2011 ACSI Survey Summary
HDF/HDF-EOS Workshop

Riverdale, MD
April 18, 2012
Project Background
Measurement timetable

Finalized questionnaire

August 1, 2011

Data collection via web

September 12, 2011 –
October 18, 2011

Sending invitations spanned the first two weeks.
Sending reminders spanned the last two weeks. The
survey was in the field for a longer time this year for
resending invitations.

Topline results

October 26, 2011

Results briefing

November 29, 2011
Project Background
Those who
answered for
more than one
data center:
Two: 103
Three: 14

Data collection

Respondents

• 3,996 responses were received
• 3,996 responses were used for modeling

Four: 2
Data Center
Description

Original

ASDC–LaRC
ASF SAR DAAC
CDDIS
GES DISC
GHRC
LP DAAC
MODAPS LAADS
NSIDC DAAC
OBPG/Ocean Color
ORNL DAAC/FLUXNET
PO.DAAC-JPL
SEDAC
Total

2350
1371
1302
1551
678
25503
6939
5487
4893
3988
1361
2728
58151

NASA Survey Responses
Emailed a
Cleaned
Survey
Invitation
2350
2349
1370
1364
1275
1271
1544
1533
674
670
25490
25475
6839
6805
5487
5468
4893
4891
3976
3966
1352
1348
2728
2724
57978
57864

Bounce Backs

Responded

Response Rate

135
108
468
357
81
1477
482
619
721
197
103
148
4896

194
172
95
97
69
1849
484
398
200
229
85
124
3996

9%
14%
12%
8%
12%
8%
8%
8%
5%
6%
7%
5%
8%

E-mail addresses from lists associated with some of the data centers were included to reach the large number of users who may
have accessed data via anonymous ftp.
NASA EOSDIS Benchmarks
Strong performance continues …

ACSI (Overall) Q2 2011

76
65

Federal Government (Overall) 2010

NASA EOSDIS - Aggregate 2011

77

News & Information Sites
(Public Sector) 2011

75
30

40

50

60

70

ACSI (Overall) is updated on a quarterly basis, with specific industries/sectors measured annually.
Federal Government (Overall) is updated on an annual basis and data collection is done in Q3.
Quarterly scores are based on a calendar timeframe: Q1- Jan through March; Q2 – April through June;
Q3 – July through Sept.; Q4 – Oct. through Dec.

80
NASA EOSDIS

Customer satisfaction remains steady
N=1016

N=2857

N=2291

2004

2005

2006

2007

75

78

74

(+/-) 0.9

ACSI

N=1263

(+/-) 0.7

79

N=2601

N=3842

N=4390

N=3996

2008

2009

2010

2011

75

77

77

77

77

(+/-) 0.5

(+/-) 0.6

(+/-) 0.5

(+/-) 0.4

(+/-) 0.4

(+/-) 0.4

82

78

80

81

81

81

81

73

73

71

73

74

73

74

74

71

76

72

73

75

75

75

75

Overall satisfaction
How satisfied are you with the
data products and services
provided by [DAAC]?

Expectations
To what extent have data products
and services provided by [DAAC]
fallen short of or exceeded
expectations?

Ideal
How close does [DAAC] come
to the ideal organization?
NASA EOSDIS Model

Product Search/Selection/Documentation most critical
Customer
Support

Product
Documentation

Product
Selection and
Order

86
1.7
76
0.9

87

77
1.1
75

Product Search

0.9

77

Recommend
3.8

Customer
Satisfaction
Index

89
Future Use
3.2

78
Product Quality

0.4
81

Sample Size: 3996

Delivery

0.4
Scores

The performance of each component on a 0 to 100 scale. Component scores are made
up of the weighted average of the corresponding survey questions.

Impacts

The change in target variable that results from a five point change in a component score.
For example, a 5-point gain in Product Search would yield a 0.9-point improvement in Satisfaction.
User background and interests
User background and interests
questions
questions
Have you
Have you
searched,
searched,
ordered,
ordered,
downloaded
downloaded
data?
data?

Search questions
Search questions

2011 EOSDIS Survey Overview
no

Did you look for
Did you look for
or get
or get
documentation
documentation
??
Delivery
Delivery
questions
questions

no

Documentation
Documentation
questions
questions

Did not search
Rate
Rate
search
search

Did not order

Rate
Rate
delivery
delivery

Format
Format
questions
questions

Order questions
Order questions
Rate
Rate
format
format
Rate
Rate
order
order
Usage
Usage
questions
questions
• Blue boxes designate general survey areas
• White boxes indicate rating questions
• Embedded skips are shown with arrows

Have you
Have you
reported
reported
aa
problem?
problem?

