The document discusses the use of media technologies in the production stages of a project. During production, the author used a MacBook Pro with Adobe Premiere to edit video captured using a Panasonic HD camera. While generally efficient, file corruption issues required reshooting interviews on one occasion. Survey Monkey was used to conduct audience research online, allowing the collection of specific data to inform the documentary. Overall, technology enabled efficient work and the collection of relevant research, benefitting the planning, production and professional quality of the final piece.

1. HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH
PLANNING AND EVALUATION STAGES?

2. During this project I used a MacBook Pro which had the software package
Adobe Premier CS6. It was in fact a lot more efficient to use, however the
main reason for using a MacBook was that the music facility needed to use the
Apple computers and therefore I was unable to stay on the Apple computer
server.

3. Although this was more of a benefit then a disadvantage because the
MacBooks are portable which was a paramount factor for me as I was able to
upload film quickly to Adobe Premiere from wherever I was as well as keep
the blog updated as much as possible, which therefore allowed me to use the
software quicker and also gained further knowledge upon what I currently
had.
When it came down to the editing I was already aware of the basics that there
was in Adobe Premiere for example, cutting, fading and adding sound effects.
This therefore meant I was able to work with the software without any
problems, which again allowed me to work at a faster rate due to the
knowledge, and experience I already had about the experience.

4. Although when working with Adobe Premiere I had no major obstructing
problems which affected my documentary drastically I did find hat I had to
ensure the USB was connected to both the MacBook and Panasonic HD
camera correctly, this is because if it wasn’t then the files became corrupted
and in one situation was unable to retrieve. I therefore had to reschedule
reshooting with interviewees, which was time consuming for the deadlines
that I had.

5. When working with the equipment such as the Panasonic HD camera
(AVCHD 1920 x 1080/50, however when exporting to Vimeo it was unable to
export the film in its full quality) along with a Manfrotto tripod which had a
good pan and tilt held which therefore meant it was easy to use, however
when exporting to Vimeo it was unable to export the film in its full quality)
which as a group we used through a booking system, I was familiar with the
settings and the cameras functions due to previous use during the foundation
portfolio the previous year. This was an advantage to me as I was able to
change the lighting of the camera for example by changing the mode of the
camera to ‘low light’ which is a mode that allows the camera to recorded in a
dark room or twilight, which was useful when shooting in bad lighting areas
for example bedrooms. The format of the camera and SD card was also used
efficiently and correctly.

6. When researching about my target audience I used a website called survey
monkey, this website allowed to engage with a broad audience to find about
their views and opinions on fandom. I used questions appropriate to all ages
for example “who and what are you a fan of?”, “are you a fan of your idol due
to their talents?” and “what would you do to meet your idol?”

7. Media technologies enabled me to
gain a greater understanding of my
audience research which
furthermore allowed me have
specific data to my documentary,
which not only saved time but
ensured that my primary research
was as relevant as possible and
gave me the correct data I needed,
for example my survey monkey was
through technology which means I
therefore did not have to use hand
out surveys and allowed people to
do the questionnaire in their own
time.
In conclusion the use of
technology was a huge benefit for
my research and planning because
it made my productions final piece
look professional and enabled me
to work efficiently.