Michael Tusi Santiago of Saudi Lighting Company presented a lighting design for an amphitheater being built at King Saud University's Sports City project. The design included general ambient lighting for when no performance is occurring, as well as lighting schemes for regular shows, special televised events, and before/after show times. Renderings showed the lighting plans from various angles and with color filters. The luminaire options were also presented.
The lighting design for the play focuses on capturing the darkness and snowstorm outside the diner through the window, incorporating headlights when the bus pulls up twice, and including the dim ceiling lights and neon diner sign described in the original script. Flood lights will provide overall illumination for the stage since the other lighting elements alone would not sufficiently light the production.
Stage lighting involves lighting techniques used in theater, dance, opera, and other live performances. Various lighting instruments are used to provide basic lighting as well as special effects. The equipment and personnel involved in stage lighting are also used for other live events like concerts and corporate events. The earliest known form of stage lighting was in ancient Greek and Roman theaters, which utilized natural sunlight. As theaters moved indoors, artificial lighting became necessary and techniques advanced over time, such as the introduction of candlelight in English theaters during the Restoration period. Modern stage lighting involves a lighting designer who creates a light plot and schedules cues to achieve various lighting qualities like intensity, direction, focus, and movement to set mood, reveal forms, and direct audience
Powerpoint that outlines the three point lighting system used in films, key lighting techniques and activities to help students identify and talk about lighting
Chiaroscuro refers to the use of strong contrasts between light and dark to create a three-dimensional effect. It was pioneered by the painter Caravaggio and involves illuminating dark scenes with shafts of light. The level of light or darkness used in an image, whether it favors shadows or highlights, can dictate the mood conveyed as either low key or high key. Color plays an important role in composition, with hue, saturation, and brightness determining each color, and relationships between different colors like complements and harmonies evoking emotional responses.
This document provides resources for teaching a unit on light and color to grades 4-5. It includes blogs, podcasts, instructional videos, websites, books, experiments and worksheets that explain how light interacts with objects to produce the colors we see. Interactive tools like blogs, videos and online games help students understand concepts like reflection, absorption, rainbow formation and color mixing in a hands-on way. The sources listed are from reputable educational organizations and can support teaching about light, optics, clouds and how animals perceive color.
The document introduces Light Design and Light Canvas. Light Design uses lighting to express scenes and motion in static photos. Light Canvas is a new tool that makes Light Design easy using a controllable machine. It discusses Light Canvas applications in signage, advertising, interior design, and theme parks. Various Light Canvas product types are presented, including sign plates, posters, and cubic art screens, showing how lighting can be used to change designs for different events and seasons. Light Canvas is proposed as a way to create new signage, advertising, and digital art cultures using lighting effects.
Corporate Lighting: Architectural lighting for brand communicationThomas Schielke
Doctoral thesis from Darmstadt University of Technology.
Title: Corporate lighting - Methods and techniques of architectural lighting for brand communication.
Author: Thomas Schielke
Presentation: Dissertation defense 4.3.2014.
Online access to complete doctoral thesis:
http://tuprints.ulb.tu-darmstadt.de/id/eprint/3466
Contact for correspondence: www.arclighting.de
Abstract:
This work analyses architectural lighting as an element of brand communication. The lighting is comprehended as the message of a sender, which has an impact on the appearance of architecture. In the context of experiments and case studies, the effects of lighting on the appearance will be examined for a neutral space and for interiors and exteriors in the retail and service sectors. Illuminance, luminance distribution, as well as the light spectrum and dynamic serve as independent variables of lighting. A model for the brand personality with the four factors of temperament, competence, attractiveness and naturalness will be drawn upon for the appearance as an independent variable, as well as a sociological model with the two factors of style and price for social milieus. The experiments are carried out in real space and using light simulations. The results provide correlations between the perception of brightness, contrast, colour temperature and colourfulness and the factors for the two models relating to the appearance. In individual cases models exist for predicting the appearance on the basis of the subjective evaluation of light. This work documents significant differences for both models with respect to the appearance due to an alteration of the light physics parameters of luminous intensity distribution and light spectrum. The economic analysis of the experiments did not result in any significant correlations between higher investment or operating costs and a correspondingly higher subjective price impression of the various lighting situations. Case studies on design guidelines for lighting prove the various lighting design and lighting technology strategies, as well as the processes in business practice. The semiotic analysis of case studies considers architectural lighting as symbol, the properties of the appearance as the object and the consumer as the interpretant, and discusses strengths and weaknesses in communication. In this way, the work produces a differentiated connection between architecture, lighting and marketing.
Michael Tusi Santiago of Saudi Lighting Company presented a lighting design for an amphitheater being built at King Saud University's Sports City project. The design included general ambient lighting for when no performance is occurring, as well as lighting schemes for regular shows, special televised events, and before/after show times. Renderings showed the lighting plans from various angles and with color filters. The luminaire options were also presented.
The lighting design for the play focuses on capturing the darkness and snowstorm outside the diner through the window, incorporating headlights when the bus pulls up twice, and including the dim ceiling lights and neon diner sign described in the original script. Flood lights will provide overall illumination for the stage since the other lighting elements alone would not sufficiently light the production.
