3. •
•
•
•
•

5. •
•
•

7. Problems faced
•
•
•
•
•
Electric devices become cheaper
Age is old now
Technology improvement
Workers
No one continue his role

8. Electric devices become cheaper
• No one wants repair, people buy new one
• Minor earn
Electronics Industry Market Research and
Knowledge Network, January 7, 2014

9. Old
• Age become old, more health problem
• Electric devices outdated (old version)

10. Technology improvement
• Need to update & learn new electrical
knowledge

11. Workers
• Trained workers run
• Manage them

12. No one continue his role
• Non of his children continue his role

13. STRATEGIES
Problems?
TO
SOLVE

14. The Owner
-72 years old
-Eyesight problem
-Quality over Quantities principle

15. 1. Transform the Business
• 3 ways of doing it:
Hiring more
professionals
Education
Institution
Tourism Spot

16. Hiring more professionals
expertise
manpower
High Productivity &
Efficiency

18. Education Institution
•
•
•
•
•
Become an education institution
Classes
Talk and Workshops
Interested teens to Housewives
Improve family bonds

19. Tourism Spot

20. http://www.voanews.com/
, is an America News
website which provide the
latest news from the US
and around the world
•Has the impact on the
global perspective
•New opportunity tourism
•Traditional way of repairing
•His Achievements
•Old-fashioned TV & Radios

21. Tourism Spot
Examples of vintage
shops in Penang

22. 2. Marketing
“ The heart of your business
success lies in its marketing”
•www.chron.com
•Kristie Lorette

23. Marketing
is the management process
through
which goods and services
move from concept
to the customer

24. Traditional
Modern
Sick of buying new television again?
Don’t Know where to repair?
Come to Jit Sheng Electronics! Over 50
years of experience and
Quality over Quantities!

25. RATTAN FURNITURE MAKER
Penang

26. Wang Wei Ming, Chinese, 68 ears old

27. HAP SENG ROTTAN
Location : Lebuh Armenium
Type of Business : Rottan & Bamboo Furniture Maker
Operations Hours : 8.00am - 5.00pm, weekdays
History : 3rd Generation and since 1920s

29. WHAT SERVICE?
•
Fix rattan seat / rattan made furniture
•
Self-made rattan & bamboo furniture
•
Sell rattan & bamboo furniture
•
Focus on big furniture like chair and table

31. ABOUT OWNER
Wang Wei Ming, 3rd generation
•
Started on furniture making since young
•
Was the first few bamboo & rattan furniture shop
•

32. UP & DOWN
1980s, Maximum 20 workers
•
1990s, China made furniture started occupy market
•
1990s late, Plastic made furniture introduced
•
2000s, market full of factory made furniture, other shop
transform into furniture retail shops
•
Now, left only him and his wife running the business
•

33. FUN FACTS
•
Most of the product sell to tourist
Rich people like to design their own furniture and ask
them to make it
•
•
Is more like a traditional handmade gift than a furniture
•
Never need to do advertisement
•
Male youngster surprisingly the main customer

35. Issues

36. Competition

Mainly from China

Have been its strength in the global economy

China is the giant producer and manufacturer of bamboo
products

Well-known – monopolize the bamboo industry

Neglected

More number of people involved in this industry in China

37. Efficiency

Low production speed as compared to the mechanized massproduced furniture

Most do not appreciate the sacrifices needed to produce perfection

Much like everything else in the modern lifestyle –
food, transport, internet

Preferred speed and convenient

Lack of human resources

Old age – lower efficiency

38. Resource


Cost increased – harder to get resource – less people
harvesting bamboo
Bad quality – poor environment affects growth of
bamboo

Generally has a low natural durability

Highly susceptible to attack by wood-boring beetles
when untreated

39. Resource

Not favourable when there are more durable material
available – timber and metal

Variation in wall thickness present difficulties in
standardization of material

When aesthetic qualites is ignored, there is no need to
use bamboo products

40. Globalization

Slowly facing extinction – eliminated

Emergence of better alternative

Treat as a piece of traditional art – rather than a furniture

Youth doesn’t see the value of these traditional products

No demand


Need constant proper maintenance – undesirable
characteristic – busy lifestyle – nobody wants to spend
time on these maintenance
Sophisticated skills required – difficult – not many people
willing to learn and make a living out of it

41. Globalization

Need constant proper maintenance – undesirable
characteristic – busy lifestyle – nobody wants to
spend time on these maintenance

Sophisticated skills required – difficult – not many
people willing to learn and make a living out of it

43. Strategies
Create better quality furniture
With better looking design
-
to attract people to buy it,
which will bring in new costumer
and will be accepted in today’s market.

47. speed of producing
one handmade
furniture is slow
feel old and no one
take up his role
Wang Wei Ming, Chinese, 68 ears old

48. Strategies
Give free classes or internship
-
to people who wants to learn the art of making furniture
With giving out internship,
- you can bring it people to work
-
for you to create new furniture
At the same you can find someone younger
-
with new ideas to help run the business

49. Strategies
Find better quality bamboo
Or find a cheaper product
-
-
such as metal and create something using metal and
bamboo
to reduce the cost of production