Our target audience is people in social classes B, C1, C2 and D, ranging from middle to working class, who value innovation, esteem, striving and conformity. We appeal to this audience by setting our film in an urban environment, which is seen as lively and outgoing, and features a young protagonist who wears desirable brands, making him relatable. Our production company logo, GCP, also appeals to the target audience with its bold, vibrant colors and modern, fancy effects.

1. HOW DIDWE
APPEALTO OUR
TARGET AUDIENCE
Evaluation Question #2

2. Who is our target audience?
■ After using 2 different tables, one showing social class and the other
showing social values and mind-sets, we established that our target
audience will be people of the B, C1, C2 and D classes.This covers
everyone from middle-class to working-class.The social values we
established our audience will comprise off are Innovators, Esteem
seekers, Strivers and Contented conformers.

3. The appeal of our setting
■ The majority of our film was produced in an urban environment.
■ This would appeal to our target audience because often urban areas are seen as places
for quite outgoing people to spend time.
■ Urban areas are also considered to be lively areas with lots going on which would be
favourable to our fairly young target audience.

4. Our Protagonist
■ We feel that the protagonist we selected to star I our film was very good. Mainly due
to the fact that he is quite young and so therefore relatable for our target audience.
■ He also wore desirable brands as a part of his costume and so again this made him
relatable among our audience members.

5. Our Introduction/Logo
■ We created a logo for our production company ‘GCP’.
■ We feel that our logo is good at appealing to our target audience due to the bold and
vibrant colours we used as well as the effects within the logo making it look fancy and
modern.