Entrepreneurship and the military

Prepared for MINDEF.
As of May 2012.

WHAT CAN
THE MILITARY
LEARN FROM
ENTREPRENEURSHIP?

This is a
sales force

www.futurebooks.com.sg

This is a salesforce
entering a new
market


This is a PR
campaign


This is a mass
email campaign


This is a
targeted email
campaign


This is guerilla
marketing


This is a company
takeover


This i b i
Thi is business
borrowing from
military


BOARD WAR
ROOM


YOU
CAN
DO IT

50 PER
CENT OF
S
START-UPS
U S
FAILQU
QUIT

MILITARY HAS
ENTREPRENEURIAL QUALITIES


MILITARY HAVE
ATTRIBUTES

Single-minded focus

Resourcefulness


XBOX GAMES

http://www.academiccolab.org/resources/documents/Game-
Like%20Learning.rev.pdf


MY TRUCK


SUCCESS
IS HARD


SOME SOLDIERS
GO HOME


I’m an engineer


Any time is a good
time to start a
company


“MOVE
FORWARD”
GEORGE PATTON


“DELAY IS
DELAY
KILLING
US
US”
PRESIDENT LINCOLN


“SCREW IT.
IT
LET’S DO IT”
SIR RICHARD BRANSON


OVER ANALYSIS

Delay is killing
us


LEARN FASTER THAN
COMPETITORS

A result, positive or
negative, is positive


WHICH DO
YOU PREFER?

Perfect plan, executed
in 6 months?

A half plan,
executed now?


ACTION VS
CONTEMPLATION


PERFECTION VS
EXCELLENCE


RATE OF
CHANGE

 7 years







 5 years



3 years


Globalisation has
f
flatten barriers to
entry


ABUNDANCE
OF CAPITAL


CLOUD GROWTH
SINGAPORE 2011

IBM invest $38 million
in a new Cloud
Computing Data Centre
C ti D t C t
in Singapore

Dell opens cloud
solution center in
Singapore
Si

http://www.cloudtweaks.com/2011/03/ibm-invests-38-million-in-singapore-data-center-to-address-asia-pacific-cloud-computing-needs/


SINGAPORE FUNDED
COMPANIES

Funded by Neo
Tenylabs

Funded by
JFDI.Asia
JFDI A i


SINGAPORE IS INVESTING
IN ENTREPRENEURS

Entrepreneurial
history is being
made
d


ABOUT US

@futureb00ks


WHAT IS
ENTREPRENEURSHIP?


ROBERT DYER STARTED
RUCKPACK


WHAT WE CAN LEARN
FROM US OFFICERS

45% more likely to start a business

Own 2 4 million businesses
2.4

Download

Generate $1.2 trillion in receipts


POPULAR LIFESTYLE
BUSINESSES FOR VETS

Off-road tours Extreme adventure
tours
Firearms training
g
Self-defense training
Disaster planning +
preparation Survival training
Special event security Security consultant

http://www.entrepreneur.com/slideshow/217522#1


SOURCES OF
CAPITAL

Cash
C h

Boot strap


BOOT STRAPPED

Bootstrap and earn
your stripes


CASH
INJECTION

Loans

Non-equity grants

Equity investment


HYPOTHETICAL
CASH TIMELINE

Bootstrap Early-stage funding Series A funding

0 12 18 24 MONTHS


NO ONE WILL GIVE
US A CHANCE

Pain point

Value proposition

Revenue model

http://futurebooks.com.sg/blog/writing-business-plans-that-speak-to-investors/2308


SOLVE SIGNIFICANT
PAIN POINTS

Create pain killers,
not vitamins


ASSUMPTION IS
THE MOTHER OF
ALL @&!# UPS

BUY A
START-UP

Funded by
JFDI.Asia


BUY A
START-UP

Incubated by
Ruvento


BUY A
START-UP

Incubated by
Ideas.Inc


PURCHASE A BUSINESS
WITH REVENUE


LEADERSHIP
STYLE A


LEADERSHIP
STYLE B


EARNING LOYALTY
OF THE TEAM


I’m there


HOW TO RECRUIT FOR
THE EXTENDED FAMILY

You won’t find them
on Jobs DB


The problem is too
much data


GOOGLE
ANALYTICS


FLURRY
ANALYTICS


WHO IS THINKING ABOUT ATS
CATEGORY RIGHT NOW?

Google trends reveals
Analytical Thinking
Skills is not a trending
key phrase globally.


DIGITAL DIET

Industry analysis Independent Wiki industry
research reports
h t background
b k d

Gather

IPO prospectus Annual reports of Wiki key
key competitors competitors

Listen News wires like IPOs via mobile
Bloomberg application

Follow Create LinkedIn Track influencers on
discussions Twitter


CRITICAL ANATYICAL
QUESTIONS

Do we want to be in this industry?
What part of the value chain do we want to
p
occupy?
What strategy do we need to penetrate the
market?

http://futurebooks.com.sg/blog/starting-a-new-company-start-with-industry-
analysis-part-1/1711


DO WE WANT TO BE
IN THIS INDUSTRY


FINANCIAL ANALYTICS
TRAINING

Talk to the LOK.
+65 6296 7818
Alan.Lok@SabioGlobal.com


ARE WE
DISRUPTIVE?


SUSTAINABLE INNOVATION VS
DISRUPTIVE INNOVATION

Class-centric Student-centric
education education

Sustainable Disruptive









Innovation innovation

Make incremental
k i l Follow company Make enormous Break company
improvements trajectory improvements trajectory

Lower risk Higher risk


CHARACTERISTICS OF
DISRUPTIVE INNOVATION

Cheaper than the existing product or
service being disrupted;
Possesses attributes that appeal to a new
type of customer (a non-customer);
Increases industry profits in the short term.


X-47B

This is disruptive


ULTIMAX 100

This is innovation


AFFECTS OF DISRUPTIVE
INNOVATION

Max industry
sales
Sales volume

Existing market
v

Existing markets Disruptive market
substitute for
disruptive solution Total industry


WHAT TO LOOK FOR
IN A START-UP

Laser-focused

Cost-leader / disruptive

Strategic investor


STAY IN
TOUCH

Email us at
inquiry@futurebooks.com.sg or
visit www.futurebooks.com.sg

@futureb00ks


http://venturebeat.com/2012/04/21/going-all-in-how-to-run-a-company-on-21-apps-in-the-
cloud//

http://www.entrepreneur.com/article/219846

http://www.entrepreneur.com/article/222649

http://www.asymco.com/2012/01/30/you-cannot-buy-innovation/
h // /2012/01/30/ b i i /

CREDITS
http://www.sba.gov/sites/default/files/files/rs384.pdf

http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1

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