Rate problem
Rate problem
resolution
resolution

Rate
Rate
documentation
documentation
Have you
Have you
requested
requested
assistance
assistance
from
from
customer
customer
services?
services?

Did you get
Did you get
help 11sttime?
help st time?
no
ACSI standard
ACSI standard
33questions
questions

Customer
Customer
Service
Service
questions
questions

ACSI outcomes
ACSI outcomes
22questions
questions

Rate customer
Rate customer
service
service

Thank you!
Thank you!

no
User background and interests
User background and interests
questions
questions

2011 EOSDIS Survey Overview

3996
3996

Have you
Have you
searched,
searched,
ordered,
ordered,
downloaded
downloaded
data?
data?

Search questions
Search questions

no

3673
3673
Delivery
Delivery
questions
questions

Did you look for
Did you look for
or get
or get
documentation
documentation
??

Documentation
Documentation
questions
questions

no

2954
2954

Did not search
Rate
Rate
search
search

Did not order

Rate
Rate
delivery
delivery

Format
Format
questions
questions

Order questions
Order questions
Rate
Rate
format
format
Rate
Rate
order
order
Usage
Usage
questions
questions
• Blue boxes designate general survey areas
• White boxes indicate rating questions
• Embedded skips are shown with arrows

Rate problem
Rate problem
resolution
resolution

Rate
Rate
documentation
documentation
Have you
Have you
requested
requested
assistance
assistance
from
from
customer
customer
services?
services?

Have you
Have you
reported
reported
aa
problem?
problem?

Did you get
Did you get
help 11sttime?
help st time?
no
ACSI standard
ACSI standard
33questions
questions

Customer
Customer
Service
Service
questions
questions

ACSI outcomes
ACSI outcomes
22questions
questions

Rate customer
Rate customer
service
service

Thank you!
Thank you!

no
NASA EOSDIS 2008 – 2011

Scores hold steady; no change more than one point
77
77
77
77

Customer Satisfaction
Index

86
86
85
84
81
80
81
81

Customer Support

Delivery

78
77
77
74
77
77
76
77

Product Quality
Product Selection
and Order

76
76
77
75
75
76
75
75

Product Documentation

Product Search
2011
=Significant Difference vs. 2010

2010

2009

2008

(+/-) 0.4

(+/-) 0.9

(+/-)
0.5

(+/-) 0.6

(+/-) 0.5

(+/-) 0.5

(+/-) 0.5
Product Quality

One-point gain from last year
78
77

Product Quality

77
74

78
77

Ease of using the data product
in the delivered format

77
74
2011

=Significant Difference vs. 2010

2010

2009

2008

Impact=0.4
Product Quality

Preferences somewhat in line with what provided
GeoTIFF is most preferred format, while HDF-EOS/HDF is format in which products were provided the most.
Only 8% of products provided in GIS although nearly one-quarter prefer that format.

In 2010, 57%
said products
were provided
in HDF-EOS
and HDF and
42% said they
were their
preferred
method.

Format data products were provided
HDF-EOS/HDF
NetCDF
Binary
ASCII
GeoTIFF
JPEG, GIF, PNG, TIFF
OGC Web services
GIS
KML, KMZ
CEOS
Don´t know
Other format
Number of Respondents

~Multiple responses allowed

53%
13%
9%
17%
41%
15%
1%
8%
5%
2%
4%
2%
3,673

Format preferred~
HDF-EOS/HDF
NetCDF
Binary
ASCII
GeoTIFF
JPEG, GIF, PNG, TIFF
OGC Web services
GIS
KML, KMZ
CEOS
OPeNDAP
Other preferred format
Number of Respondents

40%
20%
12%
24%
53%
18%
4%
23%
13%
2%
2%
3%
3,673
HDF-EOS/HDF Format

Tools used when data was provided in HDF format
Many of the respondents (687) selected ‘Other’ and listed alternate tool names or described custom
approaches. Of these respondents 69 selected 'other‘ exclusively.

