“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”
Discover 7 simple ways to kill a sales slump and get selling again. Use these simple but powerful principles to get back on track to grow sales and increase profits.
The document provides tips for overcoming a sales slump, including going after easy sales prospects, continuing to learn reading about sales, envisioning success, being proactive, having patience, and learning from failures. The tips emphasize the importance of setting goals, taking action to reach goals, maintaining a positive attitude through patience, and gaining insight from setbacks.
The said document is a note providing details on the Slump in the Shipping Industry. The factors responsible for this Slump, views of the various Stakeholders and the current scenario of the Industry at present.
Note: The said document is prepared using online resources and consist of personal views of the author on the subject.
So, you can send slick-looking emails, produce great landing pages and track your prospect activity. Great! Let's pull it all together with some new campaign ideas!
Make that next step by joining Mathew Sweezey and explore five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company's bottom line.
Coaching 101: How to diagnose, treat and help an athlete out of a mental slum...u3068762
The document discusses how to diagnose, treat, and help athletes overcome mental slumps related to anxiety and lack of motivation. It provides examples of two case studies, one involving an anxious swimmer and the other a lack of motivation in a golfer. For each case, it describes diagnosing the problem, providing a treatment approach such as cognitive reconstruction therapy or mental imagery/situation changes, and reviewing progress with the athlete. The document emphasizes the importance of the coach consistently assessing and debriefing with the athlete throughout the rehabilitation process.
Discover 7 simple ways to kill a sales slump and get selling again. Use these simple but powerful principles to get back on track to grow sales and increase profits.
The document provides tips for overcoming a sales slump, including going after easy sales prospects, continuing to learn reading about sales, envisioning success, being proactive, having patience, and learning from failures. The tips emphasize the importance of setting goals, taking action to reach goals, maintaining a positive attitude through patience, and gaining insight from setbacks.
The said document is a note providing details on the Slump in the Shipping Industry. The factors responsible for this Slump, views of the various Stakeholders and the current scenario of the Industry at present.
Note: The said document is prepared using online resources and consist of personal views of the author on the subject.
So, you can send slick-looking emails, produce great landing pages and track your prospect activity. Great! Let's pull it all together with some new campaign ideas!
Make that next step by joining Mathew Sweezey and explore five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company's bottom line.
Coaching 101: How to diagnose, treat and help an athlete out of a mental slum...u3068762
The document discusses how to diagnose, treat, and help athletes overcome mental slumps related to anxiety and lack of motivation. It provides examples of two case studies, one involving an anxious swimmer and the other a lack of motivation in a golfer. For each case, it describes diagnosing the problem, providing a treatment approach such as cognitive reconstruction therapy or mental imagery/situation changes, and reviewing progress with the athlete. The document emphasizes the importance of the coach consistently assessing and debriefing with the athlete throughout the rehabilitation process.
Pierce Cody was formerly a successful media executive who owned an outdoor signage company. He has since become passionate about organic and whole foods, opening the large organic food store Macro Wholefoods. What began as two stores in Sydney has grown significantly, with plans to open 40 stores across Australia, New Zealand and Asia in the coming years. Cody aims to make organic foods more mainstream and affordable by dealing directly with growers and increasing production through larger orders. However, some in the organic industry initially distrusted his large-scale approach to marketing organic foods.
The document discusses how most restaurants fail within 10 years, with a 70% failure rate, despite following the general formula of having a good location, concept, and service. It argues that restaurants are missing an important element of establishing an "ethos", which is defining the purpose, cause, beliefs, and reasons why customers should care about the business. By aligning the food, cocktails, and staff around a clear ethos, restaurants can improve their chances of long-term success beyond just the basic factors in their formula.
Food Trend Trotters. A new approach to communicate food innovations.comfoodforhealth
Food Trend Trotters is an innovative project by AZTI-Tecnalia to conduct market research and communicate food trends. Through travel, it aims to supplement traditional surveillance with direct consumer insights. Key aspects include observing consumers, generating knowledge through collaboration, and developing an interactive online community. The first project visited Japan and the US, with communication via social media. The multidisciplinary team works to open new opportunities in research, communication, and positioning AZTI at the forefront of innovation.
There is still little correlation between offline retail sales dominance and social media prowess; so there remains a huge opportunity for retailers to take fuller advantage of digital and social media channels.
