Jesse Setaro, Will Botoulas and Jack Vear explore the changing face of Melbourne's iconic Lygon Street.

1. MULTIMEDIAJOURNALISM – EPISODE PITCH
LITTLEITALY:THE CHANGING FACE OF MELBOURNE'SLYGON STREET
Jesse Setaro, Will Botoulas, Jack Vear

2. EPISODE OUTLINE
• The episode is designed to highlight the changing face of
Melbourne’s iconic Lygon Street precinct.
• The episode will include an interview with Café Notturno
owner Maurizio Calamone and potentially with the
founding members of Mondo Music.
• The episode will also examine the history of Lygon Street,
the demographic of the area and the progression of the
site from 1950 onwards.
• The influence of Italian immigrants on the renowned
social hub will also be emphasized.

3. ITALIAN IMMIGRATION – A BACKROUND
• From 1949-1959,
approximately 200,000 Italian
immigrants arrived on
Australian shores after World
War II.
• The population of Italian
immigrants peaked at around
288,300 in 1971.
• The influx of Italian migrants
throughout the 1950s
eventually led to the expansion
of ‘Little Italy’s’ in major
Australian cities.
• In Melbourne, Lygon Street
became the central hub for all
things Italian.

4. PROGRESSION OF LYGON ST.
• The Lygon Street precinct was home to almost fifty Italian
owned shops by 1960.
• Among these were Melbourne café icons including Café
Notturno, Brunetti and Café Cavallino.
• The close proximity of Melbourne University and to the
suburbs of Fitzroy and Collingwood also ensured the strip
gained wider popularity amongst the Melbourne community.

5. CHANGING DEMOGRAPHICS
• While Lygon Street
remains Italian at heart, the
precinct has become more
culturally diverse.
• In 1971, the Italian born
population of Lygon Street
was 28.5%. Today, the
percentage is just 4%.
• 52% of residents are born
overseas, with most from
Asian nations.

6. THE CHANGING FACE OF LYGON ST.
• As the residents of Lygon Street continue to diversify,
so too do the businesses which inhabit the precinct.
• Over the past two decades, the strip has seen a rise in
restaurants offering alternative cuisine’s of the world.
• It’s this changing face of Lygon that will form the basis
of our episode.

7. PLANNING THE EPISODE
• The episode will begin with an insight into Lygon Street
with narration, including background information,
demographic statistics, and facts regarding the gradual
change in Lygon history.
• We will interview Maurizio Calamone of Café Notturno
and members of Mondo Music if deemed necessary.
• The episode will be cut as the interview progresses. As
the story develops, we will endeavor to incorporate
snippets of the interview to support the findings and visual
components.
• The visuals will be vital to the overall presentation and
subsequent success of the episode.

8. WHAT TO AVOID
• Racism: We will attempt to provide an unbiased and
unprejudiced insight into the street’s development.
• Repetition: We will endeavor to provide relevant and
informative information regarding the issue, with an
emphasis on avoiding repetition.
• Inappropriate audio & visuals: We will strive to capture the
best possible audio and visuals, as these components are
vital to the success of the episode.
• Irrelevant interviews: We will edit where necessary, and
ensure the interviewee is able to accurately depict and
analyze the changing face of Lygon Street.

9. MULTIMEDIA ELEMENTS
• We aim to incorporate constant blog posts and social
media updates promoting the episode. We will release
pictures from the shoot, as well as audio snippets from
any interviews. We may also post the full and un-edited
interview for the audience if deemed appropriate.
• To promote the episode and provide information regarding
the piece, we will take advantage of social media such as
Facebook, Twitter and Instagram. We also have plans to
promote the piece with ‘flyers’ placed at various locations
throughout the university.
• In relation to data, we plan on using graphs to provide
engaging and more accessible understandings of the
information.

10. DEMOGRAPHIC TARGET
• Since Lygon Street is not as inherently Italian as previous
years, we believe the episode is relevant not only to the
Italian population of Melbourne, but also the wider
community.
• Our focus is to promote the episode through online
forums and as previously mentioned, via social media i.e.
https://www.facebook.com/melbourneitalians
• We may also promote the episode through community
groups such as Italian church societies, thereby ensuring
the episode can be accessed by a wide variety of
audiences.

11. ROLES OF GROUP MEMBERS
• All members will contribute to the filming process and
editorial components of the episode.
• Promotion of the episode will be equally distributed
amongst the three group members.
• Interview preparation will involve brainstorming and
preparation of relevant and high-quality questions.
• Final editing of audio and visual components will also be
completed by all three members of the group.

12. NOTE:
• Please ensure you have viewed the YouTube video
accessible via:
• http://www.youtube.com/watch?v=1kGoikVxFxA
END OF EPISODE PITCH