Erik Fernholm is an award winning speaker who will discuss how the non-conscious mind makes most decisions and how cognitive neuroscience can help people live authentically according to their values. Fernholm will draw on research from Kahneman, Haidt and Fredricksson to explain how understanding the limitations of conscious thought and the important role of values can help people lead more sustainable and fulfilling lives.

1. The values driven life - easier said than done.
How cognitive neuroscience can assist in living authentically.
Short version:
Erik Fernholm is an award winning key-note speaker and talks about research on topics such as
Happiness Studies, Values and Motivation. Fernholm talk will be on the limitations of the conscious
mind and how the non-conscious mind makes most of our decisions. How do we lead ourselves if we
can't control ourselves? Drawing on the findings from Kahneman, Haidt and Fredricksson a convincing
hypothesis of the important role of values, and how they could lead us to a more sustainable and well
lived lives.

2. Erik Fernholm
Kontakt
info@selfleaders.com
073-6136024
Waterfront Building
Klarabergsviadukten 63
www.selfleaders.com

3. The values driven life - easier said than done.
How cognitive neuroscience can assist in living authentically.

4. WEHN IT CMOESTOTHE CORNECTE ASCPETS OF
OUR LVIES WE OTEFN KONW OUR LMIITS.
WEHN IT COEMSTOTHE LITIMS OF OUR
CNOSCIUOSENSS WE ARE OTEFN OBLOUIVIS OF
OUR LIMTIS.
TO LAED OURVESELS AND SOIECTYTO
HIHEGR LEELVS OF CNOSCIUOSENSS,
A DEPEEPR UDNERSNTADING IS NEDEED.
BEUSCAE NOHINTG IS AS PRAICCTAL AS A GOOD
THOREY.

5. Engagement in work in Sweden.
Källa: State of Global Workforce. (Gallup 2013)
Engaged · Work with passion, create ideas, feel
part of and drive the organization forward.
16 %
Not engaged · Are essentially “checked out”. They
are sleepwalking though their workday, putting time
but not energy or passion into their work.
73 %
Actively disengaged · Aren´t just unhappy at work;
they’re busy acting out their unhappiness. Every day,
these workers undermine what their engaged coworkers
accomplish.
11 %

6. RATIONAL AND LOGICAL.
YOU ARE
YOU
HAVE
AN
ANDWELL-INFORMED
SELF-CONTROLLED.
ACCURATE MEMORY
AND ARE

8. DOOR, GLASS, BOARD, CURTAIN,
BREEZE, HOUSE, OPEN, FRAME,
VIEW, REFLECTION, CLOSE,
SHUTTER,WIND, BROKEN,WALL.

11. DOOR, GLASS, BOARD, CURTAIN,
BREEZE, HOUSE, OPEN, FRAME,
VIEW, REFLECTION, CLOSE,
SHUTTER,WIND, BROKEN,WALL.

12. NOTHING EXISTS IN
AVACUUM.

13. “Julie and Mark are sister and brother. They are traveling together in
France on summer vacation from college. One night they are staying
alone in a cabin near the beach. They decide that it would be interesting
and fun if they tried making love. At the very least, it would be a new
experience for each of them. Julie is already taking birth control pills, but
Mark uses a condom, too, just to be safe. They both enjoy making love,
but decide not to do it again. They keep that night as a special secret,
which makes them feel even closer to each other.”
(The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. Prof. Jonathan Haidt. Ch. The Divided Self p. 21)

15. RATIONAL AND LOGICAL.
YOU ARE
HAVE
AN
ANDWELL-INFORMED
SELF-CONTROLLED.
ACCURATE MEMORY
AND ARE
OR ARE YOU?

16. Limbic
non-verbal
system
Cognitive
verbal
system

17. Rider
• The Stoyteller
• Thinking, lingustic & conscious
• Limited capacity. Miller’s Law: 7 +/-2 bits
• Explicit memory and actions
Elephant
• The experiencer
• Sensatory, in the now & non-conscious
• Enormous capacity
• Implicit memory and actions

18. Erik Fernholm
Kontakt
info@selfleaders.com
073-6136024
Waterfront Building
Klarabergsviadukten 63
www.selfleaders.com