2. DEFINITION
IS A TYPE OF CONSUMER ACTIVISM THAT IS BASED ON THE CONCEPT OF DOLLAR VOITING. IT IS
PRACTISED THROUGH “POSITIVE BULLYING” IN THAT ETHICAL PRODUCTS ARE FAVOURED.
3. PURPOSE
• ITS PURPOSE IS TO REDUCE MASSIVE AND UNNECESSARY CONSUMISM BY CHANGING PEOPLES’
HABITS AND MAKING THEM BUY REALLY NECESSARY THINGS. OTHER PURPOSES IS TO REDUCE
POLLUTION AND TO ADQUIRE SOCIAL EQUILITY.
4. HOW TO BE PART OF THE ETHICAL CONSUMERISM
• BE ECOLOGIST AND AVOID POLLUTION
• BUY THINGS THAT ARE ONLY NECESSARY
• BEFORE BUYING ANYTHING, SEARCH ITS PROCESS OF MANUFACTURING AND ITS ENVIROMENTAL
IMPACT.
• REJECT PLASTIC BAGS IN SUPERMARKETS
• RECYCLE
• AVOID CANS AND PACKAGED PRODUCTS
• USE BIODEGRADABLE PRODUCTS.
• BUY PRODUCTS AT CERTAIN VIRTUAL STORES THAT PROMOTES ETHICAL CONSUMERISM.
5. EFFECTS IN SOCIETY
• MONEY OBTAIN BY THE SOLD PRODUCTS ARE USED FOR HELPING PEOPLE AND THE PLANET.
THEY HELP SOCIAL FOUNDATIONS IN DIFFERENT ÁREAS LIKE
EDUCACIÓN, HEALTH, ENVIROMENT, HUMAN RIGHTS AND DEVELOPMENT.
6. ETHIC CONSUMERISM VIRTUAL STORES IN PERU
• THIS STORE PROFIT ARE USED TO HELP PEOPLE LIKE WOMENS IN PERU. THIS MONEY IS USE TO
HELP WOMENS AND TEENAGERS TO RESUME THEIR STUDIES. THIS HELPS DE COUNTRY IN
GENERAL. IS ALSO USED TO ENVIROMENTAL HELP FOUNDATIONS ALL OVER THE GLOBE AND
ALL OVER PERU.