the loud beat, and other rappers immediately jumping in to take over the song. The atmosphere becomes increasingly buzzing as the crowd gets involved and starts rapping along with the performers.
Task 2 #1
This music video depicts the struggles of growing up in urban areas of America. It features three rappers - Wale, Meek Mill, and Rick Ross - who rap about their ambition to change their lifestyle away from selling drugs or living without basic amenities. Through scenes of a depressed woman looking out a window and groups of idle men, the video conveys themes of suffering, hardship, and lack of opportunity. Low camera angles are used to make the artists appear superior when rapping. Establishing shots set the scene and continuity editing through fades implies the passing of time as the woman's situation improves. The video aims to be relatable to its target audience through its conceptual portrayal of real life challenges.
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
The document discusses Richard Dyer's theories of star image construction and applies them to the marketing strategy for an indie band called "The Factory." According to Dyer, a star image must present the artist as both ordinary and extraordinary. "The Factory's" image emphasizes traits like youthfulness, rebellion, sexual magnetism, originality, and creativity to appeal to their target 16-25 year old alternative music audience. Visuals, music videos, and album packaging are used to portray the band as relatable yet talented musicians focused on their craft.
The beatles jeanie
This artist or group performs many different types of music that has evolved over the years due to changes in their moods and experiences. Their talents are uniquely demonstrated through their music which can make listeners feel various emotions like happy, sad, slow or hyper depending on the song. The music both reflected and challenged the society in which it was created by addressing approved and unapproved topics.
In what way does your media product develop
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
Star image
The document outlines a proposed star image for the artist Hula and her song "See Me". It describes cultivating an image of her being carefree yet stylish with an alternative, grungy look to seem synthetic yet organic. Her attitude should suggest past rebellion to appeal to audiences. Her style will be identifiable but alternative to seem atypical. Her performances aim to be sensual to appear sexy to audiences.
Analysis of bands/artists
This document analyzes images of different artists and bands to identify their musical genres based on visual cues. It discusses Beyoncé's image representing the R&B genre through her seductive pose, clothing, lighting, and asymmetric positioning. The 1975's black and white effect, relaxed posture, and edgy clothing in their image emphasizes the alternative rock genre. One Direction's bright colors, high key lighting, and symmetrical positioning shows their pop genre. Carrie Underwood holding a flower with blurred natural backgrounds identifies her country genre. Lady Gaga's high key lighting, monochrome edgy style, and face paint emphasizes her electro-pop genre which blends electric music and pop.
Group Pitch
The document proposes three ideas for music videos promoting different artists and songs:
1. "Lazy Song" by Bruno Mars, featuring a narrative of simple home activities like sleeping and playing video games to convey the song's lazy theme.
2. "Believer" by Imagine Dragons, mixing performance and a narrative of overcoming struggle to find passion, showing the artists' humanity.
3. "Sleepyhead" by Passion Pit, using stop-motion animation to alter the performer's appearance throughout and reference early music videos to showcase the genre's style in a unique way.
Question 1
This document discusses how the student's music video project develops and follows conventions of real music videos. It analyzes elements like themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and sound. Conventions from the R&B genre are examined in other artists' music videos and applied, such as themes of drinking and smoking, close-ups of the artist, and pacing editing to the song. Overall, the document aims to show how researching conventions allowed the student to create an authentic music video that will appeal to audiences.
Star Image Presentation
The document discusses creating a star image for a band to portray in a music video. It proposes that the band's image represent qualities of youthfulness, success against odds, originality, creativity, and an anti-authoritarian attitude. The female singer in particular would have an organic image focused more on the music than her appearance. Her look would be dark-haired and dark-eyed, cheeky and fun but rough around the edges. The overall band's image would be dark, mysterious, and rough to fit their rock/pop genre, while still being laid back, reserved, and self-conscious rather than egotistical like many other artists.
Evaluation: Question 1) In what ways does your media product use, develop or ...
The document discusses how a student's music video project uses, develops, and challenges conventions of real music videos.
The student researched conventions of music videos in general and within the hip hop genre. This informed planning and production decisions. The student developed conventions through elements like artist representation, themes, and cinematography while also challenging conventions through themes focused on social issues rather than wealth, locations, and lack of wealth-focused iconography.
