The document discusses the design choices for a movie poster and article. The poster uses normal characters to help audiences relate to them more than superheroes. It also uses the color red to symbolize themes in the film like love, danger, and anger. The large bold title and strap line provide information on the genre and narrative. The article will feature a large image of an actress and bold text to introduce the topic in a way that directly addresses readers and interests them in the film while maintaining the house style from the poster.