Stage lighting involves lighting techniques used in theater, dance, opera, and other live performances. Various lighting instruments are used to provide basic lighting as well as special effects. The equipment and personnel involved in stage lighting are also used for other live events like concerts and corporate events. The earliest known form of stage lighting was in ancient Greek and Roman theaters, which utilized natural sunlight. As theaters moved indoors, artificial lighting became necessary and techniques advanced over time, such as the introduction of candlelight in English theaters during the Restoration period. Modern stage lighting involves a lighting designer who creates a light plot and schedules cues to achieve various lighting qualities like intensity, direction, focus, and movement to set mood, reveal forms, and direct audience
Powerpoint that outlines the three point lighting system used in films, key lighting techniques and activities to help students identify and talk about lighting
Chiaroscuro refers to the use of strong contrasts between light and dark to create a three-dimensional effect. It was pioneered by the painter Caravaggio and involves illuminating dark scenes with shafts of light. The level of light or darkness used in an image, whether it favors shadows or highlights, can dictate the mood conveyed as either low key or high key. Color plays an important role in composition, with hue, saturation, and brightness determining each color, and relationships between different colors like complements and harmonies evoking emotional responses.
This document provides resources for teaching a unit on light and color to grades 4-5. It includes blogs, podcasts, instructional videos, websites, books, experiments and worksheets that explain how light interacts with objects to produce the colors we see. Interactive tools like blogs, videos and online games help students understand concepts like reflection, absorption, rainbow formation and color mixing in a hands-on way. The sources listed are from reputable educational organizations and can support teaching about light, optics, clouds and how animals perceive color.
The document introduces Light Design and Light Canvas. Light Design uses lighting to express scenes and motion in static photos. Light Canvas is a new tool that makes Light Design easy using a controllable machine. It discusses Light Canvas applications in signage, advertising, interior design, and theme parks. Various Light Canvas product types are presented, including sign plates, posters, and cubic art screens, showing how lighting can be used to change designs for different events and seasons. Light Canvas is proposed as a way to create new signage, advertising, and digital art cultures using lighting effects.
Corporate Lighting: Architectural lighting for brand communicationThomas Schielke
Doctoral thesis from Darmstadt University of Technology.
Title: Corporate lighting - Methods and techniques of architectural lighting for brand communication.
Author: Thomas Schielke
Presentation: Dissertation defense 4.3.2014.
Online access to complete doctoral thesis:
http://tuprints.ulb.tu-darmstadt.de/id/eprint/3466
Contact for correspondence: www.arclighting.de
Abstract:
This work analyses architectural lighting as an element of brand communication. The lighting is comprehended as the message of a sender, which has an impact on the appearance of architecture. In the context of experiments and case studies, the effects of lighting on the appearance will be examined for a neutral space and for interiors and exteriors in the retail and service sectors. Illuminance, luminance distribution, as well as the light spectrum and dynamic serve as independent variables of lighting. A model for the brand personality with the four factors of temperament, competence, attractiveness and naturalness will be drawn upon for the appearance as an independent variable, as well as a sociological model with the two factors of style and price for social milieus. The experiments are carried out in real space and using light simulations. The results provide correlations between the perception of brightness, contrast, colour temperature and colourfulness and the factors for the two models relating to the appearance. In individual cases models exist for predicting the appearance on the basis of the subjective evaluation of light. This work documents significant differences for both models with respect to the appearance due to an alteration of the light physics parameters of luminous intensity distribution and light spectrum. The economic analysis of the experiments did not result in any significant correlations between higher investment or operating costs and a correspondingly higher subjective price impression of the various lighting situations. Case studies on design guidelines for lighting prove the various lighting design and lighting technology strategies, as well as the processes in business practice. The semiotic analysis of case studies considers architectural lighting as symbol, the properties of the appearance as the object and the consumer as the interpretant, and discusses strengths and weaknesses in communication. In this way, the work produces a differentiated connection between architecture, lighting and marketing.
A design proposal with the objective of 1) providing sufficient Lighting to the Dual Carriageway under the King Fahad & Tahalia Roads Intersection during Daytime, Night Time and Emergency scenarios and 2) providing excellent wall grazing effect on the writing on the walls of the underpass.
Light plays an important role in our daily lives. Light is also key to design. There’s design for light and design with light. Yet the way light is used morphs with new inventions and with increased awareness regarding sustainability and energy consumption.
Color and light seminar 2012- 13 by Tanveer AlamAr.Tanveer Alam
The document provides information about light and color. It discusses the physiology of light and color and their interrelation. It covers different light sources like daylight, incandescent lights, fluorescent lights, LED lights, and fiber optic lights. It discusses the psychological effects of different colors like red, orange, yellow, green, blue, violet, black, and white. It covers color theory concepts like the color wheel, warm and cool colors, and different color harmonies. It provides guidance on using appropriate colors for different rooms like bedrooms, bathrooms, kitchens, living rooms, and more.
