3. My music video uses the following
conventions of real media products:
Shots
Editing pace
Sound
4. The shots are very similar to many other
real music videos and have been inspired
by real music videos. Following are a few
slides, firstly showing an example of a shot
from a real music video then followed by
an example of a shot used in my video
that follows a similar convention.
11. The editing pace of my music video
follows the conventions of many real
music videos as the pace changes
every 3-5 seconds and to the beat.
As it can not be shown through
images please refer to my music
video on ‘YouTube’ to see it.
http://www.youtube.com/watch?v=
6zl-96Sp1HQ
12.
13.
14.
15. My music video developed the conventions of
real music videos through the location as it
was filmed outside an abandoned mental
asylum. Some artists have created a setting
like this before, however as my music video
was independent and low budget I did not
have the means to create a set and filmed it
outside a real abandoned mental asylum.
Following are images of the location in which
my music video was filmed.
17. My music video has also developed
conventions of real music videos
through colour. Not many music videos
are in grayscale however I felt it was
necessary for mine to be throughout as it
fit with the genre of the music and the
location. Some music videos have
certain sections in grayscale however
mine is grayscale throughout.
21. My media product challenges the
conventions of real music videos
through:
•The use of editing and flashing images.
22. My music video challenges the
conventions of real music videos as
rather than splitting between two types
of narrative It contains just performance
based filming with flashing quick images
of the asylum all throughout the video.
Following this are images of this unique
editing technique I have used.
26. In order to maintain brand awareness for Undercurrent,
throughout both the main task and print tasks I kept reoccurring
themes in order to enable easy recognition of items that belong
to the band. To achieve this I used the following attributes:
• A Greyscale theme in both the main and print tasks.
• The same band logo throughout all tasks.
• Consistent use of the same fonts.
• Consistent use of the same shade of blue between tasks.
32. INTERVIEW QUESTIONNAIRE
Pro’s Pro’s
• Achieve more personal responses. • Many people are more comfortable
• Receive more detailed responses.
answering questionnaires due to their
anonymity.
• Interviews will enable me to see
audience responses emotionally/facially • Can be done quickly.
to my products. • Can achieve both quantitative and
• More reliable data will be received and
qualitative data.
allow the audience to reply any way • The data can be processed quickly.
the want.
Con’s Con’s
• Interviews are time consuming. • The questions may not be understood.
• Achieving feedback through interviews • Boredom may take over and the
are difficult to process as the replies are questions may not be answered
open questions. thoroughly.
• Doesn’t allow the participants to give
long and detailed answers.
33.
34. Opinions on my A2 project
Digipak
Please take a few minutes to fill out this survey on the quality of the products you viewed today. I
welcome any and all feedback and answers will be kept confidential. Thank you for your participation.
How would you rate the quality of the poster and digipak?
Participant Information
Excellent Very Good Quite Poor
What gender are you?
good poor
Male Female What typical features of a Digipak and poster do mine have/not have?
_______________________________________________________________________________
Which age range do you fit into?
_______________________________________________________________________________
_______________________________________________________________________________
10-13 14-17 18-21 22+ _______________________________________________________________________________
_______________________________________________________________________________
The music video _______________________________________________________________________________
Would you watch music videos of a similar genre personally? What did you enjoy about my Digipak?
_______________________________________________________________________________
Yes No _______________________________________________________________________________
_______________________________________________________________________________
Would this music video interest you to downloading it/the track? _______________________________________________________________________________
_______________________________________________________________________________
Yes No _______________________________________________________________________________
Would you recommend this video to a friend? What would you change about my Digipak?
_______________________________________________________________________________
_______________________________________________________________________________
Yes No
_______________________________________________________________________________
_______________________________________________________________________________
Do you feel the music video and the song worked well together?
_______________________________________________________________________________
_______________________________________________________________________________
Yes No
35. What gender are you? Which age range do you fit in?
Number of
participants Age Ranges
20
10 to 13
15 (4)
10 14 to 17
(9)
5
18 to 21
0 (10)
21+ (2)
36. Would you watch music videos of Would this music video interest similar
genre personally? You to downloading it/the track?
