The European Pricing Platform is a neutral, nonprofit knowledge sharing network for pricing decision makers across industries. It aims to promote pricing expertise and knowledge sharing among pricing professionals in Europe through its online portal, training programs, workshops, and networking opportunities. The platform brings together pricing managers and academics to support strategic pricing practices through best practices exchange and new knowledge on pricing tools and methods.

1. The European Pricing Platform is a knowledge
sharing network for pricing decision makers
Open and neutral/unbiased
Open and neutral/unbiased
Not for profit
Not for profit
Give and take participation
Give and take participation
For all pricing decision makers
For all pricing decision makers

2. Our vision
We believe :
- that in the next decade ‘Pricing’ will become one of the main (shareholders’) value
drivers for organizations.
- that the need for pricing expertise will increase significantly in the coming years.
- that pricing decision makers in European countries will be in search for increased
pricing knowledge and knowledge-sharing.

3. Our mission
The ePP is a knowledge sharing organization, devoted :
- To be the on- and offline knowledge sharing place for European pricing decision
makers and pricing academics.
- To support and promote pricing knowledge development.
- To put pricing on the CEO agenda.
- To be the platform where you can extend your network of pricing professionals,
find and share pricing best practices and build relations.
- To support pricing decision makers with new sources of knowledge and tools in the
complex environment of strategic pricing by means of trainings, interactive workshops,
seminars, pricing literature and publications.

4. Our knowledge sharing
The ePP is a knowledge sharing organization, and delivers through :
- The ePP portal site as an important knowledge base. The ePP’s online library with articles, white
papers, research papers, survey’s and all workshop presentations are available 24 hours a day via the
ePP download center.
- A unique network of Pricing Managers where you can connect with your fellow colleagues
- State-of-the art pricing open and in-company training programs
- Certified Pricing Manager Programs (in-company only)
- Interactive workshops, focusing on practical knowledge sharing
- General PricingFuel Days (= one day cross-industrial forums with B2B & B2C sessions)
- Industry-focused PricingFuel Days
- Endorsement of best global pricing congresses

5. Give & take knowledge sharing
Give Take
Presenting at ePP workshops Best practice sharing
Presenting at ePP PricingFuel Days Pricing know-how, know-what, know-who
Participating in pricing research surveys Peer to peer networking
Sharing best practices Exchange of benchmarks
Sharing networks Resource library (online)
State of the art pricing trainings

6. The ePP community
The ePP platform collaborates with :
- Pricing decision makers (cross-industrial) e.g. : CxO’s, general management, heads of
marketing, product management, sales, finance and pricing management.
- European Academics and Universities
- Pricing experts
- Pricing technology experts
- Pricing research experts

7. Recommendations
The platform seminar was great, thanks again. Hope
to see you soon again.
Pricing as a main topic presented by well prepared
Jan Lochmann – Pricing Manager speakers, each with a well defined approach to the
SabMiller - Russia main subject followed by an open and interactive
exchange of experiences and suggestions. A day well
spent acquiring clear and practical tools to better
your pricing policy.
To spend two days focusing on an item such as Andrea Daubercy
"strategic pricing" was a true eye opener in the Pricing Strategy Executive
sense that it reminded me of the key role that Hyundai Heavy Industries Europe NV - France
pricing decisions (should) play in running your
business successfully.
Eric van der Hammen – Director
Alewijnse Marine Systems - The Netherlands Good to see that other company experience similar
challenges while implementing & transforming to
pricing excellence programs. I received additional
Thanks again for the meetings and the very good valuable triggers to be followed up to make pricing
excellence a success across all management levels
preparation of our in-house workshops.
and cross business lines.
Stefan Baumert – Pricing Group Manager
Francois Rossilion
TUI - Germany
Senior Advisor Distribution
KBC Group – Belgium

8. Contact
Pol Vanaerde Justine Van Acker
President Office Manager
pva@pricingplatform.eu justine.van.acker@pricingplatform.eu
+32/477.327.073 +32/51.32.03.72
Britt Dejager
Izegemsestraat 7 A3/4 - 8860 Lendelede - Belgium
Project Manager Tel: +32/51.32.03.72 - Fax: +32/51.32.03.73
britt.dejager@pricingplatform.eu www.pricingplatform.eu
+32/473.717.669

9. Everyone wants results and inspiration.
Contact us, we help.
The on-and offline
knowledge sharing place
for pricing decision makers
www.pricingplatform.eu
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