Jesse Setaro, Will Botoulas and Jack Vear aim to explore the changing shape of Melbourne's Lygon Street.

1. MULTIMEDIAJOURNALISMEPISODEPITCH-
Jesse Setaro, William Botoulas, Jack Vear

2. ITALIAN IMMIGRATION - BACKGROUND
• From 1949-1959, approximately
200,000 Italian immigrants arrived
on Australian shores after World
War II.
• The population of Italian born
immigrants peaked at around
288,300 in 1971.
• This influx of Italian migrants
throughout the 1950s eventually led
to the development and expansion
of “Little Italy’s” in major cities.
• In Melbourne, Lygon Street became
the central hub for all things Italian.

3. MIGRATION TO LYGON STREET
• The Lygon Street precinct
was home to almost fifty
Italian-owned shops by 1960.
• Among these were Melbourne
café icons such as Brunetti,
Café Notturno and Café
Cavallino – all established as
social hubs for Italians living
in Melbourne.
• The close proximity of
Melbourne University also
helped the strip gain wider
popularity with the Melbourne
community.

4. LYGON STREET - TODAY
• While Lygon Street remains
Italian at heart, there has been a
more notable multicultural shift in
the area.
• In 1971, the Italian-born
population of Lygon Street was
28.5%. Today, this percentage is
just 4%.
• The precinct has become more
culturally diverse – today, 52% of
residents are born overseas,
most of which are of an Asian
background.

5. THE CHANGING FACE OF LYGON ST
• As the residents of Carlton
continue to diversify, so too do
the businesses which inhabit
Lygon Street.
• Over the past two decades, the
strip has seen a rise in
restaurants offering alternate
cuisine’s of the world.
• It’s this changing face of Lygon
that will become the focal point
for our episode.

6. OUR EPISODE
• Will begin with an insight into
Lygon Street – background
info, facts etc.
• We aim to interview a long-
term business owner on the
strip, and get his/her thoughts
on the street and its change
• The interview will be cut apart
as the episode progresses – as
the story develops, we’ll splice
in pieces of the interview to
support our piece.

7. THINGS TO AVOID
• Racism – we need to provide a fair insight into the
development of the street.
• Repetition – finding interesting and good material on the
subject, ensuring we don’t repeat ourselves.
• Bad Audio/Visual – filming on the street could be noisy,
need to make sure we get good quality footage
• Bad/Inappropriate interviewees – since the interviewee is
at the heart of our story, he/she should be a good one.

8. MULTIMEDIA ELEMENTS
• We aim to incorporate constant blog posts and social media
updates promoting the episode – we can include pictures taken
during the shooting of the piece, as well as audio snippets from
conversations, or even posting the full conversation online for our
audience afterwards.
• Not only would we have the wordpress blog, but we could use
Facebook, Twitter, Instagram or even Myspace to provide
information.
• For our data, we could potentially utilize creative graphs to provide
engaging and more accessible understanding of the information.

9. DEMOGRAPHIC TARGET
• Our demographic for the piece is quite wide – since Lygon
Street is not as inherently Italian as it was before, we
believe the episode is relevant to all Melbournians.
• We’d mainly focus on promoting the episode online –
what few Australian-Italian forums that exist would be
posted on with a link to the piece, and we would heavily
promote it on social media.
• There’s many pages on Facebook about Italians in
Australia, so that could be a key target – finding active
internet users who have a clear interest and link to the
topic.

10. ROLES OF GROUP MEMBERS
• All members will contribute to the filming and editorial
components of the episode.
• Promotion of the episode will be equally distributed
amongst the three group members.
• Interview preparation will involve brainstorming and
preparation of relevant and high-quality questions.
• Final editing of audio and visual components will also be
done by all three members of the group.