SlideShare a Scribd company logo
Javier M. Santos
                                        javiermtech@gmail.com
                                                  @jmsantospr
                              pr.linkedin.com/in/javiermsantos
                            www.facebook.com/socialmediamkg


Escritorio Virtual Para Relacionistas Profesionales
Propósito del taller

 Mostrar :
   Herramientas disponibles para publicación, y medición
    de campaña de QR Code y Redes Sociales.
   Herramientas de monitoreo en tiempo real y análisis de
    sentimiento.




               Escritorio Virtual Para Relacionistas Profesionales
Agenda
     Estudios 2012
         SME – Digital and Mobile Behavioral Study
         IAB – Estudio Redes Sociales
         BrandFrog – CEO, Social Media and Leadership Survey

     Herramientas para publicar y medición de campañas
         QR Code
             QRCode Generator
             Bitly (short URL + clicks stats)
             GTA’s Advance QR Code Analytics Platmform


                     Escritorio Virtual Para Relacionistas Profesionales
Agenda
  Herramientas para publicar y medición de campañas
      Facebook, Twitter, Linkedin
          Hootsuite
          SproutSocial
          Socialbakers Builder Pro
          Social Report

  Monitoreo en tiempo real y análisis de sentimiento
      Socialbakers Engagement Analytics
      Radian6
      Socialmetrix
          Demo Negocio
          Demo Campaña Política


                  Escritorio Virtual Para Relacionistas Profesionales
Estudios 2012



Escritorio Virtual Para Relacionistas Profesionales
SME – Digital and Mobile Behavioral Study




           Escritorio Virtual Para Relacionistas Profesionales
IAB – Estudio Redes Sociales




           Escritorio Virtual Para Relacionistas Profesionales
BrandFrog – CEO, Social Media and
       Leadership Survey




       Escritorio Virtual Para Relacionistas Profesionales
Escritorio Virtual Para Relacionistas Profesionales
Estudios 2012
 Las versiones gratutuitas de estos estudios estan
  disponibles en: pr.linkedin.com/in/javiermsantos




               Escritorio Virtual Para Relacionistas Profesionales
Bono: Real-Time Statistics




     Escritorio Virtual Para Relacionistas Profesionales
Herramientas Para Publicar
 y Medición de Campaña




      Escritorio Virtual Para Relacionistas Profesionales
¿Como se escanea un QR Code?
 iPhone/iPad:
 http://www.youtube.com/watch?v=-VliB7EcGWI


 Android:
  http://www.youtube.com/watch?v=tXTBKAKIAwM

 Blackberry:
  http://www.youtube.com/watch?v=cZ9JD5u9Ya8



                 Escritorio Virtual Para Relacionistas Profesionales
Free QR Code Generator
www.the2dcode.com/qr-code-generator




             Escritorio Virtual Para Relacionistas Profesionales
Demo



Escritorio Virtual Para Relacionistas Profesionales
Bitly.com (Shorten URL + Clicks Stats)




           Escritorio Virtual Para Relacionistas Profesionales
Demo



Escritorio Virtual Para Relacionistas Profesionales
GTA Advance QR Code Analytics Campaign




          Escritorio Virtual Para Relacionistas Profesionales
GTA Advance QR Code Analytics Campaign
Depending on the campaign set up, the following
analytics data and visual reports are available:

   R E A L T I M E H O U R LY S C A N S
   SCANS
   GOALS
   TIME ON SITE
   PA G E V I E W S
   UNIQUE SCANS
   TRAFFIC OVERVIEW
   CONTENT OVERVIEW
   MEDIA

The visual reports are generated in real time.

                  Escritorio Virtual Para Relacionistas Profesionales
GTA Advance QR Code Analytics Campaign




V i s u a l Re p o r t S a m p l e




                  Escritorio Virtual Para Relacionistas Profesionales
Herramientas Para Publicar
 y Medición de Campaña




     Escritorio Virtual Para Relacionistas Profesionales
Hootsuite




       Escritorio Virtual Para Relacionistas Profesionales
Hootsuite
 Advantages of using Hootsuite
    Basic analytics for Twitter and Facebook.
    Allows users to add a column for “Sent Tweets”.
    Users can view multiple columns on one screen so need to
     navigate between views.
    Easy to set up columns that search by hashtag, list, handle,
     etc.
    Ability to schedule tweets using a.m. and p.m.
    Followers’ Klout scores are viewable with a couple clicks.
    Ability to manage & post to multiple social media accounts at
     once.
    Mobile App