This document discusses the contingency approach to management. It provides examples of how different situations require different management techniques. The contingency approach states that there is no single best way to manage and the technique used depends on factors like the goal to be achieved and the current situation. Classical management theories advocated universal principles but the contingency approach recognizes that strategies must adapt to changing environments. The document analyzes examples like increasing employee productivity, the Maggi noodles ban crisis faced by Nestle, and strategies adopted by ITC, Coca-Cola and PepsiCo to address issues like water scarcity. It also discusses policy initiatives and campaign strategies that helped BJP and Narendra Modi win the 2014 Indian general election.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
DOYO Live is a digital marketing and UX design event that featured Joe Pulizzi, founder of the Content Marketing Institute & Content Marketing World. DOYO featured over 20 hours of content and Joe Pulizzi, the godfather of content marketing was the keynote. DOYO is dedicated to the ongoing education and professional development of marketing, business, sales and design professionals. We do this through our blog (www.doyolive.com), workshops, email newsletter, podcasts, webinars and our annual conference in Youngstown, Ohio.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
The document is a report by OLIDIX CONSULTANTS analyzing the competitive position of Pepsi-Cola Company. It includes a market and industry analysis, competitive analysis of direct rivals like Coca-Cola, market research results, issues facing Pepsi, and recommendations including adopting a cost leadership strategy and developing new healthy product lines.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
The document provides an analysis of Cadbury including its external and internal environments. Models such as PESTEL, Porter's Five Forces, and TOWS matrix are used to analyze factors like the political, economic, social and technological landscape affecting Cadbury as well as its resources, capabilities, and competitive position.
Cadbury's corporate social responsibility efforts are also examined, including activities to support employees, communities, and sustainable practices. The analysis then considers opportunities for Cadbury to expand internationally by assessing conditions in Nigeria using PESTEL and CAGE frameworks.
Key recommendations include developing healthier products to meet consumer demands, expanding product offerings and distribution in growing markets like India, and maintaining competitive prices while upholding Cadbury's trusted
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
The document outlines Joe Pulizzi's model for building a successful content-focused business called "The Content Inc. Model". The key aspects of the model are to find a niche where you can be the leading expert, develop a clear content mission statement focused on a specific audience and outcome, focus on consistently delivering one type of content through one main platform for a long period of time to build an audience of subscribers, and eventually diversify into other content types and platforms while continuing to provide value to the audience first before monetizing. The goal is to use content as a way to build a loyal audience that will eventually lead to various revenue opportunities if the content provides real value to the audience.
This document provides an international marketing plan for bringing the American fast food chain Jack in the Box to Bangladesh. It includes an executive summary describing Jack in the Box's menu items and strategy for localizing foods. The introduction gives background on the company. The objectives are to understand Jack in the Box as a brand and the factors influencing consumer purchasing decisions. The methodology describes the research methods used, including surveys. The product section analyzes advantages like brand recognition and the market section describes the target demographic as food-loving young people in Bangladesh.
The document summarizes an interview with Lars Sørensen, the CEO of Novo Nordisk, who was ranked the #1 CEO in the world by HBR. Some key points:
1) Sørensen believes Novo Nordisk should focus narrowly on diabetes treatment, where they excel, rather than diversifying into new areas like some suggest.
2) Under Sørensen's leadership, Novo Nordisk created an independent nonprofit to build healthcare capacity in developing countries and ensures access to medicines by selling generics at low costs.
3) Sørensen measures the company's performance using a "triple bottom line" of financial, social and environmental impacts, believing social and environmental
1. Lars Sørensen, CEO of Novo Nordisk, was ranked the #1 CEO in the world by HBR based on his company's strong financial performance and high ESG rating.
2. Sørensen believes Novo Nordisk's success is due to its narrow focus on diabetes treatment, where it has deep expertise, rather than diversifying into new areas.
3. If Novo Nordisk cures diabetes, Sørensen says they will be proud to put themselves out of business, though curing the disease remains a long term goal.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Kellogg's primary target market is parents with kids or adults who want a healthy breakfast cereal. Their main competitors are Nestle and Cheerios. Kellogg's has a larger market share globally at 42% of the nearly $9.7 billion cereal market. Kellogg's cereal is positioned as a healthy breakfast option that is priced 20% lower than Nestle but 10% higher than Cheerios. Kellogg's promotes their cereal through TV ads, events, experiences, and coupons and distributes globally across 120 countries leveraging their strong brand recognition.
This document discusses forensic auditing of digital media using FouAnalytics. It describes analyzing discrepancies between bids won, ads served, and ads displayed. Drop-offs between these metrics indicate issues. The document also discusses evaluating accuracy of ad delivery in terms of location targeting, ad sizes, and frequency caps. Additionally, it covers analyzing when and where ads are served, including dayparting and reach across sites. Finally, the document examines ad quality factors like context, exposure to humans vs bots, and viewability.
