Webinar Recap: Social Justice Trends in New Media: How New Civil Rights Movements Take Shape cont...
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The document suggests that while social media and new communication technologies may make mass communication easier, King's work during the Civil Rights Movement in Birmingham would not have been as effective if he had relied primarily on social media rather than personal, real-world connections. It contrasts "strong ties" like those used in traditional civil rights organizing with "loose ties" common in new media organizing, implying the former were more impactful for King's high-risk work. The document then transitions to discussing how social movements begin by sharing untold stories.
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Webinar Recap: Social Justice Trends in New Media: How New Civil Rights Movements Take Shape cont...
- 2. “Enthusiasts for social media would no doubt have us believe that King’s task in Birmingham would have been made infinitely easier had he been able to communicate with his followers through Facebook, and contented himself with tweets from a Birmingham jail. ”
- 3. Strong Ties • Personal “real-world” • Maintaining few connections • High risks • Traditional Civil Rights Organizing Loose Ties • Impersonal/ virtual • Maintaining many connections • Low risk • New Media Organizing
- 4. Movements begin with the telling of untold stories…
- 9. Kensington High School Graduate, Parent Tasha Palacio
- 12. Q&A Sharon Rice, Director of Community Relations of Generocity.org sharon@generocity.org @SharonNRice, @phillyEPIP, @Generocity Bryan Mercer, Co-Executive Director of Media Mobilizing Project bryan@mediamobilizing.org @mediamobilizing
Editor's Notes
- Great to be a part of this discussion. Thanks Sharon for thinking to have me. It’s a topic really important to me While a college freshman I signed up for facebook, getting on the service before there were 100,000 users. Boldest political act was when a friend of mine who studied theology convinced me to participate in a hunger strike for 7 days to protest my university’s role in gentrification. And the night Darren Wilson was not indicted for the murder of Michael Brown I joined a march I heard about on facebook because all I could think about was the world my then 4 month old son was growing up in Tell these stories to share a bit about myself, but also think they reflect some of the questions we are discussing here
- Jumping off new media debate from Sharon Malcolm Gladwell, author known for his work the tipping point, wrote the following article in 2010, on the heels of the first quote Twitter Revolutions, Moldova and Iran He argues that one thing glossed over in the excitement about new and social media is that social movements are social - requires different levels of engagement http://www.newyorker.com/magazine/2010/10/04/small-change-3
- – strong ties and loose ties >> You get the lunch counter sit-ins of 1960s not with a finely crafted 140 character message, but strong social ties >> participants were asking their college dorm mates and that social bond let people take risks >> And what social media can facilitate really well are loose tie, and many people participating in an act that are low risks
- To get into MMP’s work, with these ideas in mind, we believe that movements begin with the telling of untold stories. Stories, media are transformative And can help spark movements – also, not where movements end
- Our work is about marrying movements and media A great moment of that is our annual community building dinner
- Screen a montage video It marks the year for people, and reflects back, for folks who work on important struggles – immigration, healthcare, housing, racial justice, jobs with living wages Allows them to connect with each other, when there work is often isolated.
- Another example, UnderAttack Launched in 2013. Responding to crisis in the public sector, not unique to philly. — we traditionally produce short videos. In this moment wanted to be able to respond quickly to a range of actions. --- used social media to respond to an overarching moment — articulating the discontent that is out there
- Created two facebook groups… — simple, participatory — relationship building — reaching new rings of people, different online spaces have different audiences
- We made an open ask for people to share stories Tasha – who saw what we are doing, and shared this story about her teacher. She also started this series of people sharing what they want for their children
- Accessibility and starts to break down digital divides Trainings in some of these practices
- In a formal sense, that project is over – bunch of things of ongoing without our intervention – education facebook group hub of activists coordinating Produced a piece on schools that still used in classrooms to explain the philadelphia situation It’s okay for things to change, transition Experiment, and bring the lessons into the next project Work at the scale that works for you Parent story project