Evaluating Your PR Campaign discusses evaluating public relations campaigns through measurements and timelines to determine if objectives are being met. Formative evaluations assess progress to see if adjustments are needed, while summative evaluations determine if objectives were fulfilled or a new plan is required. Objectives should be specific, measurable, achievable, relevant and time-bound, and key words help define the communication goals around informing, persuading, networking or outreach. Measurements and time focuses are used to evaluate if objectives to inform parents and secure summer camp enrollments are on track.