This document provides a summary of digital ad fraud trends in Q1 2022. It discusses how ad fraud goes beyond just bots (IVT) to include other forms of fraud by sites and apps that are underreported. While industry associations only report on IVT rates around 1-3%, the document argues overall fraud rates are much higher. It also discusses the negative impacts of ad fraud on publishers, consumers, and advertisers. For publishers, it leads to lower revenues and CPMs. It also discusses how ad fraud has harmed local news organizations. For advertisers, it discusses examples like P&G and Chase cutting digital ad spend with no impact on performance. The document provides recommendations for publishers to sell direct inventory,
More Related Content
Similar to Innovating Your Way Out of Slump by Augustine Fou
Pierce Cody was formerly a successful media executive who owned an outdoor signage company. He has since become passionate about organic and whole foods, opening the large organic food store Macro Wholefoods. What began as two stores in Sydney has grown significantly, with plans to open 40 stores across Australia, New Zealand and Asia in the coming years. Cody aims to make organic foods more mainstream and affordable by dealing directly with growers and increasing production through larger orders. However, some in the organic industry initially distrusted his large-scale approach to marketing organic foods.
The document discusses how most restaurants fail within 10 years, with a 70% failure rate, despite following the general formula of having a good location, concept, and service. It argues that restaurants are missing an important element of establishing an "ethos", which is defining the purpose, cause, beliefs, and reasons why customers should care about the business. By aligning the food, cocktails, and staff around a clear ethos, restaurants can improve their chances of long-term success beyond just the basic factors in their formula.
Food Trend Trotters. A new approach to communicate food innovations.comfoodforhealth
Food Trend Trotters is an innovative project by AZTI-Tecnalia to conduct market research and communicate food trends. Through travel, it aims to supplement traditional surveillance with direct consumer insights. Key aspects include observing consumers, generating knowledge through collaboration, and developing an interactive online community. The first project visited Japan and the US, with communication via social media. The multidisciplinary team works to open new opportunities in research, communication, and positioning AZTI at the forefront of innovation.
There is still little correlation between offline retail sales dominance and social media prowess; so there remains a huge opportunity for retailers to take fuller advantage of digital and social media channels.
This document discusses the contingency approach to management. It provides examples of how different situations require different management techniques. The contingency approach states that there is no single best way to manage and the technique used depends on factors like the goal to be achieved and the current situation. Classical management theories advocated universal principles but the contingency approach recognizes that strategies must adapt to changing environments. The document analyzes examples like increasing employee productivity, the Maggi noodles ban crisis faced by Nestle, and strategies adopted by ITC, Coca-Cola and PepsiCo to address issues like water scarcity. It also discusses policy initiatives and campaign strategies that helped BJP and Narendra Modi win the 2014 Indian general election.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
DOYO Live is a digital marketing and UX design event that featured Joe Pulizzi, founder of the Content Marketing Institute & Content Marketing World. DOYO featured over 20 hours of content and Joe Pulizzi, the godfather of content marketing was the keynote. DOYO is dedicated to the ongoing education and professional development of marketing, business, sales and design professionals. We do this through our blog (www.doyolive.com), workshops, email newsletter, podcasts, webinars and our annual conference in Youngstown, Ohio.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
The document is a report by OLIDIX CONSULTANTS analyzing the competitive position of Pepsi-Cola Company. It includes a market and industry analysis, competitive analysis of direct rivals like Coca-Cola, market research results, issues facing Pepsi, and recommendations including adopting a cost leadership strategy and developing new healthy product lines.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
The document provides an analysis of Cadbury including its external and internal environments. Models such as PESTEL, Porter's Five Forces, and TOWS matrix are used to analyze factors like the political, economic, social and technological landscape affecting Cadbury as well as its resources, capabilities, and competitive position.
Cadbury's corporate social responsibility efforts are also examined, including activities to support employees, communities, and sustainable practices. The analysis then considers opportunities for Cadbury to expand internationally by assessing conditions in Nigeria using PESTEL and CAGE frameworks.
Key recommendations include developing healthier products to meet consumer demands, expanding product offerings and distribution in growing markets like India, and maintaining competitive prices while upholding Cadbury's trusted
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
The document outlines Joe Pulizzi's model for building a successful content-focused business called "The Content Inc. Model". The key aspects of the model are to find a niche where you can be the leading expert, develop a clear content mission statement focused on a specific audience and outcome, focus on consistently delivering one type of content through one main platform for a long period of time to build an audience of subscribers, and eventually diversify into other content types and platforms while continuing to provide value to the audience first before monetizing. The goal is to use content as a way to build a loyal audience that will eventually lead to various revenue opportunities if the content provides real value to the audience.
This document provides an international marketing plan for bringing the American fast food chain Jack in the Box to Bangladesh. It includes an executive summary describing Jack in the Box's menu items and strategy for localizing foods. The introduction gives background on the company. The objectives are to understand Jack in the Box as a brand and the factors influencing consumer purchasing decisions. The methodology describes the research methods used, including surveys. The product section analyzes advantages like brand recognition and the market section describes the target demographic as food-loving young people in Bangladesh.