Research of influences and music video theory helped identify both conventional and unconventional elements to incorporate for the hip hop genre project.
Evaluation for my final music video
This document discusses conventions in media genres and how they were used and challenged in the creation of a music video. It begins by explaining that conventions are important for audiences but differ across media like music and film. The author then summarizes researching various music genres and choosing to focus on indie, pop, dance and singer-songwriter. Close analysis of singer-songwriter artists like Ed Sheeran revealed common conventions like natural lighting, casual clothing, and melancholy themes. For the author's video of a George Ezra song, generic conventions were employed to engage audiences through familiarity, while using natural props and settings to focus on the artist's feelings. However, modern singer-songwriters are adopting pop conventions, so the author incorporated some indie
Organic artist
Bastille is an organic artist known for their musical talent alone. They started as a small, unknown band that gained popularity through a chart-topping single, working their way up in the industry before signing. Their album covers feature models instead of the band, showing they are recognized for their music rather than image, though they have an indie/alternative style.
Jessie J is a synthetic artist who has crafted an image for her audience to recognize as her own. She is known more for her wacky fashion sense than just her music, as her album covers showcase her style over relating to her music. While musically talented, she is portrayed for her style rather than sexuality like many female artists.
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Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge F...
Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge F...
Skepta - That's Not Me (All-star Remix) Music Video Analysis
Skepta - That's Not Me (All-star Remix) Music Video Analysis
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
Evaluation: Question 1) In what ways does your media product use, develop or ...
Evaluation: Question 1) In what ways does your media product use, develop or ...
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Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
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Milind Patil is a Linux system administrator with over 3 years of experience maintaining Linux environments including Apache, MySQL, firewalls, and virtualization technologies like KVM and Xen. He currently works as a Linux administrator at Winlintech Solutions where his responsibilities include virtual machine provisioning, IP management, server monitoring, and troubleshooting issues with services like Apache, FTP, and spam. Patil has a BE in Computer Engineering and his technical skills include Linux administration, networking, security, databases, web servers and virtualization.
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Evaluation question 2
The document discusses the conventions of music videos, digipaks, advertisements, and how the media product challenges or follows these conventions. It summarizes key music video conventions like acts, locations, costumes, and camera work. It also discusses how the media product followed conventions like different costumes in location changes but also challenged conventions by adding amplified lighting and sparklers. Theories from Andrew Goodwin, Carol Vernalis and Laura Mulvey are summarized, and how the media product was inspired by artists like AlunaGeorge and Jessie J but challenged notions of the male gaze. Stylistic edits and effects used are described.
Media evaluation question 1
The document discusses the conventions of music videos and how the creator's music video both develops and challenges some of these conventions. It summarizes that the music video develops conventions through the use of close-ups, tracking shots, costumes, locations, and sound parallel editing to match the rhythm of the song. However, it also challenges conventions by not including a full performance and having a fragmented narrative structure to represent the artist's mental state. The document also discusses conventions of other related genres and formats like the Indie-pop genre, digipack covers, and magazine advertisements.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the music video uses, develops, and challenges conventions of real media products. It summarizes that the video took inspiration from Lana Del Rey music videos in its editing techniques and vintage filters to create a similar soft feel. It developed conventions by layering footage in a collage with interesting visuals and colors. While it adhered to some conventions like demonstrating genre characteristics, it challenged aspects like the "male gaze" by representing women in a positive light and not including voyeuristic treatment of the female body. Going forward, it could further challenge conventions by including diverse storylines and making conventions more individualized works of art.
Troye Sivan analysis
This document provides an analysis of Troye Sivan's music video for his song "My Happy Pill". It discusses various elements of the video including its conventional music video structure, the meaning and interpretation of the song's lyrics, how the audience may connect with different aspects, the role of the record label Universal Music, and technical aspects like cinematography, editing, mise-en-scene, and representation. Overall, the analysis examines how the video brings the song's lyrics to life visually and can be interpreted in multiple ways by viewers.
