CEO Charles Clinton introduces the EQUITYMULTIPLE platform and vision, the "crowdfunded" real estate finance space, and touches on our first several live investment opportunities

1. AN INTRODUCTION

2. The JOBS Act was signed into law in 2012 to make it easier for small businesses to
raise capital by easing certain securities regulations. The SEC has been slow to
implement the changes but application is already broader than expected.
ABOUT REAL ESTATE CROWDFUNDING
THE TERM “CROWDFUNDING”
Something of a misnomer when it comes to real estate, as deals are only open to
accredited investors. This is not Kickstarter. We prefer “Real Estate Marketplace Finance.”
DISINTERMEDIATION
Overall a great new paradigm for investors and sponsors, but also carries risk.
LET’S NOT GET CARRIED AWAY
The need for sound diligence and reasonable return projections is crucial.

3. Equity Multiple, Inc. is an online marketplace that facilitates more transparent,
efficient real estate investing and finance through innovative technology and
superior industry leadership.
ABOUT
ACCESS
We empower sophisticated individual and institutional investors by curating investment opportunities
and providing essential tools for evaluating and investing in real estate.
EASE
We offer real estate Sponsors a single solution for raising equity and debt capital, and investors a
single access point to diligence and invest in a variety of deals, and monitor their performance.
EFFICIENCY
Our vision is efficient, technology-driven real estate capital markets.

4. ABOUT
Charles Clinton
CEO
Former real estate lawyer with Simpson,
Thacher & Bartlett, primarily for Blackstone
& KKR. Graduated from Amherst 2005,
Berkeley Law 2011.
Marious Sjulsen
Head of Real Estate
10+ years in real estate private equity,
primarily as VP of east coast acquisitions for
Brickman. Graduated from the University of
Chicago.
Founded in
partnership
with Mission
Capital
FEB2015
Raised $1M in
seed funding, led by
Mission Capital
principals
Platform goes live in
“beta” with first
offering: a value-add
redevelopment in
Bushwick, Brooklyn
AUG2015
Increased flow of new
projects, including a cash-
flowing multi-family
property in Atlanta
OCT2015
MAR2015

5. EQUITYMULTIPLE taps into Mission
Capital’s national network of 18,000+
investors and real estate companies
ABOUT

6. WHY
SURFACE & DISTRIBUTE BETTER INFORMATION
DRIVE ACCESS AND TRANSPARENCY
FACILITATE MORE EFFICIENT AND FULFILLING INVESTING
OUR MISSION

7. BENEFITS TO INVESTORS
ACCESS CURATED COMMERCIAL REAL ESTATE DIRECTLY
Know exactly what you’re investing in and in what amount. All deals are diligenced to
save you time in making investment decisions.
EXPERIENCED AND CONNECTED TEAM
Our team has extensive experience across the real estate industry and our
relationship with Mission Capital provides broad access to sponsors and deals
INVEST ALONGSIDE REAL ESTATE PROFESSIONALS
Our user base includes a broad cross section of the real estate industry, as well as
investors who have not historically had easy access to CRE investing.
BALANCED INFORMATION FOR INFORMED INVESTMENT
We strive to provide both a clear & simple picture of the deal and offer transparent
access to a deeper level of analysis and deal documentation.
ALIGNMENT OF INTERESTS
We only make money when investors do so we’re incentivized to present good
investment opportunities.

8. BENEFITS TO SPONSORS
EXPAND YOUR CAPITAL BASE
Whether your alternatives are friends & family or institutional capital we provide access to
a deep new investor base, on competitive economic and control terms, with fewer points
of friction.
NO ORIGINATION COST
Currently we’re charging no origination fees, we only look to cover our diligence and deal
fees, rather than charge a % commission.
THE FULL CAPITAL STACK
In partnership with Mission Capital, we can provide simultaneous access to both equity
and debt financing.
ATTRACT LOYAL INVESTORS
When your project starts returning capital to investors, you will encourage investor loyalty
and attract new investors.
COMPANY ADVERTISING
Even if you aren’t actively raising capital, you can create a company page and engage with
the EM investor network

9. HOW IT WORKS

10. 1
SOURCE DEALS
Our deals are solicited through the site, through the
team’s industry relationships, and through Mission
Capital’s nationwide network.
2

11. 2
DILIGENCE
31
Our real estate team thoroughly vets each sponsor and deal.
Background Checks and Project Analysis
Market & Neighborhood Evaluation and Sales Comparables
Stress Test Sponsor Modeling Assumptions

12. STRUCTURING AND PREPARATION OF
OFFERING
3 42

13. BROKER DEALER PARTNER REVIEW
We are partnered with a broker dealer, Growth Capital Services, which reviews
each deal and the offering documents before we post them on the platform.
4 53

14. PLEDGE PERIOD
This period gives investors the chance to review the offering without time
pressure. Pledging investors get the first opportunity to finalize their
investment.
5 64

15. 6 75
LIVE INVESTMENT
When you’re ready to invest, you can review and sign investment documents and
provide all necessary info through our secure online checkout process. Funds are
submitted by wire or check and held back from the Sponsor until the minimum target
raise has been met

16. REPORTING ON COMPLETED INVESTMENT
STEP
76
STEP
Asset Monitoring
Reporting
Tax Documentation
NEXT STEPS

17. FEES
SPONSOR
Zero origination fees, just expenses - this helps us find the better deals.
INVESTORS
Our goal is to align our interests with investors:
• Servicing Fee - 0.5%
• Preferred Equity - Spread on Rate
• Equity - 10% of profits
WHY THIS STRUCTURE?
• We only make money when deals perform
• We are incentivized to post good deals & monitor throughout life of deals
• Return projections are shown net of all fees

18. PROJECT UPDATES

19. BROOKLYN REDEVELOPMENT
LEASING PROGRESS
Sponsor has negotiated additional rent with the anchor tenant and has a
signed LOI for some of the remaining space for $50/SF, a substantial increase
against the $38.50/sf that had initially been modeled for the space.
ENVIRONMENTAL REMEDIATION EFFORT COMPLETE
The NY State Department of Environmental Conservation sent a letter
confirming that no additional remediation efforts are required regarding oil
spill contamination.
PROJECTED RETURNS INCREASED
based on the good news, we have increased projected IRR to 15-19%

20. IN THE PIPELINE
ATLANTA MULTI-FAMILY PROJECT
a cash-flowing property in the Atlanta suburbs. Remodeling and adding curb
appeal to bring rents to market value
COMING SOON
reviewing a variety of deals across the country
WE WANT TO SOURCE DEALS THAT FIT YOUR INVESTING STRATEGY
please fill out your Investor Preferences within the platform and/or let us
know directly

21. www.equitymultiple.com @EquityMultiple
QUESTIONS?
charles@equitymultiple.com