Victoria India Service design JAM 2011              Theme: Growth        Team one, two, three, four         prashasti | pu...
Brainstorming
Kids         GrowthStreamlining our approach                            social       cultural                             ...
Concept development  what?                        why?                            how?       • freakends                  ...
Building connections and SharingThe need:To give the kids a broader perspective of the world and expand their horizons. to...
Personas                                                                                  Name: Adit                      ...
Personas                                                                                  Name: Joe                       ...
Personas                                                                                  Name: Kritika                   ...
Personas                                                                                  Name: Neil                      ...
Personas                                                                                  Name: Rhea                      ...
Final ConceptThe IdeaOur intention to address growth at a very initial stage led us to develop a service that aims at buil...
Business Model   Starting the journey:   By pamphlets, posters, promotion   events at public spaces                       ...
Thank youTeam one, two, three, four
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Freakends

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Freakends

  1. 1. Victoria India Service design JAM 2011 Theme: Growth Team one, two, three, four prashasti | purva | ritika | tanvi
  2. 2. Brainstorming
  3. 3. Kids GrowthStreamlining our approach social cultural psychological physical major WHY KIDS??? mouldable development period energetic explorative need correct to start at guidance curious root level
  4. 4. Concept development what? why? how? • freakends • develop • workshops • exploratory • to connect with • events learning other kids • outings •group of kids • to find your interests • internet • fun learning • to get exposure • interaction • kid’a • discover new things • stress free • general environment awareness • no worry for parents where? when? • at freakend • weekends centres •2/3 hours/day • Globally
  5. 5. Building connections and SharingThe need:To give the kids a broader perspective of the world and expand their horizons. to make themaware of the diversity that exists and make them more receptive to varied experiencesInteractions: Medium:Sharing InternetPresentations Video InteractionsMaking friends Exhibtions of creativesActivities involving Online Portalmore than 1 centers
  6. 6. Personas Name: Adit ______________________ Age: 12 yrs. ___________ Where: Ahmedabad, India ____________________________ Gender: ___________ Male Family Context: Parents working in MNC’s ___________________________________________________ ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports, public speaking _____________________________________ Personality: Outgoing, experimental ___________________________________________________ Likes: Football, Tabble tennis, video games ___________________________________________________ ___________________________________________________ Wants: ___________________________________________________ A transformer kit ___________________________________________________ Needs: Attention ___________________________________________________ Team one, two, three, fourTeam/Project:_____________________________ ___________________________________________________© Design Providence - V ictoria India Service Design Jam 201 1
  7. 7. Personas Name: Joe ____________________________ Age: 12 yrs. ___________ Where: Sydney, Australia ____________________________ Gender: ___________ Male Family Context: Professional ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Sports, playing musical instruments _____________________________________ Personality: Funloving, outgoing. ___________________________________________________ Likes: Cricket, video games ___________________________________________________ ___________________________________________________ A guitar Wants: ___________________________________________________ ___________________________________________________ Needs: Adventure ___________________________________________________ Team one, two, three, fourTeam/Project:_____________________________ ___________________________________________________© Design Providence - V ictoria India Service Design Jam 201 1
  8. 8. Personas Name: Kritika ____________________________ Age: 10 yrs. ___________ Where: Delhi, India ____________________________ Gender: ___________ Female Family Context: Parents are chartered accounatnts ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Dancing, singing ____________________________________________ Personality: Enthusiastic, curious. ___________________________________________________ Likes: Acting, Playin games,chocolates, ice-creams ___________________________________________________ ___________________________________________________ Wants: Entertainment, friends ___________________________________________________ ___________________________________________________ Computer, space to play Needs: ___________________________________________________ Team one, two, three, fourTeam/Project:_____________________________ ___________________________________________________© Design Providence - V ictoria India Service Design Jam 201 1
  9. 9. Personas Name: Neil ____________________________ Age: 8 yrs. ___________ Where: London, UK ____________________________ Gender: ___________ Male Family Context: Father is the Editor in chief of a leading newspaper ___________________________________________________ Mother is an active social worker ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports ____________________________________________ Personality: Mischeivious ___________________________________________________ Likes: Cartoon, chocolates, video games ___________________________________________________ ___________________________________________________ PS3 Wants: ___________________________________________________ ___________________________________________________ Needs: TV, games and play buddies ___________________________________________________ Team one, two, three, fourTeam/Project:_____________________________ ___________________________________________________© Design Providence - V ictoria India Service Design Jam 201 1
  10. 10. Personas Name: Rhea ____________________________ Age: 10 yrs. ___________ Where: Karachi, Pakistan ____________________________ Gender: ___________ Female Family Context: Government o cers ___________________________________________________ ___________________________________________________ Financial Situation: Middle class ___________________________________________________ Skills: Singing, playing tabla _____________________________________ Personality: Shy, introvert ___________________________________________________ Likes: Playing indoor games ___________________________________________________ ___________________________________________________ Doll house Wants: ___________________________________________________ ___________________________________________________ Needs: friends and dolls ___________________________________________________Team/Project:_____________________________ Team one, two, three, four ___________________________________________________© Design Providence - V ictoria India Service Design Jam 201 1
  11. 11. Final ConceptThe IdeaOur intention to address growth at a very initial stage led us to develop a service that aims at buildingconnections for the kids world-wide to encourage social, cultural and psychological development ofthe kids. These connections are built through activities that stimulate their curiosity and encouragethem to explore the world around them. These experiences are shared with other kids across theglobe through various media.
  12. 12. Business Model Starting the journey: By pamphlets, posters, promotion events at public spaces Enroll at Freakends age group: 5-10 years Activities: •Indoors: craft, performing arts, role playing act, personality development, exploratory learning •Outdoors: educational visits, zoo, museums, picnics, team Connect / Share games, self defence Every month freakers share their experiences and work across the world by common sharing, video interactions, exhibitions etc
  13. 13. Thank youTeam one, two, three, four

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