Representation in my music video
The document discusses representation in music videos. It notes that women are often sexualized through provocative dancing and clothing, while men are typically portrayed as masculine and dominant. Some artists like Adele, Meghan Trainor and Lorde challenge these stereotypes with empowering lyrics and avoiding sexual objectification. The document also discusses using lighting, costumes, and location to positively portray the female artist as confident and trendy without relying on stereotypes. Audience research was conducted to appeal to the target demographic of 17-21 year old girls by including relatable elements like biking.
Andrew goodwin’s theory
This document discusses several theories about the relationship between lyrics, music, and visuals in music videos:
- Illustration directly depicts the lyrics through imagery.
- Amplification enhances the lyrics artistically through different performance and narrative techniques.
- Disjuncture ignores the lyrics and creates a new abstract meaning.
It also examines conventions like iconography, close-ups of artists, emphasis on looking, and intertextual references that are commonly used in music videos to promote the artist and engage audiences. Effective music videos consider the genre's conventions while also trying something new.
How deep is your love analysis
The document discusses various features of music videos and how they relate to Calvin Harris' song "How Deep Is Your Love". It analyzes the music video across six key features: 1) Demonstrating genre characteristics through locations like nightclubs and bars, 2) Having visuals that reflect the tone of the upbeat music, 3) Focusing primarily on modeling shots of Gigi Hadid with minimal clothing, 4) Having a disjunctured relationship between the lyrics and visuals as the video does not represent any romance depicted in the lyrics.
2. Evaluation: In what ways does your media product use, develop or challenge...
The document summarizes how the media product challenges and develops conventions of real media. It challenges Laura Mulvey's male gaze theory by not portraying the female artist as a sexual object. It develops Sven E Carlsson's performance theory by including shots of the artist singing. It also incorporates multiple location shots, different shot types like close-ups and long shots, and basic editing techniques like fades and cuts common to music videos to engage audiences.
Music video analysis (1)
This music video for Haim's song "Forever" demonstrates several genre characteristics of indie pop rock bands through a performance-based narrative that contrasts with their usual rock-based live shows. There are relationships between the lyrics, which reference past relationships, and the visuals, which include flashbacks to the sisters' childhood. The video focuses on close ups of the lead singer to establish her role and features eye contact with the audience. While it does not have a recurring visual motif, the band is known to use filters and vintage styling across their videos.
Question 1
The document discusses how the media product uses and develops conventions of real music videos. It begins by explaining that research into Neo-Soul music videos helped with planning and understanding conventions. Elements like themes, character representation, artist representation, locations, and editing were developed conventionally. Theory from Goodwin, Dyer, and Mulvey informed cinematography choices like close-ups of the artist to develop their star image. Angles challenged ideas of vulnerability conventionally. Mise-en-scene aspects like lighting, setting, and costume also developed conventions typically seen in Neo-Soul videos to represent the genre and themes.
Evaluation question 1
The document discusses how the media producer's music video does and does not follow conventions of real pop music videos. It uses conventions like portraying the artist, having lyrics and visuals relate, filming in happy locations, targeting teenagers, and having catchy lyrics and upbeat tempo. However, it challenges conventions by having simpler outfits to seem more realistic, not including sexuality, and using some effects in editing not usually seen in romantic pop videos. Overall, it aims to balance conventions with original elements to tell a real story.
Evaluation question 1
The document discusses how the media producer's music video both uses and challenges conventions of real pop music videos. It uses conventions such as portraying the artist, having lyrics and visuals relate to the music, filming in happy locations, targeting teenagers, and having catchy lyrics in a verse-chorus structure. However, it also challenges conventions by having simpler costumes to feel more realistic, not including sexuality which goes against the culture, and using some effects in editing not typically seen in romantic pop videos. The producer aimed to both capture realism while still exciting the teenage audience.
Britney spears video analysis
The document analyzes 3 pop music videos using Goodwin's music video analysis theory, which proposes that music videos show genre, lyrics and visuals are related, music and visuals are related, close-ups of artists are common, artists develop motifs, female bodies are portrayed voyeuristically, and intertextuality is often present. The document then analyzes Britney Spears' "Baby One More Time" music video, noting its fashion trends, close-ups of Spears, illustrations of lyrics, and voyeuristic portrayal of Spears as a sexualized schoolgirl.