Tools used with HDF

Number

%

867
818
493
509
512
506
163
73
123
144
438
109
42
96
303
1961

44%
42%
25%
26%
26%
26%
8%
4%
6%
22%
22%
6%
2%
5%
15%

ENVI
ArcGIS
ERDAS
IDL
MATLAB
MODIS Reprojection Tool
SeaDAS
Geomatica®
Global Mapper
IDRISI
HDFView
HEG
NCL
GrADS
Other (Please specify)
Number of HDF-EOS/HDF respondents

~Multiple responses allowed

2011 EOSDIS Survey Flow Overview CLB
Experience with HDF

Mostly high ratings but some “Ease of Use” problems
HDF Users Experience Ratings
700

Ease of Use

Quality of Product

Usability of Data

600

500

Over 60% of the
respondents rated
all three areas as
8, 9 or 10..

400

t
d
n
p
s
R
f
o
r
e
b
m
u
N

300

200

100

0
1

2

3

4

5

6

7

Ratings (10 = Excellent)

2011 EOSDIS Survey Flow Overview CLB

8

9

10
HDF User Comments

Comments are both positive and negative
• Survey respondents provided ~ 90 comments about their
experience with HDF format, for example pertaining to
– Search method

“I found all of the HDF-4 files I needed easily, and in small sizes too which was a
plus.”

– Order processing

“A mosaicking option for all data sets would be nice”

– Preferences

“Please no more HDF4 with irritating custom extensions”

– What they are not finding

“I need data in ASCII format . . . data from HDF is complicated”

– Looking for documentation

“Format Conversion (HDF to netcdf).”

– Over half were voluntary comments or suggestions

“ . . . size and complexity (HDF-format) of the data files . . . can be ameliorated
with web services . . . “
• Verbatim comments are available for analysis
2011 EOSDIS Survey Flow Overview CLB
Summary

 Satisfaction with NASA EOSDIS has held at
77 for four years. NASA continues to meet
data users needs.
 HDF-EOS/HDF is a well supported format
• Not all users are comfortable or satisfied with
HDF
• Comments received provide insight into users
effective use and/or problems
• Verbatim comments are supplied in separate
word documents.
Comments
Verbatim comments are supplied in separate word documents.
In what format(s) were your data products provided to you? (select any that apply)
•Other (please specify and/or comment)
Did you use software tool(s) to work with the data (e.g., format conversion, analysis,
visualization, etc.?)
•Yes (Please specify which tool or tools you used to work with the data.)
•No, I couldn’t find what I needed (please specify what you were looking for)
•No, I couldn’t understand how to use it (please specify what you were trying to use)
Do you have any additional comments or suggestion about possible improvements to data
products, services, tools, documentation, or the websites that you would like to share? Are
you finding what you need on our websites? (please comment)

