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AdvanceStorage.zip
yyy.docx
MOVIE VIEWS SYSTEM
Proposal, Technical Project
by
REEMA ALZAKI
This proposal is submitted to
Professor/DrFarnoushBanaei-kashani
Advanced Data Stores, 5800-002
September 16, 2015
1. Introduction
Movies are important as they present new experiences, cultures, places, ideas, and so forth. They are similar to the “campfire” that people used to gather around to tell and hear stories in the past. They are a way to step out of our world and into another world for a brief time, thus allowing us to relieve stress, bond with our families and loved ones, and so forth.
The drawback to this type of entertainment is that there are so many different types of movies being produced so quickly by Hollywood, it can be difficult to choose one to watch. In addition, parents also find it difficult choosing the right movie for their children. This is because even though the Motion Picture Association of America (MPAA) rates movies on violence, language and drug use, these ratings are often confusing. Furthermore, with lifestyles being so busy, no one has time to sit and look through all of the reviews of the new movies that are coming out and choose the best one to see.
2. OBJECTIVE
The objective of this project is to have a system which assists customers in choosing and borrowingmovies which they will return back within a certain timeframe. The movies will be divided based on genre, MPAA ratings, as well as additional information, such as current reviews listed from 1-3 stars. The system will offer three package subscriptions-Basic, Deluxe, and Supreme. The Supreme package will offer service without advertisements. It will also offer these services in different platforms: PCs and video consoles like WiiU, Xbox, orPlaystation.
3. Benefits
Benefits of providing this service are that customers will be given five movie choices from which to pick that best suits their needs at the time. They will not have to waste money buying movies or going to movie theaters. They will not have to waste time looking through movie reviews and they will be given movie choices that are appropriate for their children’s ages. As the younger generations become older, average spending for these consumers is expected to rise with a potential increase in their wages, thereby the overall market will demonstrate an exponential increase in growth in the near future. Additional plans to include smartphone and tablet moviesfor the upcoming generations are in the works as well, though not for this project at this time.
4. PROPOSED TECHNICAL APPROACH
We intend to build a new generation data management system based on NoSQL’sBigTable, as it was designed for an organization that works with a variety of data (structured, semi-structured, and unstructured) that is ever increasing in volume and needs to be stored, processed, and analyzed. It can also be compressed. We believe that the use of a data storage system of this type is more effi.
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AdvanceStorage.zip
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Advanced Data Stores, 5800-002
September 16, 2015
1. Introduction
Movies are important as they present new experiences, cultures, places, ideas, and so forth. They are similar to the “campfire” that people used to gather around to tell and hear stories in the past. They are a way to step out of our world and into another world for a brief time, thus allowing us to relieve stress, bond with our families and loved ones, and so forth.
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Etuma Customer Feedback Analysis - how to keep your customers loyal
1. Etuma
Customer
Feedback
Analysis
Making sense of
customer emotions
Matti Airas, CEO and Co-Founder, Etuma
1
2. 2
Companies Are
Facing Ever
Increasing
Competition
• Brick vs. click
• Competition crossing borders
• Consumer trends are hard to
predict and short lived
• Consumers tend to be less loyal
3. There are things that your
customers would like to tell
you: selection, emerging
trends, operational
problems…
5. 5
80% of all Data is
Unstructured
“Vos emballages
sont trop fragiles”
Please, send my
purchase in a
stronger container
next time.
My sunglasses
were broken."
“Ensinnäkin
toimitus kesti yli
kolme viikkoa ja
lisäksi tilaamani
aurinkolasit olivat
vahingoittuneet."
“Your website does
not have the
information to
make a purchase
decision”
7. 7
Etuma has solved the key
problems in customer
feedback analysis
Real-time
Reporting
Actionable
Information
Ambiguous
Language
Results can be used
directly in decision
making and are
consistent over time for
trend analysis.
Results are available
immediately after the
customer submits the
feedback.
Language is a living thing. Etuma
uses a combination of machine
learning and manual optimization
work by Etuma computational
linguistics experts to keep the
system always up to date.
9. 9
language the same way a
TOPIC-LEVEL
SENTIMENT
SEMANTICS
Etuma understands
SYNTAX
human does
MORPHOLOGY
PART OF
SPEECH
LANGUAGE
RECOGNITION
Optimized for
customer
experience!
Relevant and consistent
Optimized for customer
experience
Relevant and consistent
analysis results
Fast adaptation to any
feedback channel and type
analysis results!
Fast adaptation to any
feedback channel and type!
10. LANGUAGE
RECOGNITION
MORPHOLOGY&
PART OF SPEECH SYNTAX
“Please, send my purchase in a stronger container next
time. My sunglasses were damaged.”
ENGLISH
please (ADVERB)
send (VERB)
my (PRONOUN)
purchase (NOUN)
in (PREPOSITION)
a (ARTICLE)
strong
(ADJECTIVE)
container (NOUN)
send (VERB PHRASE)
my purchase
(NOUN PHRASE)
stronger container
(NOUN PHRASE)
11. 11
Connect
Feedback
Channel(s)
Analyze and
Enrich With
Structured
Information
Correlate, Model
and Recognize
Patterns
Visualize,
“Taskify”
12. Easy to
implement
cloud service
12
1.
Optimize
analysis based
on historical
data.
2.3.
Define roles
and scenarios.
Create users,
design
reports.
Connect
feedback
channels
using web
interfaces.
All you need to do is
participate in one workshop
and implement the
connectors.
13. 13
Lower Churn -
Increased loyalty
NEED
• Lot of customer data but inability
to predict when customers are
about to churn or reduce buying
SOLUTION
• Predicting which customers are
about to leave the service or reduce
buying and do personalized
communication.
RESULTS
• Reduce churn first year 1%, next
year 5%, 3rd year 10%
14. 14
Thank You!
To continue discussion please contact
matti.airas@etuma.com
All picture under https://creativecommons.org/licenses/by-nd/2.0/