Tom Critchley created a music magazine to represent the indie genre and social group. He took inspiration and conventions from real music magazines to construct his product. This included using pull quotes, drop caps, layered text, photos and graphics. He aimed to attract an audience of late teens interested in underground indie music. Through his design choices of clothing styles, bands and articles on lesser known groups, he represented and addressed this target demographic. The process taught him new Photoshop and publishing skills to improve his magazine design from his preliminary draft.