EurekaSpark is a proposed website that would provide online tools for educators to post classroom materials and for students to access, review, and share those materials. It aims to help students learn more efficiently and teachers teach more effectively. The website combines features of video hosting, blogging, forums, and social networking to create a comprehensive learning platform. Seed funding of $300,000 is being sought to cover three years of operating expenses until the site becomes self-sustaining from advertising revenue.

1. October 2014
EurekaSpark
October 2014
CONFIDENTIAL

2. What Is It?
EurekaSparkis a website that gives educators advanced but easy to use tools to post classroom material online; and helps students access, review and share that material in a unique way.
•Helps students learn more efficiently and teachers teach more effectively
•Connects teacherswith students and students with each other, in a broader way than any current substitutes
•Changesthe way people teach and learn
EurekaSpark!

3. The $1Billion Question
71,000,000U.S. students 1,000,000,000
3,000,000U.S. educators International students
100,000Public & private schools
34,000Degree-granting schools
EurekaSpark!
What happens when you provide easy-to-use online tools to the world’s education population and connect them in a single place?
EurekaSpark has the potential to be a game-changer.

4. Why We Started This Company
EurekaSpark!
We want to bring positive impact and opportunity to educational communities around the world through the power of online posting and sharing of content.
Education today depends entirely on the educator’s competency and style of teaching, with very little regard for each individual student. There is incredible potential for innovation here, and frankly it’s overdue.
Market opportunity is enormous and constantly growing as the student and teacher population increases.
Movement towards online content saves time, energy, effort and money.
Social Trend of “network” learning, community of peers, media sharing and online/digital content.

5. EurekaSpark!
What Sets Us Apart
EurekaSpark is the only website that offers all “methods” of learning. We combine the features of video hosting, a blog, a forum and a community of users to create a comprehensive educational site that allows professors to post their classroom content online through a variety of ways.
Students have access to class material through this broad spectrum of methods, allowing them to choose the approach that appeals to them most.
EurekaSpark is network-powered education

6. EurekaSpark!
Our Keys To Success
Deeply Committed Team –We’ve got the right people to make it happen
Unique Idea & Design –There’s nothing quite like this out there
Rapid Growth Rate –Easy for users to sign up
Enormous Partnership Potential –Large opportunity for lateral expansion
Low Overhead –Simple startup plan and low cost of needs
Scalability –Easily adapted to meet needs of users and take advantage of opportunities

7. 1
2
3
EurekaSpark!
Digital Trend
Intense momentum toward bringing capabilities to digital media and devices
Online Lectures
Educational materials and content are being posted online already and increasingly becoming standard practice to do so
Network Based Community
Continually easier to share and expand through social media networks
We Are Riding 3 Massive Movements

8. EurekaSpark!
Problem
Current “Solution”
Old Effect
EurekaSpark
New Effect
Students learn at different speeds
Students must listen to auniform lecture speed and review notes they take themselves
Students don’t absorbinfo because paceis too slow or too fast for them or they miss key points
Students canaccess lecture online and review content as necessary at their own pace
All students are brought up to speedfor next lecture
Studentslearn best through various different methods
Students must listen to teacher talk andread standard textbooks
Hugegap between what is taught and what is actually learned
Allmethods of learning available for students in one place
Students select which method works best for them
Not enough time in class to covernecessary material
Student requiredto review material themselves and “figure out” what’s important
High probability of readingirrelevant info, wasting time on wrong material and missing important concepts
Professor can alreadyhave it in online lecture/add it afterwards for students to review
Students haverelevant, important material ready more efficiently
Professor doesn’t have time to answer questions in class
Questions go unansweredand prevents students from progressing
Students fall behind andcan’t catch up due to lack of understanding
Students can confer with each other online or post questions to professor
Professorcan post Q&A online with students helping each other in forums
Notime in class to identify areas class or individual struggles with
Studentsmust rely on themselves to learn topics they’re unclear on, often inefficiently
Gap between students passing and failing systematically increases
Students haveimmediate contact with each other and professor to isolate areas of need
Students gaingroup support and direct attention to topics they need extra help with
Students don’t know how to find additional material on subject
Studentsare limited to what is presented in class or what professor suggests
Learningcurve is narrow, diminished interest in class and lower grades on whole
Professorhas additional material available and other students can contribute content they’ve found
Students have a wide scope of material to access and select that is relevant to current class subjects
Educatorsteach in uniform ways causing lack of synergy with students
Wastedtime, energy and effort absorbing and teaching information inefficiently
Wasteof resources that costs students, teachers and institutions money
“All” methodsof learning available. Students choose primary method of learning that appeals most to them
Students absorb info rapidly and efficiently,saving time and money for teachers and institutions
The Big Problems

