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Evaluate and discuss how management transformed Haier Group Corporation into an
entrepreneurial culture-based organisation relating to :
High levels of risk-taking, dynamism and creativity characterise an entrepreneurial culture.
2. There is a commitment to experimentation and innovation, and a sense of being at the
cutting edge.
3.This culture does not just react quickly to changes in the environment. Rather, it creates change.
4. Effectiveness means providing new and unique products and rapid growth.
5. Individual initiative, flexibility and freedom foster growth, and are encouraged and well
rewarded.
6. Achievement is based on competence.
7. Members are creative and initiate change that empowers employees and provides a platform for
lateral thinking
8. Employees are incentivised to be innovative and to put forward their ideas.

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Evaluate and discuss how management transformed Haier Group .pdf

  • 1. Evaluate and discuss how management transformed Haier Group Corporation into an entrepreneurial culture-based organisation relating to : High levels of risk-taking, dynamism and creativity characterise an entrepreneurial culture. 2. There is a commitment to experimentation and innovation, and a sense of being at the cutting edge. 3.This culture does not just react quickly to changes in the environment. Rather, it creates change. 4. Effectiveness means providing new and unique products and rapid growth. 5. Individual initiative, flexibility and freedom foster growth, and are encouraged and well rewarded. 6. Achievement is based on competence. 7. Members are creative and initiate change that empowers employees and provides a platform for lateral thinking 8. Employees are incentivised to be innovative and to put forward their ideas.