Business Innovation Power Point Update, with new slides regarding Ethnographic Research.

1. Raza
Zaman Prof.
Klinkowstein
The Problem With Smart People
http://www.bbc.com/capital/story/20140528-the-problem-with-
smart-people

2. Raza
Zaman
Prof.
Klinkowstein

3. Raza
Zaman Prof.
Klinkowstein
• Assume
they’re
smarter
than
their
peers
(ego)

4. Raza
Zaman Prof.
Klinkowstein
• Everyone has a different thought process, just
because they think they’re right, doesn’t mean
they’re right.

5. Raza
Zaman Prof.
Klinkowstein
• “The smartest guys in the room”, doesn’t
equal success, remember Enron?

6. Raza
Zaman
Prof.
Klinkowstein
• Observe
people,
in
parBcular,
within
Vanderpoel
Hall
(Honors
College)

7. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
TSA
Checkpoint
EvoluBon
• IDEO
implements
Ethnographic
research
to
help
TSA

8. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
TSA
Checkpoint
EvoluBon
• Proper
steps
to
conduct
Ethnographic
Research
(Used
by
IDEO
in
TSA
Case)

9. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
TSA
Checkpoint
EvoluBon
• IDEO
improved
environment
for
TSA
and
passengers,
TSA
trained
in
using
Ethnographic
Research
to
eliminate
threats

10. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnographic
Research-­‐Who
are
the
users?
• What
is
Ethnographic
Research?
(DicBonary
DefiniBon)

11. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnographic
Research-­‐Who
are
the
users?
• OverBme
Ethnographic
Research
has
become
essenBal
in
creaBng
user
friendly
design

12. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnographic
Research-­‐Who
are
the
users?
• Difference
between
Market
and
Ethnographic
research

13. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnography
Goes
Mainstream
• Designers
in
various
industries
have
begun
to
rely
off
of
Ethnographic
Research

14. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnography
Goes
Mainstream
• Becoming
more
common
in
every
type
of
business,
allows
for
more
personal,
intricate
research

15. Raza
Zaman
Prof.
Klinkowstein
Ethnographic
Reading
Summary
Ethnography
Goes
Mainstream
• PosiBve
aspects
of
Ethnographic
Research,
how
it
provokes
unconvenBonal
thinking
which
can
lead
to
beVer
ideas
and
design.