The document contains 20 questions about various topics including brands, products, current events, and history. It tests the reader's knowledge on subjects like trademarks, payment systems, currencies, and prominent individuals. The questions cover well-known companies, economic indicators, and social media phenomena.

2.  Switch off all your phones.
 20 Questions.
 20 Answers.
 4 Starred questions.
 All questions will be replayed at the end.

3. In the Middle Ages, French merchants carried
their money in a little bag. Within the bag,
one's monetary resources were kept. The
modern English word is derived from the
French word for little bag. The word also
borrows from the Latin word bulga, meaning
a leather bag.
What’s the word ?

4. This chain started its first store in 1984 in a
900 sq. ft. outlet in Los Angeles. How do we
know this leading athleisure brand today?

5. žLevi Strauss leads the apparel industry in trademark
infringement cases, filing nearly 100 lawsuits against
competitors since 2001. Most cases are based on the alleged
imitation of U.S. trademark #1139254 which Levi’s filed for
trademark in 1943. Levi's has successfully sued Guess? and
Ralph Lauren, among other companies.
žDuring World War II, the trademark was deemed by the US
Government to be decorative only, and prohibited from being
made as war shortages meant that materials were rationed
for most industries not producing military goods.
What is the trademark about ?

6. X was conceived and launched by the
National Payments Corporation of India
(NPCI). It was created to fulfill the Reserve
Bank of India’s desire to have a domestic,
open loop, and multilateral system of
payments in India.
What is X?

7. This graph shows the variation of Indian
Rupee with what?

8. Eustace Fernandez worked with disadvantaged
children at Sneha Sadan for about 45 years. He
wanted to draw a character that would be
different and at the same time, someone that
the underprivileged could look up to. He had
only 5 coloured markers and thus came up with
an orange face, blue hair, black for outlines and
green for the headline and a red something.
What did he create?

9. X named their new logo 'Belo' as it marked their
new effort to 'Belong Everywhere'. X inspired
another startup Y, who aimed at providing a
similar service, albeit for more pressing needs.
The name of Y is similar to that of X, but involves
replacing a repeating alphabet, which sound
phonetically similar to their core service.
Give meY.

10. Which major Western apparel brand has
recently launched a Hijab & Naqab collection?

11. X started his career on the shop floor of a steel
plant shovelling limestone and handling the
blast furnace. Now X has become a major
investor in various startups like Snapdeal,
Xiaomi, Bluestone, Urban Ladder, CarDekho
and Grameen Capital to name a few.
ID X.

12. Which particular online portal launched a new
feature in Delhi to let users avail rides on specific
dates in accordance with their number plates?

13. Introduced in 1986, this is an economic
indicator which is a measure of how
overvalued or undervalued a currency is. It is
based on the notion that in the long run,
exchange rates should move towards the rate
that would equalise the prices of an identical
basket of goods and services in any two
countries. It also indicated that Indian Rupee
Most Undervalued Currency In The World and
that China might be manipulating its currency.
Identify this economic indicator.

14. Facebook has launched a new transportation
feature in its standalone messenger app so
that users can book rides in select cities. With
whom has it partnered in this regard?

15. X recently shut down it’s social analytics
platform called Topsy Labs which specialised
in analysing twitter data with a tweet which
gloriously read “We’ve searched our last
tweet.” X had acquired this company for over
$200 million in Dec 2013.
ID X.

16. A major smartphone maker has partnered
with web browser based gaming platform
AirConsole to provide users with exclusive
gaming content. Users can connect their
browsers to their smartphones via a six digit
code after which the browser becomes the
gaming console and the smartphone
becomes the controller.
ID the smartphone maker.

17. Identify this girl who has taken the social media by storm!

18. Which major business event does this depict?

19. Gary Gilmore was a notorious murderer
and committed two gruesome murders. He
was executed by a firing squad on a cold 77’
morning in Utah. His last three words have
made him a legend in the world of business
and branding.
What did his last words lead to?

20. X was named after the French opera, which itself
is the French form of Lakshmi who is renowned
for her beauty. It was started famously in 1952,
because the then PM Jawaharlal Nehru was
concerned that Indian women were spending
precious foreign exchange on beauty products
and personally requested JRD Tata to
manufacture them in India, which resulted in X.
ID X.

21. X is a 138 year old newspaper which is
published in most big Indians cities like
Kolkata, Bengaluru, Hyderabad etc.
Despite its age and popularity, it
only launched its Mumbai edition in
November 2015.
ID X.

