The film challenges fantasy genre conventions by having a lower budget and being more ambiguous about the fantasy elements. It uses subtle cues like the unfamiliar setting, strange but not unfamiliar costumes, and uncertain fantasy animals to blur reality and fiction rather than using explicit fantasy tropes. It also challenges conventions by having a female lead, where typically men are given lead roles in fantasy. The teaser trailer follows conventions like using music to set the tone, but the magazine breaks conventions with its more minimal cover design while still using a conventional magazine template.