2011 ACSI Survey Summary

  • 1.
    2011 ACSI SurveySummary HDF/HDF-EOS Workshop Riverdale, MD April 18, 2012
  • 2.
    Project Background Measurement timetable Finalizedquestionnaire August 1, 2011 Data collection via web September 12, 2011 – October 18, 2011 Sending invitations spanned the first two weeks. Sending reminders spanned the last two weeks. The survey was in the field for a longer time this year for resending invitations. Topline results October 26, 2011 Results briefing November 29, 2011
  • 3.
    Project Background Those who answeredfor more than one data center: Two: 103 Three: 14 Data collection Respondents • 3,996 responses were received • 3,996 responses were used for modeling Four: 2 Data Center Description Original ASDC–LaRC ASF SAR DAAC CDDIS GES DISC GHRC LP DAAC MODAPS LAADS NSIDC DAAC OBPG/Ocean Color ORNL DAAC/FLUXNET PO.DAAC-JPL SEDAC Total 2350 1371 1302 1551 678 25503 6939 5487 4893 3988 1361 2728 58151 NASA Survey Responses Emailed a Cleaned Survey Invitation 2350 2349 1370 1364 1275 1271 1544 1533 674 670 25490 25475 6839 6805 5487 5468 4893 4891 3976 3966 1352 1348 2728 2724 57978 57864 Bounce Backs Responded Response Rate 135 108 468 357 81 1477 482 619 721 197 103 148 4896 194 172 95 97 69 1849 484 398 200 229 85 124 3996 9% 14% 12% 8% 12% 8% 8% 8% 5% 6% 7% 5% 8% E-mail addresses from lists associated with some of the data centers were included to reach the large number of users who may have accessed data via anonymous ftp.
  • 4.
    NASA EOSDIS Benchmarks Strongperformance continues … ACSI (Overall) Q2 2011 76 65 Federal Government (Overall) 2010 NASA EOSDIS - Aggregate 2011 77 News & Information Sites (Public Sector) 2011 75 30 40 50 60 70 ACSI (Overall) is updated on a quarterly basis, with specific industries/sectors measured annually. Federal Government (Overall) is updated on an annual basis and data collection is done in Q3. Quarterly scores are based on a calendar timeframe: Q1- Jan through March; Q2 – April through June; Q3 – July through Sept.; Q4 – Oct. through Dec. 80
  • 5.
    NASA EOSDIS Customer satisfactionremains steady N=1016 N=2857 N=2291 2004 2005 2006 2007 75 78 74 (+/-) 0.9 ACSI N=1263 (+/-) 0.7 79 N=2601 N=3842 N=4390 N=3996 2008 2009 2010 2011 75 77 77 77 77 (+/-) 0.5 (+/-) 0.6 (+/-) 0.5 (+/-) 0.4 (+/-) 0.4 (+/-) 0.4 82 78 80 81 81 81 81 73 73 71 73 74 73 74 74 71 76 72 73 75 75 75 75 Overall satisfaction How satisfied are you with the data products and services provided by [DAAC]? Expectations To what extent have data products and services provided by [DAAC] fallen short of or exceeded expectations? Ideal How close does [DAAC] come to the ideal organization?
  • 6.
    NASA EOSDIS Model ProductSearch/Selection/Documentation most critical Customer Support Product Documentation Product Selection and Order 86 1.7 76 0.9 87 77 1.1 75 Product Search 0.9 77 Recommend 3.8 Customer Satisfaction Index 89 Future Use 3.2 78 Product Quality 0.4 81 Sample Size: 3996 Delivery 0.4 Scores The performance of each component on a 0 to 100 scale. Component scores are made up of the weighted average of the corresponding survey questions. Impacts The change in target variable that results from a five point change in a component score. For example, a 5-point gain in Product Search would yield a 0.9-point improvement in Satisfaction.
  • 7.
    User background andinterests User background and interests questions questions Have you Have you searched, searched, ordered, ordered, downloaded downloaded data? data? Search questions Search questions 2011 EOSDIS Survey Overview no Did you look for Did you look for or get or get documentation documentation ?? Delivery Delivery questions questions no Documentation Documentation questions questions Did not search Rate Rate search search Did not order Rate Rate delivery delivery Format Format questions questions Order questions Order questions Rate Rate format format Rate Rate order order Usage Usage questions questions • Blue boxes designate general survey areas • White boxes indicate rating questions • Embedded skips are shown with arrows Have you Have you reported reported aa problem? problem? Rate problem Rate problem resolution resolution Rate Rate documentation documentation Have you Have you requested requested assistance assistance from from customer customer services? services? Did you get Did you get help 11sttime? help st time? no ACSI standard ACSI standard 33questions questions Customer Customer Service Service questions questions ACSI outcomes ACSI outcomes 22questions questions Rate customer Rate customer service service Thank you! Thank you! no
  • 8.
    User background andinterests User background and interests questions questions 2011 EOSDIS Survey Overview 3996 3996 Have you Have you searched, searched, ordered, ordered, downloaded downloaded data? data? Search questions Search questions no 3673 3673 Delivery Delivery questions questions Did you look for Did you look for or get or get documentation documentation ?? Documentation Documentation questions questions no 2954 2954 Did not search Rate Rate search search Did not order Rate Rate delivery delivery Format Format questions questions Order questions Order questions Rate Rate format format Rate Rate order order Usage Usage questions questions • Blue boxes designate general survey areas • White boxes indicate rating questions • Embedded skips are shown with arrows Rate problem Rate problem resolution resolution Rate Rate documentation documentation Have you Have you requested requested assistance assistance from from customer customer services? services? Have you Have you reported reported aa problem? problem? Did you get Did you get help 11sttime? help st time? no ACSI standard ACSI standard 33questions questions Customer Customer Service Service questions questions ACSI outcomes ACSI outcomes 22questions questions Rate customer Rate customer service service Thank you! Thank you! no