Light travels in straight lines and can be reflected or refracted. There are three types of materials: transparent, translucent, and opaque. Shadows are formed when an object blocks light. The length and shape of a shadow depends on the position of the light source and object. An experiment was conducted to determine which material - transparent plastic, tissue paper, or black paper - makes the darkest shadow. Black paper produced the darkest shadow because it is opaque and does not let any light pass through.
Last February 17, 2012, the 2nd IIEE-CRCSA Technical Seminar kicked off with a good response from the members and non-members with the participation of more than 100 who showed-up at the White Palace Hotel, Riyadh, Saudi Arabia. Seminar title was “Basics of Indoor Lighting using DIALux”. The seminar was conducted by Engr. Michael T. Santiago, a Lighting Application & Design Engineer from Saudi Lighting Company. The participants were awed by his DIALux 4.10 software demonstration specially when he imported a room layout from AutoCad drawing and applied the lighting calculation on it which later provided a very nice colored 3-D drawing of the room. A continuation of this seminar which is “Basics of Outdoor Lighting” will be presented on the incoming 14th Midyear Convention.
SOURCE: http://iiee-crcsa.org/index.php/9-news-articles/90-iiee-crcsa-second-technical-seminar-kicked-off
Stage lighting has several functions including illumination, revelation of form, focus, mood, location/time of day, projection of stage elements, and advancing the plot. Various lighting instruments like fixtures, dimmers, and lighting consoles are used to control lighting properties like intensity, color, pattern, focus, and position to achieve different lighting styles such as high-key and low-key lighting.
INTERIOR LIGHTING DESIGN A STUDENT'S GUIDEno suhaila
This guide on lighting design is intended for students who have no prior knowledge of lighting and also for those who are experienced but would like to bring themselves up to date with developments in lamp and luminaire design, modern design theory, European Standards and the CIBSE code for Interior Lighting 1994.
It develops the basic principles of lighting science but then goes on to provide a modern design perspective for both artificial lighting and day lighting which will be useful to experienced designers.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
A design proposal with the objective of 1) providing sufficient Lighting to the Dual Carriageway under the King Fahad & Tahalia Roads Intersection during Daytime, Night Time and Emergency scenarios and 2) providing excellent wall grazing effect on the writing on the walls of the underpass.
Light plays an important role in our daily lives. Light is also key to design. There’s design for light and design with light. Yet the way light is used morphs with new inventions and with increased awareness regarding sustainability and energy consumption.
Color and light seminar 2012- 13 by Tanveer AlamAr.Tanveer Alam
The document provides information about light and color. It discusses the physiology of light and color and their interrelation. It covers different light sources like daylight, incandescent lights, fluorescent lights, LED lights, and fiber optic lights. It discusses the psychological effects of different colors like red, orange, yellow, green, blue, violet, black, and white. It covers color theory concepts like the color wheel, warm and cool colors, and different color harmonies. It provides guidance on using appropriate colors for different rooms like bedrooms, bathrooms, kitchens, living rooms, and more.
Light travels in straight lines and can be reflected or refracted. There are three types of materials: transparent, translucent, and opaque. Shadows are formed when an object blocks light. The length and shape of a shadow depends on the position of the light source and object. An experiment was conducted to determine which material - transparent plastic, tissue paper, or black paper - makes the darkest shadow. Black paper produced the darkest shadow because it is opaque and does not let any light pass through.
Last February 17, 2012, the 2nd IIEE-CRCSA Technical Seminar kicked off with a good response from the members and non-members with the participation of more than 100 who showed-up at the White Palace Hotel, Riyadh, Saudi Arabia. Seminar title was “Basics of Indoor Lighting using DIALux”. The seminar was conducted by Engr. Michael T. Santiago, a Lighting Application & Design Engineer from Saudi Lighting Company. The participants were awed by his DIALux 4.10 software demonstration specially when he imported a room layout from AutoCad drawing and applied the lighting calculation on it which later provided a very nice colored 3-D drawing of the room. A continuation of this seminar which is “Basics of Outdoor Lighting” will be presented on the incoming 14th Midyear Convention.
SOURCE: http://iiee-crcsa.org/index.php/9-news-articles/90-iiee-crcsa-second-technical-seminar-kicked-off
Stage lighting has several functions including illumination, revelation of form, focus, mood, location/time of day, projection of stage elements, and advancing the plot. Various lighting instruments like fixtures, dimmers, and lighting consoles are used to control lighting properties like intensity, color, pattern, focus, and position to achieve different lighting styles such as high-key and low-key lighting.
INTERIOR LIGHTING DESIGN A STUDENT'S GUIDEno suhaila
This guide on lighting design is intended for students who have no prior knowledge of lighting and also for those who are experienced but would like to bring themselves up to date with developments in lamp and luminaire design, modern design theory, European Standards and the CIBSE code for Interior Lighting 1994.
It develops the basic principles of lighting science but then goes on to provide a modern design perspective for both artificial lighting and day lighting which will be useful to experienced designers.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.