1. Germersheim, 21. Oktober 2010 The senior citizens and the residential world: A growing consumer market Club of the Economic Sponsors German - French panel discussion 21st of October, 2010

3. How can one adequately promote his products?

4. What is the right strategy to develop products for the senior citizens? How can one become successful in the senior citizens' market?

6. The growing group is "60plus"Source: Statistisches Bundesamt; Prognosen: Deutsches Institut für Wirtschaftsforschung

7. Germersheim, 21. Oktober 2010 Consumption expenses until 2035 The consumption expenses of the generation "50plus" will increase by 11.5 % in the total expenditures till 2035. Source: Studie "Wirtschaftsmotor Alter", Bundesministerium für Familie, Senioren, Frauen und Jugend, Juli 2007

8. Germersheim, 21. Oktober 2010 Consumption shares of the total expenditures for household appliances and furniture (in percent) 53,8 % 65 % years years years years over Also in the furniture segment the portion of the buyers "50plus" will rise. Source: Studie "Wirtschaftsmotor Alter", Bundesministerium für Familie, Senioren, Frauen und Jugend, Juli 2007

11. as old as I am

12. a little bit younger

13. much youngerin average years …

14. Germersheim, 21. Oktober 2010 Consumer types Source: "Wirtschaftsfaktor Alter", Bundesministerium für Wirtschaft und Technologie, Bundesministerium für Familie, Senioren, Frauen und Jugend, Faktenblatt, April 2010

16. high environmental compatibility requirement (Blue Angels, FSC or PEFC)

17. modern, but classical design

18. bright decoration colours

19. furniture which meet the personal needs

20. comfortable operating functions, but no technical flourishes

22. However, in general the following statements can be made:

25. Double bed - movable

26. Extensive lighting

27. Electrically adjustable slatted frames

29. Cushioning for sliding doors

30. Stable handle bars made of metal or wood

31. Lighting of the cupboard from the inside and outside

32. Bright inside decoration

33. Functional push boxes

35. Push and Pull closing – without handle