This document provides an overview of Goimage's expertise and services, including 30 years of internet experience. It highlights Goimage's leadership in areas such as medical website development, search engine optimization, and website design based on objectives and analytics. The document also describes Goimage's process for website development, from initial analysis and strategy to ongoing support through hosting, maintenance, and analytics.

1. Introduction to GoimageIntroduction to Goimage

2. 30 Years Internet Experience30 Years Internet Experience
Wide Ranging Marketing ExpertiseWide Ranging Marketing Expertise
Unsurpassed Medical Web ExperienceUnsurpassed Medical Web Experience
International Experience and ApproachInternational Experience and Approach
Results DrivenResults Driven

3. International Internet LeadershipInternational Internet Leadership
Canadian Federal subCommittee InternetCanadian Federal subCommittee Internet
Policy Development (appointment)Policy Development (appointment)
International Electronic Picture InformationInternational Electronic Picture Information
Roundtable (invitation)Roundtable (invitation)
Pacific Rim Photography CongressPacific Rim Photography Congress
(Canadian Representative)(Canadian Representative)
First Website Build 1993First Website Build 1993
Internet Awards from Yahoo Life, BBC,Internet Awards from Yahoo Life, BBC,
LookSmart, Aviation Week, etc.LookSmart, Aviation Week, etc.

4. Creative LeadershipCreative Leadership
National President – Canadian Association ofNational President – Canadian Association of
Photographers & Illustrators in CommunicationsPhotographers & Illustrators in Communications
(1994-95)(1994-95)
Award Winning Publications / BrochuresAward Winning Publications / Brochures
Lectures / Author / TeacherLectures / Author / Teacher
Co-founder SpineUniverse Inc.Co-founder SpineUniverse Inc.
Faculty -Faculty - AANS/CNS Section on Disorders of theAANS/CNS Section on Disorders of the
Spine and Peripheral Nerves (2006)Spine and Peripheral Nerves (2006)
Faculty - Advances in Brain and Spine SurgeryFaculty - Advances in Brain and Spine Surgery
St Petersburg, Russia (2005)St Petersburg, Russia (2005)
Developer of Multilingual and Unilingual WebsitesDeveloper of Multilingual and Unilingual Websites
in a variety of languages (Arabic, Chinese, Danish,in a variety of languages (Arabic, Chinese, Danish,
Hindi, Spanish, English)Hindi, Spanish, English)

5. Competitive LeadershipCompetitive Leadership
Developed Wellness-Health Based WebsitesDeveloped Wellness-Health Based Websites
Psychology / Yoga / etc.Psychology / Yoga / etc.
Proven SEO Traffic Results for DanishProven SEO Traffic Results for Danish
Governmental OrganizationsGovernmental Organizations
Development of Club/Organization WebsitesDevelopment of Club/Organization Websites
Expert Concrete 5 Development for ClientExpert Concrete 5 Development for Client
Administered WebsitesAdministered Websites
BBC Analyst – OlympicsBBC Analyst – Olympics
Competition Training – Esbjerg HockeyCompetition Training – Esbjerg Hockey
OrganizationOrganization
Coach - Danish National Ice Hockey Team U-18Coach - Danish National Ice Hockey Team U-18
Retired Professional Athlete (17 years)Retired Professional Athlete (17 years)

6. Measureable SuccessMeasureable Success

7. Case Study 1Case Study 1
Danish Government Site
Re-architect for search
Redesign
Off site search enhancements

8. Case Study 2Case Study 2
Highly competitiveHighly competitive
Neurosurgical FieldNeurosurgical Field
Position as InstitutionPosition as Institution
Google Front Page SearchGoogle Front Page Search
ResultsResults
cervical stenosiscervical stenosis
cervical stenosis surgerycervical stenosis surgery
disc herniation treatmentdisc herniation treatment
neck stenosisneck stenosis
obstructive hydrocephalusobstructive hydrocephalus
stenosis neckstenosis neck
what is cervical stenosiswhat is cervical stenosis
disc herniation treatmentdisc herniation treatment
stenosis cervicalstenosis cervical
cervical disc degenerationcervical disc degeneration
laser spine surgery new jerseylaser spine surgery new jersey

9. Evidence Based Site DesignEvidence Based Site Design
Components of Site DesignComponents of Site Design
Market ReviewMarket Review
Who Are the Target UsersWho Are the Target Users
Identify Keywords and Search StrategyIdentify Keywords and Search Strategy
Architecture and Design of WebsiteArchitecture and Design of Website
Measure and ImproveMeasure and Improve
Objectives inform designObjectives inform design
Design without objective is decoration.Design without objective is decoration.

10. Objectives Inform DesignObjectives Inform Design
Design without an objective is decoration.Design without an objective is decoration.

11. Stage 1Stage 1
SWOTSWOT
(Strength, Weaknesses, Opportunity, Threats)(Strength, Weaknesses, Opportunity, Threats)
Understand Your ProjectUnderstand Your Project
Establish Audience and Content ParametersEstablish Audience and Content Parameters
Collaboration with Your TeamCollaboration with Your Team
Site ObjectivesSite Objectives
Budgets and Budget AllocationBudgets and Budget Allocation
ExpectationsExpectations

12. Stage 2 Design and ArchitectureStage 2 Design and Architecture
HTML5 DesignHTML5 Design
SEO Friendly ArchitectureSEO Friendly Architecture
Content Designed for SearchContent Designed for Search
Effective Use of Onsite Google SignalsEffective Use of Onsite Google Signals
Site Design Based on ObjectivesSite Design Based on Objectives
User DemographicUser Demographic
Desired ActionsDesired Actions

13. Stage 3 Corporate Identity GuideStage 3 Corporate Identity Guide
Defines color palettes / styleDefines color palettes / style
Font usage / logo usageFont usage / logo usage
Correspondence StandardsCorrespondence Standards
Image StandardsImage Standards
Digital Correspondence StandardsDigital Correspondence Standards
Social Media GuideSocial Media Guide
addresses specifics of managingaddresses specifics of managing
Google+, Linkedin, Youtube, Facebook,Google+, Linkedin, Youtube, Facebook,
Twitter pagesTwitter pages

14. Complete Online SupportComplete Online Support
Traffic Development for Your WebsiteTraffic Development for Your Website

15. SEO / SocialSEO / Social
SEO Standards CompliantSEO Standards Compliant
Launch/Admin Page on SiteLaunch/Admin Page on Site
Google+ SetupGoogle+ Setup
Google Maps correctionsGoogle Maps corrections
Linked In PresenceLinked In Presence
Corrective ActionsCorrective Actions
Youtube / Twitter / BlogYoutube / Twitter / Blog
Consider Retainer SEOConsider Retainer SEO
Retainer Social ManagementRetainer Social Management
is Availableis Available

16. Analytics and AnalysisAnalytics and Analysis
Sites are delivered with Google Analytics ANDSites are delivered with Google Analytics AND
Logfile Analysis enabledLogfile Analysis enabled
Report preparation is anReport preparation is an additional cost itemadditional cost item
dependent on report complexitydependent on report complexity
Review, Interpretation, and Action areReview, Interpretation, and Action are additionaladditional
costcost items dependent on the depth of analysisitems dependent on the depth of analysis
requiredrequired

17. HostingHosting
Hosting packages are available and paidHosting packages are available and paid
on a quarterly basison a quarterly basis
Hosting can include retainer for “x” hoursHosting can include retainer for “x” hours
maintenance monthlymaintenance monthly

18. Questions?Questions?