                 Escritorio Virtual Para Relacionistas Profesionales
Hootsuite
 Disadvantages of using Hootsuite
   Any link you want shortened needs to be added to a
    special field and then the “Shrink” button clicked.
   Handles have to be typed manually once before auto-
    complete is possible.
   Streams update occasionally so those who do not prefer
    bulk updates may find this to be a disadvantage.
   Tweets beyond 140 characters are truncated.
   Hootsuite is mentioned on postings



               Escritorio Virtual Para Relacionistas Profesionales
Hootsuite Demo



 Escritorio Virtual Para Relacionistas Profesionales
SproutSocial




        Escritorio Virtual Para Relacionistas Profesionales
SproutSocial
 Pros
    Easy and beautiful report
    Compare with competitors
    Conversation history
    Search
    Customizable inbox
    Influential users
    Location Manager
    Mobile App


               Escritorio Virtual Para Relacionistas Profesionales
SproutSocial
 Cons
    Certain Features are slow
    No Influencer user search
    No Facebook Search
    SproutSocial in mentioned on posts




               Escritorio Virtual Para Relacionistas Profesionales
SproutSocial Demo



  Escritorio Virtual Para Relacionistas Profesionales
SocialReport




        Escritorio Virtual Para Relacionistas Profesionales
SocialReport
 Features
   Manage all of your customers' analytics in one place.
   Ability to track and own social data on many different levels -
    from membership to engagement to demographics to
    geography, and to campaigns.
   Track and analyze your social accounts and how they impact
    your web presence with Google Analytics integration.
   Setup campaigns, install conversion script and track
    conversions in style. SocialReport provides an ability to tag
    campaigns with dollar value of conversions and cost of
    running it.

                Escritorio Virtual Para Relacionistas Profesionales
SocialReport
 Features
   Track conversations that are taking place within your
    network and beyond. Identify and engage key
    influencers.
   Export and download sharp looking reports.
   Keep track of all your social contacts. SocialReport
    automatically manages your address book, which
    consists of all the people that you've encountered across
    your social networks.
   Setup goals and objectives and let the system track your
    progress towards reaching them.

               Escritorio Virtual Para Relacionistas Profesionales
Socialbakers Builder Pro




        Escritorio Virtual Para Relacionistas Profesionales
Socialbakers Builder Pro
 Features
    Manage multiple Facebook Fan Pages
    Wall postings scheduling
    Managing of media managers team and assign specific
     roles with relevant rights, and manage responses to the
     postings on the wall
    Custom Targering
    Notification Setting




                Escritorio Virtual Para Relacionistas Profesionales
Demo


Escritorio Virtual Para Relacionistas Profesionales
Escritorio Virtual Para Relacionistas Profesionales
Monitoreo en tiempo real
y análisis de sentimiento




   Escritorio Virtual Para Relacionistas Profesionales
Study from Our Social Times




        Escritorio Virtual Para Relacionistas Profesionales
Engagement is a measurement
 of time spent with the brand




     Escritorio Virtual Para Relacionistas Profesionales
Socialbakers Analytics Pro




        Escritorio Virtual Para Relacionistas Profesionales
Socialbakers Analytics Pro
• A tool for tracking, comparing, and improving social
  media performance.
• Compare your Facebook Page against your
  competition, or the industry.




              Escritorio Virtual Para Relacionistas Profesionales
Demo

Escritorio Virtual Para Relacionistas Profesionales
Radian6




          Escritorio Virtual Para Relacionistas Profesionales
Radian6 Demo



Escritorio Virtual Para Relacionistas Profesionales
Escritorio Virtual Para Relacionistas Profesionales
SMXecho Demo



Escritorio Virtual Para Relacionistas Profesionales
Resources
 http://twitaholic.com/top100/followers/bylocation/Puerto
    +Rico/
   http://www.socialbakers.com/facebook-statistics/puerto-
    rico
   http://vidstatsx.com/
   http://hootsuite.com
   https://sproutsocial.com
   http://www.socialreport.com/
   http://www.socialbakers.com/
   http://www.radian6.com/
   http://socialmetrix.com
                 Escritorio Virtual Para Relacionistas Profesionales
Javier M. Santos
       javiermtech@gmail.com
             @jmsantospr
 pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg


 Escritorio Virtual Para Relacionistas Profesionales

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Escritorio Virtual del Relacionista Profesional