  • 9.
    NASA EOSDIS 2008– 2011 Scores hold steady; no change more than one point 77 77 77 77 Customer Satisfaction Index 86 86 85 84 81 80 81 81 Customer Support Delivery 78 77 77 74 77 77 76 77 Product Quality Product Selection and Order 76 76 77 75 75 76 75 75 Product Documentation Product Search 2011 =Significant Difference vs. 2010 2010 2009 2008 (+/-) 0.4 (+/-) 0.9 (+/-) 0.5 (+/-) 0.6 (+/-) 0.5 (+/-) 0.5 (+/-) 0.5
  • 10.
    Product Quality One-point gainfrom last year 78 77 Product Quality 77 74 78 77 Ease of using the data product in the delivered format 77 74 2011 =Significant Difference vs. 2010 2010 2009 2008 Impact=0.4
  • 11.
    Product Quality Preferences somewhatin line with what provided GeoTIFF is most preferred format, while HDF-EOS/HDF is format in which products were provided the most. Only 8% of products provided in GIS although nearly one-quarter prefer that format. In 2010, 57% said products were provided in HDF-EOS and HDF and 42% said they were their preferred method. Format data products were provided HDF-EOS/HDF NetCDF Binary ASCII GeoTIFF JPEG, GIF, PNG, TIFF OGC Web services GIS KML, KMZ CEOS Don´t know Other format Number of Respondents ~Multiple responses allowed 53% 13% 9% 17% 41% 15% 1% 8% 5% 2% 4% 2% 3,673 Format preferred~ HDF-EOS/HDF NetCDF Binary ASCII GeoTIFF JPEG, GIF, PNG, TIFF OGC Web services GIS KML, KMZ CEOS OPeNDAP Other preferred format Number of Respondents 40% 20% 12% 24% 53% 18% 4% 23% 13% 2% 2% 3% 3,673
  • 12.
    HDF-EOS/HDF Format Tools usedwhen data was provided in HDF format Many of the respondents (687) selected ‘Other’ and listed alternate tool names or described custom approaches. Of these respondents 69 selected 'other‘ exclusively. Tools used with HDF Number % 867 818 493 509 512 506 163 73 123 144 438 109 42 96 303 1961 44% 42% 25% 26% 26% 26% 8% 4% 6% 22% 22% 6% 2% 5% 15% ENVI ArcGIS ERDAS IDL MATLAB MODIS Reprojection Tool SeaDAS Geomatica® Global Mapper IDRISI HDFView HEG NCL GrADS Other (Please specify) Number of HDF-EOS/HDF respondents ~Multiple responses allowed 2011 EOSDIS Survey Flow Overview CLB
  • 13.
    Experience with HDF Mostlyhigh ratings but some “Ease of Use” problems HDF Users Experience Ratings 700 Ease of Use Quality of Product Usability of Data 600 500 Over 60% of the respondents rated all three areas as 8, 9 or 10.. 400 t d n p s R f o r e b m u N 300 200 100 0 1 2 3 4 5 6 7 Ratings (10 = Excellent) 2011 EOSDIS Survey Flow Overview CLB 8 9 10
  • 14.
    HDF User Comments Commentsare both positive and negative • Survey respondents provided ~ 90 comments about their experience with HDF format, for example pertaining to – Search method “I found all of the HDF-4 files I needed easily, and in small sizes too which was a plus.” – Order processing “A mosaicking option for all data sets would be nice” – Preferences “Please no more HDF4 with irritating custom extensions” – What they are not finding “I need data in ASCII format . . . data from HDF is complicated” – Looking for documentation “Format Conversion (HDF to netcdf).” – Over half were voluntary comments or suggestions “ . . . size and complexity (HDF-format) of the data files . . . can be ameliorated with web services . . . “ • Verbatim comments are available for analysis 2011 EOSDIS Survey Flow Overview CLB
  • 15.
    Summary  Satisfaction withNASA EOSDIS has held at 77 for four years. NASA continues to meet data users needs.  HDF-EOS/HDF is a well supported format • Not all users are comfortable or satisfied with HDF • Comments received provide insight into users effective use and/or problems • Verbatim comments are supplied in separate word documents.
  • 16.
    Comments Verbatim comments aresupplied in separate word documents. In what format(s) were your data products provided to you? (select any that apply) •Other (please specify and/or comment) Did you use software tool(s) to work with the data (e.g., format conversion, analysis, visualization, etc.?) •Yes (Please specify which tool or tools you used to work with the data.) •No, I couldn’t find what I needed (please specify what you were looking for) •No, I couldn’t understand how to use it (please specify what you were trying to use) Do you have any additional comments or suggestion about possible improvements to data products, services, tools, documentation, or the websites that you would like to share? Are you finding what you need on our websites? (please comment)

Editor's Notes

  • #7 For each component (light blue rectangle) 3-5 questions is asked. Customer Satisfaction Index is three questions: Satisfaction overall Satisfaction compared to expectations Satisfaction compared to ideal