Digital content that works

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Social Media Breakfast Madison, August 15, 2012, Bob Wydra, DidItDirect presentation

Published in: Technology, Art & Photos
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Digital content that works

  1. 1.  Use Images that are common to your core demographic. Find images that compel emotion. Use images that are technically correct. Capture the moments that matter. Smiles are the new premium commodity .
  2. 2.  Crop for placement ( square or rectangle) Size, Ratio and Orientation. Color and contrast. Use logo and watermark.
  3. 3.  Pinned Photo Ratio is 1 to 1 Profile is 1 to 1 and must not be smaller than 180 px by 180 px Time line is 851 px x 315 or 3.2 to 1 ratioFacebook albums center your images and will use a basic rule oforientation with wall lay out. I use the Bob Wydra 4 post rule byposting the first image as the main image and then 3 followingimages at 1 to 1 ratio.
  4. 4.  First image determines layout.
  5. 5. Click on image and drag and drop.
  6. 6. All the major search engines have their own image searchengines.Use descriptive file namesBad: www.yoursite.com/images/photo-356789.jpgGood: www.yoursite.com/images/row-boat-by-lake.jpgUse the social photo sitesUpload some of your images to photo hosting sites likeFlickr.com. Add links back to the relevant page on your site.
  7. 7. Your gift from Mark. @ and Tagging
  8. 8.  Using the tag and @ sign feature will connect you to your outer sphere of influence. Raise your insights! Engage more fans! Be seen on more walls!
  9. 9.  Engage fans and organizations with large number of followers. Sponsor a photographer to document events that interest your demographics. Tag and link to your sponsors and media. Drop in links to web sites and blogs. TAKE CARE OF YOUR KEY ENGAGMENT CONTACTS! (Compensation)
  10. 10. Smile and theworld smileswith you!

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