  • 1. Javier M. Santos javiermtech@gmail.com @jmsantospr pr.linkedin.com/in/javiermsantos www.facebook.com/socialmediamkg Escritorio Virtual Para Relacionistas Profesionales
  • 2. Propósito del taller  Mostrar :  Herramientas disponibles para publicación, y medición de campaña de QR Code y Redes Sociales.  Herramientas de monitoreo en tiempo real y análisis de sentimiento. Escritorio Virtual Para Relacionistas Profesionales
  • 3. Agenda  Estudios 2012  SME – Digital and Mobile Behavioral Study  IAB – Estudio Redes Sociales  BrandFrog – CEO, Social Media and Leadership Survey   Herramientas para publicar y medición de campañas  QR Code  QRCode Generator  Bitly (short URL + clicks stats)  GTA’s Advance QR Code Analytics Platmform Escritorio Virtual Para Relacionistas Profesionales
  • 4. Agenda  Herramientas para publicar y medición de campañas  Facebook, Twitter, Linkedin  Hootsuite  SproutSocial  Socialbakers Builder Pro  Social Report  Monitoreo en tiempo real y análisis de sentimiento  Socialbakers Engagement Analytics  Radian6  Socialmetrix  Demo Negocio  Demo Campaña Política Escritorio Virtual Para Relacionistas Profesionales
  • 5. Estudios 2012 Escritorio Virtual Para Relacionistas Profesionales
  • 6. SME – Digital and Mobile Behavioral Study Escritorio Virtual Para Relacionistas Profesionales
  • 7. IAB – Estudio Redes Sociales Escritorio Virtual Para Relacionistas Profesionales
  • 8. BrandFrog – CEO, Social Media and Leadership Survey Escritorio Virtual Para Relacionistas Profesionales
  • 9. Escritorio Virtual Para Relacionistas Profesionales
  • 10. Estudios 2012  Las versiones gratutuitas de estos estudios estan disponibles en: pr.linkedin.com/in/javiermsantos Escritorio Virtual Para Relacionistas Profesionales
  • 11. Bono: Real-Time Statistics Escritorio Virtual Para Relacionistas Profesionales
  • 12. Herramientas Para Publicar y Medición de Campaña Escritorio Virtual Para Relacionistas Profesionales
  • 13. ¿Como se escanea un QR Code?  iPhone/iPad:  http://www.youtube.com/watch?v=-VliB7EcGWI  Android: http://www.youtube.com/watch?v=tXTBKAKIAwM  Blackberry: http://www.youtube.com/watch?v=cZ9JD5u9Ya8 Escritorio Virtual Para Relacionistas Profesionales
  • 14. Free QR Code Generator www.the2dcode.com/qr-code-generator Escritorio Virtual Para Relacionistas Profesionales
  • 15. Demo Escritorio Virtual Para Relacionistas Profesionales
  • 16. Bitly.com (Shorten URL + Clicks Stats) Escritorio Virtual Para Relacionistas Profesionales
  • 17. Demo Escritorio Virtual Para Relacionistas Profesionales
  • 18. GTA Advance QR Code Analytics Campaign Escritorio Virtual Para Relacionistas Profesionales
  • 19. GTA Advance QR Code Analytics Campaign Depending on the campaign set up, the following analytics data and visual reports are available:  R E A L T I M E H O U R LY S C A N S  SCANS  GOALS  TIME ON SITE  PA G E V I E W S  UNIQUE SCANS  TRAFFIC OVERVIEW  CONTENT OVERVIEW  MEDIA The visual reports are generated in real time. Escritorio Virtual Para Relacionistas Profesionales
  • 20. GTA Advance QR Code Analytics Campaign V i s u a l Re p o r t S a m p l e Escritorio Virtual Para Relacionistas Profesionales
  • 21. Herramientas Para Publicar y Medición de Campaña Escritorio Virtual Para Relacionistas Profesionales
  • 22. Hootsuite Escritorio Virtual Para Relacionistas Profesionales
  • 23. Hootsuite  Advantages of using Hootsuite  Basic analytics for Twitter and Facebook.  Allows users to add a column for “Sent Tweets”.  Users can view multiple columns on one screen so need to navigate between views.  Easy to set up columns that search by hashtag, list, handle, etc.  Ability to schedule tweets using a.m. and p.m.  Followers’ Klout scores are viewable with a couple clicks.  Ability to manage & post to multiple social media accounts at once.  Mobile App Escritorio Virtual Para Relacionistas Profesionales
