The combination of the main product (film "The Babysitter") and ancillary texts is effective. [1] The teaser trailer, poster, and magazine cover all use consistent colors (black, red, white), font ("got heroin?"), and focus on the babysitter character to promote the film. [2] These design elements were informed by research on paranormal activity films and aim to evoke fear and suspense. [3] The creator believes these ancillary texts successfully link the film's title and brand to the intended horror genre.