This document outlines the business plan for Unique Enterprise, a startup condom manufacturing business. It identifies condom manufacturing as a viable business idea using SWOT analysis. The business structure is a general partnership with nine principals who contributed equally. The plan includes an executive summary, details on products/markets, financial considerations, objectives/mission. It aims to become the top selling condom brand in Ghana and achieve 60% profit margins. Appendices include sales forecasts and work experience of some partners.

1. BUDU BRIGHT
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2. A VIABLE BUSINESS IDEA
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3. TABLE OF CONTENT
 GENERAL INTRODUCTION …………………….4-5
 A VIABLE BUSINESS IDEA …………………..6-8
 THE SHAREHOLDER’S SRUCTURE ………….9-11
 THE BUSINESS PLAN …………………………….12-16
 THE OUTLINE OF THE BUSINESS ………….17-18
 EXECUTIVE SUMMARY ……………………19-21
 THE BODY OF THE BUSINESS …………..22-29
 APPENDIX ……………………………………..30-31
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4. GENERAL INTRODUCTION
An entrepreneur is someone who owns all the factors of
production and risks his money to start a business with
the aim of making profit.
Before one can setup an enterprise, a viable idea must be
identified with the help of a business analysis tool.
Therefore, “Unique Enterprise” used the SWOT analysis
tool and has been able to identify that “Condom
Manufacturing” is the most viable idea.
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5. Cont’d
The structure of the business is “partnership” which is
made up of nine (9) principals who contributed equally
for the set up.
Finally, there is a documented preliminary plan for the
business which includes; the business outline, executive
summary, the body of the business and appendix.
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6. A VIABLE BUSINESS IDEA
A business idea is a concept that can be used for
financial gain that is usually centered on a product or
service that can be offered for money. An idea is the first
milestone in the process of building a successful
business. The characteristics of a promising business
idea are;
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7. Cont’d
Innovative: Creating a new idea
Unique: The factor that makes a company or product
stands out for its competitors
Problem solving: Business ideas that solve problems
are fundamental to developing our world.
Profitability: The business ability to generate earnings
compared to its competitors over a certain period of
time.
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8. Cont’d
A business idea is often linked to its creator who needs
to be truly convinced of the business value in order to
make it happen.
There are numerous ideas, on which people embarked
on but after conducting the SWOT analysis scrutinously,
our enterprise, “Unique Enterprise” found out that
“Condom manufacturing” is the most viable idea of
which the company must embark on.
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9. THE SHAREHOLDING STRUCTURE OF THE BUSINESS
The structure of the business is “PARTNERSHIP”. A
partnership is a single business where two or more
people share ownership. Each partner contributes to all
aspects of the business, including money, property,
labour or skill. In return, each partner shares in the
profits and losses of the business.
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10. Cont’d
Partnerships come in two varieties: general partnerships
and limited partnerships. In a general partnership, the
partners manage the company and assume responsibility
for the partnership's debts and other obligations. A
limited partnership has both general and limited
partners. The general partners own and operate the
business and assume liability for the partnership, while
the limited partners serve as investors only; they have no
control over the company and are not subject to the
same liabilities as the general partners.
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11. Cont’d
Each general partner can act on behalf of the
partnership, take out loans and make decisions that will
affect and be binding on all the partners (if the
partnership agreement permits). Therefore “Unique
Enterprise” has chosen ‘General Partnership’ which
consists of nine (9) principals.
For this enterprise, there has been equal contribution of
capital and other necessary resources for the
establishment of the business.
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12. THE BUSINESS PLAN
A business plan is a documented preliminary plan of the
venture, its set up processes, the managerial recruitment
processes, financial sources to the business and
profitability processes as well as the success forecast of
the business (Budu, 2016).
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13. Cont’d
According to (Budu, 2016), business plan should be a
process and critical attention must be given to it. He
again explained that every component of the act is
necessary, that is to say, the historical background of the
business, the establishment procedure, the managerial
recruitment process, funding the business, marketing
strategic process, maximization of profit and payment of
debt as well as the future of the enterprise.