The document summarizes an interview with Lars Sørensen, the CEO of Novo Nordisk, who was ranked the #1 CEO in the world by HBR. Some key points:
1) Sørensen believes Novo Nordisk should focus narrowly on diabetes treatment, where they excel, rather than diversifying into new areas like some suggest.
2) Under Sørensen's leadership, Novo Nordisk created an independent nonprofit to build healthcare capacity in developing countries and ensures access to medicines by selling generics at low costs.
3) Sørensen measures the company's performance using a "triple bottom line" of financial, social and environmental impacts, believing social and environmental
1. Lars Sørensen, CEO of Novo Nordisk, was ranked the #1 CEO in the world by HBR based on his company's strong financial performance and high ESG rating.
2. Sørensen believes Novo Nordisk's success is due to its narrow focus on diabetes treatment, where it has deep expertise, rather than diversifying into new areas.
3. If Novo Nordisk cures diabetes, Sørensen says they will be proud to put themselves out of business, though curing the disease remains a long term goal.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Kellogg's primary target market is parents with kids or adults who want a healthy breakfast cereal. Their main competitors are Nestle and Cheerios. Kellogg's has a larger market share globally at 42% of the nearly $9.7 billion cereal market. Kellogg's cereal is positioned as a healthy breakfast option that is priced 20% lower than Nestle but 10% higher than Cheerios. Kellogg's promotes their cereal through TV ads, events, experiences, and coupons and distributes globally across 120 countries leveraging their strong brand recognition.
Similar to Innovating Your Way Out of Slump by Augustine Fou (20)
This document discusses forensic auditing of digital media using FouAnalytics. It describes analyzing discrepancies between bids won, ads served, and ads displayed. Drop-offs between these metrics indicate issues. The document also discusses evaluating accuracy of ad delivery in terms of location targeting, ad sizes, and frequency caps. Additionally, it covers analyzing when and where ads are served, including dayparting and reach across sites. Finally, the document examines ad quality factors like context, exposure to humans vs bots, and viewability.
This document provides a summary of digital ad fraud trends in Q1 2022. It discusses how ad fraud goes beyond just bots (IVT) to include other forms of fraud by sites and apps that are underreported. While industry associations only report on IVT rates around 1-3%, the document argues overall fraud rates are much higher. It also discusses the negative impacts of ad fraud on publishers, consumers, and advertisers. For publishers, it leads to lower revenues and CPMs. It also discusses how ad fraud has harmed local news organizations. For advertisers, it discusses examples like P&G and Chase cutting digital ad spend with no impact on performance. The document provides recommendations for publishers to sell direct inventory,
Desktop ad blocking rates on business sites range from 9-16% of traffic share, which is 50-70% of total traffic. Mobile business site ad blocking is much lower at 1-2% of their 30-50% traffic share. For consumer sites, desktop ad blocking is 3-10% of their 15-30% traffic, while mobile consumer site ad blocking is even lower at 0.8-1% with mobile traffic being 70-85% of total consumer traffic.
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
U.S. smartphone browser share mirrors the mobile operating system market share, with Android users predominantly using Chrome and iOS users using Safari exclusively. On desktop computers, which are mostly Windows-based, Windows users primarily browse with Chrome. The majority of iOS device users have iOS 13 and Safari 13 installed, with only 6% using browsers other than Safari.
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
This document provides an overview of the history and global impact of digital ad fraud. It discusses how fraudsters are able to generate infinite fake ad impressions through virtual ads rather than real billboards. The document outlines how major brands like Chase and P&G cut digital ad spending significantly without negative effects after removing fraudulent sites. It also examines how ad fraud has contributed to the decline of local journalism and thousands of newspaper closures. Throughout, it encourages analyzing your own analytics and reports to identify abnormal patterns that may indicate fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3. Taco Bell – Doritos Locos
March 2012
“100 million sold in
10 weeks” (it took
McDonald’s 18 yrs to
sell its first 100 million
burgers)
- NYTimes June 2012
June 6, 2012 3
4. Taco Bell – Mtn Dew A.M.
May 2012
June 6, 2012 4
5. Taco Bell – Cantina Bell
June 2012
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6. Dominos – Artisan Pizza
September 2011
http://www.youtube.com/watch?v=KpytOcE9sT4
June 6, 2012 6
13. Dr. Augustine Fou – Chief Digital Strategist
“Innovating product is just as important
as innovating marketing; Taco Bell has
run awesome experiments in new
product, leading to incredible earned
media.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
June 6, 2012 acfou@mktsci.com 13