The document discusses developing applications for multiple screens. It provides examples of apps like Evernote, Amazon Kindle, and Angry Birds that have succeeded on multiple platforms. It advises developers to consider building for the web instead of just mobile, and to utilize each device's unique features, background capabilities, permissions, and data synchronization before starting development. The document concludes with promoting Adobe's Flash platform for developing cross-platform applications.

2. SERGE JESPERS
Sr. Developer Evangelist, Adobe
serge@adobe.com
h p://webkitchen.be
@sjespers

3. THINK MULTISCREEN
WHY? EXAMPLES HOW?
Photo credit: J Skilling / Flickr

5. ONE THING I AM SURE OF IS THAT
DEVELOPING SOLELY FOR IOS, WHICH IS
A VERY COMMON THING I SEE OUT
THERE, IS NOT THE RIGHT STRATEGY
FRED WILSON

8. EXAMPLES
Photo credit: J Skilling / Flickr

9. Evernote

10. Amazon Kindle

11. Picplz

12. Angry Birds

13. BEFORE YOU START BUILDING...
Photo credit: Sarcasmo / Flickr

14. Before you start building...
Consider web vs app. en consider it again.
Are you using the device’s speci c features?
Does your app need to run in the background?
Did you set the right permissions?
Is the app’s data synchronized?

15. Before you start building...

16. Before you start building...

17. FLASH PLATFORM FOR MULTISCREEN

20. DEMO

21. THANK YOU
serge@adobe.com
h p://webkitchen.be
@sjespers
Photo credit: Michael and Anna / Flickr All images licensed under Creative Commons License