The thriller appealed to an audience aged 16-46 who enjoyed psychological thrillers. Mise-en-scene and props in the opening scene, including dark lighting, glowing lights on a table, and scattered photos, helped set a creepy tone and attract the audience. The storyline, featuring a murder at the beginning leading to investigation, also appealed to the target audience. Both male and female audiences were attracted due to the female murderer character. Feedback after a rough cut screening noted that added sound effects built suspense and matched the genre, further attracting the audience."