The document discusses how the media product of a short film, film review page, and poster for a school project both used and challenged conventions of real media. It used conventions by having a clear recurring message like other short films, and by designing the ancillary materials of a review page and poster to clearly relate to the film. It challenged conventions by including some funny parts not typically seen in films about bullying, and by regularly replacing one character on a couch with progressively taller actors, which is uncommon for short films.