9. Primary users are professors and students who utilize the site many times daily. Revenue is generated primarily through advertisements. Access to the site is completely free in order to encourage growth. “Freemium” approach also considered for advanced features or premium content.
EurekaSpark!
Marketing & Growth Strategy
To encourage growth of users, we highly prefer a free access site, especially in the initial stages of the website.

10. EurekaSpark is projected to generate income during its first year in operation, and a positive revenue stream in its second year.
“…100,000 visitors a day and they read 5 pages per visit, you get 500,000 page impressions a day and make about $43,500 per month.”*
That is the equivalent of about 4 colleges and a return on complete investment in 7 months
Once the website is active, operational costs are low and profit margin is high.
EurekaSpark is well positioned in an essential, consistently expanding market.
*references in Appendix
EurekaSpark!
Financials

11. Our main focuses are creating a premium quality website and building a large user base.
EurekaSpark’smost important asset is to have the very best website possible so that the quality retains current users and draws more in.
Our first users will come from currently interested professors and institutions, with users expanding from word of mouth and promotion at other schools.
There is enormous partnership potential with the site. Offering unique features through partnerships can dramatically increase users AND profits. Opportunities include:
•Hosting videos through YouTube instead of through EurekaSpark’sservers
•Purchasing textbooks through Amazon, Ebayor with PayPal
•Sharing content through Facebook or recommending to friends through other social media
•Audio clips available through Audible or iTunes
•Educational or media content linked through Wikipedia or Kahn Academy
•Google-based community of users or sharing via Twitter
•Offering EurekaSpark app already downloaded through purchasing devices through student discount
EurekaSpark!
Revenue Model

12. EurekaSpark!
Potential Partnerships
EurekaSpark
And plenty more…

13. EurekaSpark’scompetition are schools that are currently posting lectures online in some way or another.
These institutions do pose a moderate threat because they are already implementing some strategy towards offering online resources.
We believe EurekaSpark can do it better and attract more users. The website is designed to be unique, magnetic and draw users in with superior user interface, attractive and easy to use features, combined with a high degree of functionality.
Our desire is for EurekaSpark to become the “standard” through which educational material is viewed and accessed.
EurekaSpark!
Competition

14. EurekaSpark needs $300,000 in seed funding to get going.
We believe a seed investment of $300k will be sufficient to cover three years worth of expenses, so once initial capital has been raised there likely won’t be additional opportunities to become an investor. We project the site’s revenue to cover costs from year three onward.
Expected revenue in one year’s time, cost-effective in two and profit in three.
We don’t want to convince any skeptics, we want to find the true believers in the value of the idea.
Use of proceeds:
•Site development
•Service support
•Site, domain and hosting costs
•Founder salaries
•New hires
EurekaSpark!
Investment

15. Appendix
Complete business plan available at request.
YouTube video: https://www.youtube.com/watch?v=bGGwqoN7hS0&list=UUdhE9p-W7llgKlRsA4Msh0Q
Visit our demo site @ www.eurekaspark.com
Statistical information:
Financials -http://webkew.blogspot.com/2005/04/lesson-3-how-much-money-can-you-make.html
Student numbers -http://nces.ed.gov/fastfacts/display.asp?id=372
EurekaSpark!