The document discusses ongoing gender inequality issues, highlighting the marginalization of women in political life, wage disparities, and low school attendance for girls in South Asia. It aims to raise awareness and motivate action for gender equality through social media platforms and community engagement. The target audience includes individuals aged 20 to 56, focusing on a universal demographic approach to promote respect and equality between genders.

1. EQUALS Are men and women really equals ?

3. Women are still marginalized in political and public life Teenage girls are targeted by 'new generation of domestic abusers' Men get paid higher salaries then women In South Asia, the level of school attendance by girls is only 60% of that of boys FACTS

4. BACKGROUND Gender’s issue create a wide differences Different level between both genders But, we do believe, every human being are…

5. PROBLEM STATEMENT Gender Equality is a sensitive issue Hasn’t had the solution yet

6. OBJECTIVE Reminding, that we are all the same Increase the awareness So for further can motivate some action

7. TARGET Geographical: Universal Demographical: Unisex 20 – 56 years old Universal B – C

8. TACTIC Using youtube, twitter, facebook Create rubber band

9. STRATEGY How to make people realize, that everyone is equals Women should be respected more Men should respect women more

10. MEDIA Youtube Twitter Facebook fan page Blog

13. EVALUATION Monitoring the issue’s progress Monitoring the participants Monitoring the followers