  • 24. Hootsuite  Disadvantages of using Hootsuite  Any link you want shortened needs to be added to a special field and then the “Shrink” button clicked.  Handles have to be typed manually once before auto- complete is possible.  Streams update occasionally so those who do not prefer bulk updates may find this to be a disadvantage.  Tweets beyond 140 characters are truncated.  Hootsuite is mentioned on postings Escritorio Virtual Para Relacionistas Profesionales
  • 25. Hootsuite Demo Escritorio Virtual Para Relacionistas Profesionales
  • 26. SproutSocial Escritorio Virtual Para Relacionistas Profesionales
  • 27. SproutSocial  Pros  Easy and beautiful report  Compare with competitors  Conversation history  Search  Customizable inbox  Influential users  Location Manager  Mobile App Escritorio Virtual Para Relacionistas Profesionales
  • 28. SproutSocial  Cons  Certain Features are slow  No Influencer user search  No Facebook Search  SproutSocial in mentioned on posts Escritorio Virtual Para Relacionistas Profesionales
  • 29. SproutSocial Demo Escritorio Virtual Para Relacionistas Profesionales
  • 30. SocialReport Escritorio Virtual Para Relacionistas Profesionales
  • 31. SocialReport  Features  Manage all of your customers' analytics in one place.  Ability to track and own social data on many different levels - from membership to engagement to demographics to geography, and to campaigns.  Track and analyze your social accounts and how they impact your web presence with Google Analytics integration.  Setup campaigns, install conversion script and track conversions in style. SocialReport provides an ability to tag campaigns with dollar value of conversions and cost of running it. Escritorio Virtual Para Relacionistas Profesionales
  • 32. SocialReport  Features  Track conversations that are taking place within your network and beyond. Identify and engage key influencers.  Export and download sharp looking reports.  Keep track of all your social contacts. SocialReport automatically manages your address book, which consists of all the people that you've encountered across your social networks.  Setup goals and objectives and let the system track your progress towards reaching them. Escritorio Virtual Para Relacionistas Profesionales
  • 33. Socialbakers Builder Pro Escritorio Virtual Para Relacionistas Profesionales
  • 34. Socialbakers Builder Pro  Features  Manage multiple Facebook Fan Pages  Wall postings scheduling  Managing of media managers team and assign specific roles with relevant rights, and manage responses to the postings on the wall  Custom Targering  Notification Setting Escritorio Virtual Para Relacionistas Profesionales
  • 35. Demo Escritorio Virtual Para Relacionistas Profesionales
  • 36. Escritorio Virtual Para Relacionistas Profesionales
  • 37. Monitoreo en tiempo real y análisis de sentimiento Escritorio Virtual Para Relacionistas Profesionales
  • 38. Study from Our Social Times Escritorio Virtual Para Relacionistas Profesionales
  • 39. Engagement is a measurement of time spent with the brand Escritorio Virtual Para Relacionistas Profesionales
  • 40. Socialbakers Analytics Pro Escritorio Virtual Para Relacionistas Profesionales
  • 41. Socialbakers Analytics Pro • A tool for tracking, comparing, and improving social media performance. • Compare your Facebook Page against your competition, or the industry. Escritorio Virtual Para Relacionistas Profesionales
  • 42. Demo Escritorio Virtual Para Relacionistas Profesionales
  • 43. Radian6 Escritorio Virtual Para Relacionistas Profesionales
  • 44. Radian6 Demo Escritorio Virtual Para Relacionistas Profesionales
  • 45. Escritorio Virtual Para Relacionistas Profesionales
  • 46. SMXecho Demo Escritorio Virtual Para Relacionistas Profesionales
  • 47. Resources  http://twitaholic.com/top100/followers/bylocation/Puerto +Rico/  http://www.socialbakers.com/facebook-statistics/puerto- rico  http://vidstatsx.com/  http://hootsuite.com  https://sproutsocial.com  http://www.socialreport.com/  http://www.socialbakers.com/  http://www.radian6.com/  http://socialmetrix.com Escritorio Virtual Para Relacionistas Profesionales
  • 48. Javier M. Santos javiermtech@gmail.com @jmsantospr pr.linkedin.com/in/javiermsantos www.facebook.com/socialmediamkg Escritorio Virtual Para Relacionistas Profesionales