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14. Cont’d
In other words, a Business Plan helps you evaluate the
feasibility of a new business idea in an objective, critical, and
unemotional way. As it has been stated already, some
questions should be addressed in the plan to help the
survival of the business;
 Marketing :Is there a market? How much can you sell?
 Management :Does the management team have the skill?
 Financial :Can the business make a profit?
The business plan will therefore help the entrepreneur, in
answering the above questions.
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15. Cont’d
Again, it provides an operating plan to assist you in
running the business and improves your probability of
success.
Identify opportunities and avoid mistakes
Develop production, administrative, and marketing
plans
Create budgets and projections to show financial
outcomes
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16. Cont’d
It also communicates your idea to others, serves as a
“selling tool,” and provides the basis for your financing
proposal. That is;
Determine the amount and type of financing needed.
Forecast profitability and investor return on
investment.
Forecast cash flow, show liquidity and ability to repay
debt.
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17. THE OUTLINE OF THE BUSINESS
PLAN
BUSINESS NAME : UNIQUE ENTERPRISE.
PRODUCT :CONDOM MANUFACTURING.
POSTAL ADDRESS : POST OFFICE BOX AJ9999, AJUMAKO, C/R, GHANA.
WEBSITE : http//.www.unique.enterprise.gh
LOCATION :AJUMAKO, OPPOSITE THE POLICE
STATION, C/R.
TELL. NUMBER : (+233) 030-33445566/77/88
NO_ OF PRINCIPALS: NINE (9)
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18. PRINCIPALS
BUDU BRIGHT,
ANSAH DACOSTA,
ANDOH KOFI THOMAS,
YEBOAH AGYEI FRANKLIN,
RHODA ASABIR AMPAH,
NIMOH AUGUSTINE,
ANGELINA DONKOR,
RICHARD AMOAKO and
APPAU EMMANUEL.
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19. EXECUTIVE SUMMARY OR STATEMENT OF
PURPOSE
“Unique Enterprise” is a start-up condom producer and
distribution company. Its strategy is to serve the upscale
niche markets of the condom industry. It will capitalize
on the Ghanaian engineering and manufacturing used
to manufacture the condoms. There are many untapped
potential markets within this industry that desire high-
quality, stylish goods, but do not think they can afford
them or do not know where to purchase them.
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20. Cont’d
It is the firm's intention to manufacture and export its products to
any part of the nation, Ghana and to other countries such as China,
Canada, U.K, among others and to make Unique Condoms the
number one selling continental condom. To do this the company's
long-term goals are to achieve 85% market share in the country as
well as the foreign ones, build brand image and brand equity
through marketing, achieve a sustainable 60% profit margin, and
eventually produce quality condoms in addition to the initial,
moderately-priced line. It is the desire of the enterprise not only to
maximize profit but also serve customers as and when they need
the product. This can be achieved if and only if products get to the
doorways of the consumers. In this regard, door to door, office to
office, store to store, online purchase, just to mention a few, shall
be employed as a market strategy.
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21. Cont’d
In other words, “Unique Enterprise” is a newly established
business, primarily involve in providing condoms through a variety
of flavors which are suitable for women and men especially youth
who enjoy satisfying sex lives while concerning their safety. The
range of our condoms include, colour, textures, sizes and tastes in
which customers can select the ones that perfect fit with their love-
life styles. Our products will be first launched in convenient stores,
supermarkets, and other retail stores in Ghana which can be found
easily and close to our ‘target customers’. Furthermore, our
company intends to devote a strong support to the ‘STOP IT’
campaign in Ghana which is sponsored by Ministry of Health.
Since we hope that our contribution can help the country in
reducing the rising number of people who are living with STIs and
preventing them from such life-threatening conditions as well.
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22. THE BODY OF THE BUSINESS
THE COMPANY
Unique condom is a privately-held enterprise. Production
takes place in Ajumako in the Central Region, Ghana and
sales and marketing are focused in Ghana and some foreign
countries as mentioned in the executive summary, for the
long-term future. Ownership is divided among nine (9)
principal individuals who are putting up the initial
investment. These include: Budu Bright head of production
department, Ansah Dacota, Yeboah Agyei Franklin, Rhoda
Asabir Ampah, Nimoh Augustine, Angelina Donkor, Richard
Amoako, Andoh Kofi Thomas And Appau Emmanuel.