22. What common trait was shared byWayne
McLaren, David McLean and Dick Hammer -
all American models & actors who died of
lung cancer?

23. In the Middle Ages, French merchants carried
their money in a little bag. Within the bag,
one's monetary resources were kept. The
modern English word is derived from the
French word for little bag. The word also
borrows from the Latin word bulga, meaning
a leather bag.
What’s the word ?

25. This chain started its first store in 1984 in a
900 sq ft outlet in Los Angeles. How do we
know this leading athleisure brand today?

27. žLevi Strauss leads the apparel industry in trademark
infringement cases, filing nearly 100 lawsuits against
competitors since 2001. Most cases are based on the alleged
imitation of U.S. trademark #1139254 which Levi’s filed for
trademark in 1943. Levi's has successfully sued Guess? and
Ralph Lauren, among other companies.
žDuring World War II, the trademark was deemed by the US
Government to be decorative only, and prohibited from being
made as war shortages meant that materials were rationed
for most industries not producing military goods.
What is the trademark about ?

29. X was conceived and launched by the
National Payments Corporation of India
(NPCI). It was created to fulfill the Reserve
Bank of India’s desire to have a domestic,
open loop, and multilateral system of
payments in India.
What is X?

31. This graph shows the variation of Indian
Rupee with what?

33. Eustace Fernandez worked with disadvantaged
children at Sneha Sadan for about 45 years. He
wanted to draw a character that would be
different and at the same time, someone that
the underprivileged could look up to. He had
only 5 coloured markers and thus came up with
an orange face, blue hair, black for outlines and
green for the headline and a red something.
What did he create?

35. X named their new logo 'Belo' as it marked their
new effort to 'Belong Everywhere'. X inspired
another startup Y, who aimed at providing a
similar service, albeit for more pressing needs.
The name of Y is similar to that of X, but involves
replacing a repeating alphabet, which sound
phonetically similar to their core service.
Give meY.

37. Which major Western apparel brand has
recently launched a Hijab & Naqab collection?

39. X started his career on the shop floor of a steel
plant shovelling limestone and handling the
blast furnace. Now X has become a major
investor in various startups like Snapdeal,
Xiaomi, Bluestone, Urban Ladder, CarDekho
and Grameen Capital to name a few.
ID X.

41. Which particular online portal launched a new
feature in Delhi to let users avail rides on specific
dates in accordance with their number plates?

43. Introduced in 1986, this is an economic
indicator which is a measure of how
overvalued or undervalued a currency is. It is
based on the notion that in the long run,
exchange rates should move towards the rate
that would equalise the prices of an identical
basket of goods and services in any two
countries. It also indicated that Indian Rupee
Most Undervalued Currency In The World and
that China might be manipulating its currency.
Identify this economic indicator.

45. Facebook has launched a new transportation
feature in its standalone messenger app so
that users can book rides in select cities. With
whom has it partnered in this regard?

47. X recently shut down it’s social analytics
platform called Topsy Labs which specialised
in analysing twitter data with a tweet which
gloriously read “We’ve searched our last
tweet.” X had acquired this company for over
$200 million in Dec 2013.
ID X.

49. A major smartphone maker has partnered
with web browser based gaming platform
AirConsole to provide users with exclusive
gaming content. Users can connect their
browsers to their smartphones via a six digit
code after which the browser becomes the
gaming console and the smartphone
becomes the controller.
ID the smartphone maker.

51. Identify this girl who has taken the social media by storm!

53. Which major business event does this depict?

55. Gary Gilmore was a notorious murderer
and committed two gruesome murders. He
was executed by a firing squad on a cold 77’
morning in Utah. His last three words have
made him a legend in the world of business
and branding.
What did his last words lead to?

57. X was named after the French opera, which itself
is the French form of Lakshmi who is renowned
for her beauty. It was started famously in 1952,
because the then PM Jawaharlal Nehru was
concerned that Indian women were spending
precious foreign exchange on beauty products
and personally requested JRD Tata to
manufacture them in India, which resulted in X.
ID X.

59. X is a 138 year old newspaper which is
published in most big Indians cities like
Kolkata, Bengaluru, Hyderabad etc.
Despite its age and popularity, it
only launched its Mumbai edition in
November 2015.
ID X.

61. What common trait was shared byWayne
McLaren, David McLean and Dick Hammer -
all American models & actors who died of
lung cancer?