Epstein School Crescerance Case Study

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Phone: 404-913-2737
E-mail: info@crescerance.com
Twitter: @Crescerance
The Crescerance Effect in Action
A case study: The Epstein School
Founded in 1973, The Epstein School is a bilingual, independent Jewish day
school located in Sandy Springs, GA, for children ages 18 months through
eighth grade. The Epstein School is a member of the Solomon Schechter Day
School Association.

“Creating the app is one of the ways in which we have helped increase our parent engagement through social
media and thus showcase our nationally recognized school... This makes it easier for parents, grandparents,
alumni and teachers to readily view, comment and share photos of their children at the school. That helps
drive not only engagement, but also our organic marketing, enrollment and SEO. “
- Coleen Lou, Director of Communication
The Epstein School

Phone: 404-913-2737
Opportunity Areas
As a recognized leader in technology, The Epstein School was looking for new
and creative ways to enhance their communications, marketing, engagement
and fundraising strategies. The communications team additionally sought to
create convenience for parents without overburdening the staff. Noticing the
increasing role that mobile phones play in today’s society, The Epstein School
felt that a mobile solution was the best way to address these needs.
Mitigation Measures
To enhance their marketing, communica-
tions and social media engagement, the
Epstein communications team:
• Engaged in a rebranding process
• Redesigned Epstein’s website
• Shifted their strategic focus toward
engaging constituents through social
media
Intended Outcomes
The communications team sought to
develop a comprehensive, thoughtful and
integrated approach to its marketing plan
to drive engagement, organic marketing,
enrollment and SEO. They had also adjusted
their social media strategy to make it easier
for parents, grandparents, alumni and
teachers to share, view and comment on
photos of their students at Epstein.
Results
Although The Epstein School already had
a solid web presence, the communications
team soon realized that a majority of their
prospective and current stakeholders were
accessing school information on their mo-
bile phones more frequently than they were
on desktops. The team concluded that in
order to be effective, adding a mobile plat-
form to their existing strategy was needed.

Phone: 404-913-2737
Choosing Crescerance
Epstein School Director of Information
Systems Anthony Shields approached
Director of Communication Coleen Lou
about developing an app. Both Shields and
Lou had discussed mobile solutions in the
past, but after reviewing product samples
with Crescerance founder and CEO Alefiya
Bhatia, they decided that the Crescerance
mobile app was definitely the best solution.
Ultimately, The Epstein School chose
Crescerance because of Crescerance’s
ability to create a custom mobile app
solution, branded to The Epstein School,
that would seamlessly enhance their
marketing and communications efforts
without overloading Shields or Lou.
Building a Custom Solution
With input from Coleen, Alefiya recom-
mended a set of features for an app that
best fit The Epstein School’s unique needs
and priorities. With feedback from Epstein,
Crescerance built an app that met their
specifications in roughly 4 weeks. With the
new app, The Epstein School can now:
• Reach current parents by sending daily
push notifications and other reminders
• Respond to and generate new inquiries
by providing admissions and curriculum
information in a mobile-friendly, easy-
to-read format
• Help parents reach teachers directly
with the Staff Directory feature
• Gather parent feedback and suggestions
with the Suggestion Box feature
• Drive more traffic to social media pages
by embedding important links into
images, videos and other app content
• Increase word-of-mouth advertising
with the Click and Share feature and
social media tools
Delivering Outstanding
Results
“The process was fantastic…and
much easier than I had ever antici-
pated. I have been through many
website designs and re-designs and
I understand the time and effort
that these important marketing and
communications projects can take.
However, Crescerance understood
how to deliver outstanding results
with minimal output of time on our
part. They worked with us as part-
ners in the process and understood
where to take reigns. This helped us
to efficiently and successfully deliver
an outstanding product that is being
used by our parents, grandparents,
alumni, faculty and staff alike.”
The Epstein School

Phone: 404-913-2737
Launch and Marketing
Prior to launch, Coleen initiated a public relations campaign to spread the word about the new app. Crescerance helped by:
• Developing a QR code for the school to use on its website and other print collateral linking to the app download page
• Promoting the app on Crescerance’s social media channels, at school events and on parent forums
In the Media:

Phone: 404-913-2737
In the Media:

Phone: 404-913-2737
“The Epstein School’s app is definitely a 21st century marketing and
communications tool. Additionally, The Epstein School is widely recognized
as a leader in technology that is continually seeking creative technological
solutions; the app that we were able to design with Crescerance is a cutting
edge technology tool that helps make our parents’ lives a little easier.”
The Epstein School
Impact
Since the launch of the Epstein App,
Epstein’s communications team observed
the following results:
1. Skyrocketing social media and parental
engagement over the last 18 months
2. Increased enrollment
3. Increased online fundraising
Favorite Features
Duration: November 2012 – July 2013
Total unique app users: 500
Total sessions (times the app has been used): 8,073
App stickiness: 1,850 sessions with 1-3 mins
The Epstein School’s favorite features include:
• Direct links to social media
• Electronic communications to parents
• The Calendar, which allows parents to
search for the school events that interest
them most
Usage Statistics
Unique Users
Sessions

Could a custom mobile app solution benefit your school or school district?
Call Crescerance today for details and to schedule a demonstration.
Phone: 404-913-CRES
www.crescerance.com

Epstein School Crescerance Case Study

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