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23. Cont’d
The factory is located at Ajumako, opposite the police
station, C/R, Ghana. The factory is 1100 square meters
and should be large enough for the first two years of the
company's growth. The condoms will be shipped to and
distributed from Budu Bright’s house at Ajumako. The
condoms will be initially sold in drug stores, super
markets etc in Ajumako.
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24. Cont’d
THE PRODUCTS
The initial product line will be elegant male condoms with
high quality characteristics, able to be used for sexual
intercourse for at least two hours and can be cleaned or
washed after use and use it again. The company plans to
release two kinds, the "male" condom and the "female"
condom.
The pricing strategy will be to initially undercut our main
competitors by 20%, using a market penetration strategy.
Then, pricing will be adjusted to be directly competitive with
the other major competitors. The price per “BOX” which
contains 50 pieces of condoms is expected to be around
GH₵1-GH₵1.50.
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25. Cont’d
THE MARKET
Entry into the high-end condom production industry comes
at a propitious time. Over the past two years, the purchase of
male and female condoms has increased by 61% and this
trend is expected to continue.
One of the most important recent trends is that potential
condom buyers are willing to spend higher amount on
condoms because of the enhanced quality and image appeal.
Therefore, a company that can build a substantial brand
image in this industry gains a significant competitive
advantage. It is the aim of “Unique Enterprise” to capitalize
on its high quality and reasonable price while pursuing the
innovative styles necessary for brand building.
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26. Cont’d
FINANCIAL CONSIDERATIONS
The company's startup costs will be GH₵320,000.
Owners' equity will provide GH₵290,000. Another
GH₵15,000 in funding will consist of short-term
borrowing, and the rest GH₵15,000 will be long-term
loans. The majority of the start-up costs will consist of
rent, research and development, initial inventory, and a
strong cash account. The Break-even Analysis shows
“Unique Enterprise” will be able to make a steady profit
by the second year.
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27. OBJECTIVES
To make “Unique Enterprise” condom the number one
selling Ghanaian condom.
To eventually produce quality condoms in addition to
the moderately priced line.
To achieve 60% profit margin.
To achieve 85% market share in Ghana
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28. Cont’d
MISSION
“Unique Enterprise” condom is a condom company that
produces male and female condoms for sale in Ghana -
initially in Ajumako. The company will build its image as
a quality condom first, and then will begin selling higher
profit, luxury condoms.
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29. Cont’d
KEYS TO SUCCESS
To succeed, Unique Enterprise must:
Build and sell high quality products.
Achieve 100% customer satisfaction.
Build brand image and brand equity through
marketing.
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30. APPENDIX/ATTACHMENT
 1. SALES FORECAST
MONTH SALES (GH₵)
 1 45.000
 2 35.000
 3 25.000
 4 25.000
 5 25.000
 6 30.000
 7 30.000
 8 35.000
 9 35.000
 10 35.000
 11 45.000
 12 50.000
 TOTAL 414.000
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31. Cont’d
2. WORKING EXPERIENCE OF SOME PARTNERS
 Ansah Dacosta : He has worked as a pharmacist assistant
for five (5) years. From 2000-2005 at Assin Fosu
Government Hospital in the Central Region, Ghana.
 Angelina Donkor: She has worked as a Lab Technician, St
Dominics Hospital, Akwatia, in the Eastern Region, Ghana.
 Augestine Nimoh: He has worked as a Marketing Manager,
Kings Radio, Konongo in the Ashanti Region, Ghana.
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32. THE END
ENTREPRENEUR
An entrepreneur is someone who owns all the factors of
production and risks his money to start a business with the aim
of making profit.
BUSINESS IDEA
A business idea is a concept that can be used for financial gain
that is usually centered on a product or service that can be
offered for money.
BUSINESS STRUCTURE, BUSINESS PLAN AND APPENDIX
9/20/2017