The document discusses ethnographic research conducted by Ryan Larson for Professor Klinkowstein. It addresses ensuring research interpretations benefit society, that ethnography needs to go beyond corporate uses, different applications of ethnographic methods, and its continuous evolution. The document also describes how Ideo used ethnographic research to prototype calmer security checkpoints for the TSA by improving passenger confidence and creating a less chaotic environment.

1. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• It is important that the researcher correctly interprets the
information they have gathered

2. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• How can we ensure that the results will be used to benefit society
and the ones observed

3. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• Ethnography needs go further than just corporate research

4. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Different methods in which the Ethnographic research is applied.

5. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Ethnographic research is continuously evolving

6. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Every single person has something useful to contribute to
ethnographic research.

7. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• Ideo prototyped a calmer passenger experience when traveling
through TSA checkpoints

8. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• Improving the overall experience by instilling confidence in
colleagues and passengers

9. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• In a less chaotic environment it would be easier for a TSO to
identify a possible threat