The combination of the main product (poster) and ancillary texts (magazine and teaser trailer) was effective because key elements were consistently used across all materials to strengthen the brand identity. Specifically, the same font and titles ("Contingency Plan" and "Coming Soon | 2014") were featured. Additionally, the same props of a mask and gun that hinted at the film's mystery were prominently displayed. While the same character was depicted, his pose differed to avoid repetition. All materials targeted the same audience of 17+ male action film fans. Billing information like the actors, production company, and release date remained consistent to maintain professionalism.