Evaluation question 1
This document discusses how the music video challenges conventions and forms of traditional music videos. Specifically, it challenges conventions around voyeurism by not sexualizing the artist to appeal to audiences, as other genres may do. It also challenges narrative theories by not fully following the typical five stage structure in the narrative parts of the video. Overall, the music video aims to develop forms by combining narrative and performance elements, while challenging expectations around certain conventions and theories.
Question 1 Evaluation
The document discusses how a music video project used, developed, and challenged conventions of real music videos. It summarizes the key stages of research, planning, production and evaluation. It describes how the group chose the alternative R&B genre and researched conventions by watching other music videos. Their planning incorporated knowledge of music video theory and industry practices. The production applied conventions like unique locations, costumes, and editing techniques while also challenging conventions such as avoiding the male gaze. Overall, the project strategically used and developed conventions to make the music video appealing while also making it unique.
Evaluation question 1.
The document is an evaluation of conventions used and challenged in the creation of a music video for a pop song. It begins by outlining conventions of the pop genre identified through research, including conventions related to narrative, performance elements, treatment of women, and others. It then analyzes the music videos of John Mayer, noting conventions he uses and challenges. Finally, it evaluates the creator's own music video, identifying how they conformed to conventions like linking visuals and music, use of narrative, and dancing, while challenging conventions like voyeuristic treatment of women and adherence to trends. The document uses tables and examples to thoroughly examine conventions at work.
Evaluation: Question 1
The document discusses the conventions of music videos in the neo-soul/jazz genre. It outlines several conventions identified through research, including close-ups of the artist, simple settings, use of iconography like microphones and alcohol, and representations of costume, facial expressions, and pacing of editing to match the song. The document discusses how the creator of a music video project used and developed these conventions in their own video to represent the genre and turn the artist into a commodity for audiences.
Andrew Goodwin & Laura Mulvey Theories
1. Andrew Goodwin outlines several theories of music video conventions including demonstrating genre characteristics through visual elements, establishing relationships between lyrics and visuals, reflecting the tone of the music through pacing of cuts, focusing on artists through close-ups to promote sales, and including intertextual references.
2. Laura Mulvey proposed the "Male Gaze Theory" which suggests that music videos typically represent a heterosexual male perspective in objectifying and exposing the female body through extended shots. However, some argue this perspective ignores when women objectify themselves for confidence or that the gaze can also apply to men.
Evaluation task 1- The Krystal Kicks Campaign
Answering the question: " In what ways do your media products use, develop or challenge forms and conventions of real media products?"
Evaluation task 1
A2 Music video- media A level. Forms and conventions and similar media products. Examples of other bands, performance, narrative aspects of the videos and symbolic and technical conventions
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Authentically Social by Corey Perlman - EO Puerto Rico
Evaluation question 1res
- 1. EVALUATION QUESTION 1 In what ways does your media products use, develop or challenge forms and conventions of real media products?
- 2. CONVENTIONS • For all three : Music video, magazine, digipak • Purpose? • What do we expect from these?
- 3. THEORIES • Laura Maulveys • "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly.“ • The concept of gaze is how the audience is views the people presented In this concept of music videos it is thought of in three different ways: How men look at women How women look at other women How women look at themselves • Women in music videos are represented in certain ways to attract the males attention, the women are dismembered literally for the 'gaze' of the males. They are sensationalised and glammed up and are literally the eye candy, their body is shown in different 'segments' to appeal mainly to the male viewers to draw them in. Parts such as breasts, faces and thighs etc. are used and focused on.
- 5. STYLISTIC EDITS Britney Spears uses strip bars within her music videos in a clever and unique way by widening them as something big seems to happen within the song. We thought this was a good idea but instead of a specific part we used it throughout the whole music video to add an extra effect of emphasis throughout. This was also used with Rihanna’s – Rehab both of these artist’s are from the same/similar genre as our artist and we wanted to related back to them.
- 6. OTHER EFFECTS Other effects which we used were blackouts and a blacked side fade throughout, except for the part of where the locations are shown. The use of this is to show off the artist/dancer/skaters in conjunction to the strip bars. Also, the use of them goes back to the genre as Britney Spears uses them in her music video I Wanna Go to show off her as an artist.