Interest in genre Interest in
downloading the
20 track
15
20
10 15
10
5
5
0 0
Yes No Yes No
37. Would you recommend this video Do you feel the music video and
to a friend? the song worked well together?
Recommend Work well
25
20
No
15
Work
10
well
Yes 5
0
0 10 20 yes no
38. How would you rate the quality of the poster and Digipak?
Quality of Digipak
12
10
8
6
4
2
0
Excellent Very Good Quite Poor
good poor
39. What typical features of a Digipak and poster do mine have/not have?.
(Pink is used for positive comments and blue for negative. Many
comments were repeated and therefore there are not 25 comments
below).
‘No hand written lyrics.’ ‘Details of the record
‘Lyrics on the images.’ company.’
‘No separate images of ‘Posed images of the ‘Information on the
each band member.’ band.’ band.’
‘Bands thank you ‘Backstage shots of the
comments.’ band.’
‘No tour dates.’ ‘Pull out poster in the
‘Band’s website and inlay.’
Facebook page.’
‘The bands logo.’
40. ‘Backstage band
images.’
What did you enjoy about my Digipak?
‘Strong shade of blue
throughout was
‘Band logo used in
consistent and created
different colours was
a good relation to the
good.’
band.’
‘The band’s comments
in the digipak.’
‘Bands thank you ‘Bold date on poster.’
comments.’
‘Poster was not too
‘The greyscale band crowded.’
images.’
41. What would you change about my Digipak?
‘I would make the images more natural
and less posed.’
‘I’d put in whole lyrics, not random
snips.’
‘Add more colour to the
poster.’
‘Exaggerate the
colour in some of
the images.’ ‘Add tour dates to the poster.’
‘The poster should be busier.’ ‘Add information about the band
in the Digipak.’
‘Add more backstage
images of the band.’
‘Add a pull out poster of the
band.’
42. Additional information – The interviewees were then given the opportunity to
verbally give me any other evaluations/additional information they wanted
to add. This additional feedback is also from YouTube and Facebook .(Pink is
used for positive comments and blue for negative.)
‘Striking images in the
‘Slow motion on the end of the digipak.’
video is a good effect.’
‘Quicker paced shots
‘Good unconventional needed.’
‘Need to use coloured setting for the video.’
images in Digipak.’
‘Great video!Black ‘Some band members
and white, very edgy! in the video are bad ‘Flashing images effect
Great sound, well done actors.’ is great.’
to the next big band
out of Sheffield since ‘The pictures are really
The Arctic Monkeys! ‘wicked video guys, to random.’
Love it!.’ go with agreat song
love it!’
43. The feedback that I have received from both the internet sites
and the focus group has enabled me to not only reflect on the
negative and positive aspects of my project but to also allow me
to improve my work and create a more professional looking
piece.
The diverse range of feedback I received from both genders of
all ages enabled me to also understand feedback from all
backgrounds and decide on which sort of age group to aim
towards as my target audience should I do a similar project
again.
Audience feedback is important as it aids me in seeing my
mistakes as well as how my audience react to a piece of media
put towards them, and therefore is ensures I follow the
conventions I am supposed to in order for a piece of media to be
successful with my target audience.
44.
45. Construction and research
contained a lot of
information I gained from
Youtube and the music
videos currently on there as
well as Google for
information on conventions
of real media products and
other bands I was looking
into.
46. I used an iMac to run the editing software on for the construction of
my music video as the iMacs in the centre I edited the music video in
have a much higher RAM and the processor can run Final Cut Pro
without ‘jamming’ or causing problems.
Final Cut Pro was my choice of editing
software as it is a
professional software
used to edit some
blockbuster film such
as ‘fight club.’
The software also
enabled me to add the
effects I used In my
music video and edit
the colouring of it.
49. Both these programmes were used in the planning stages
on my project. Word was used to save my research on
(which was later moved onto a blog) and PowerPoint was
used to create this evaluation. I used these universal
programmes as they are simple and easy to use and I
could easily transfer my work to different computers to
continue working on my project between home and
College.
