Pakistani mango importer plans to fill seasonal gap in Australian mango market. The importer will be the first to commercially import Pakistani mangoes to Australia. Two popular varieties to be imported are Sindhri and Chaunsa mangoes from May to September. The business faces risks from high logistics costs but sees opportunities in the Indian and Pakistani communities' demand for imported mangoes during Australia's winter months when local mangoes are not in season.

1. PAKI MAGOES
Zeeshan Abdul
Operation Manager
(Australia)

3. Introduction
 Pakistan’s total mango production reaches 1.7 to
1.8 million tons annually
 Pakistan is the 5th largest producer and 3rd
largest exporter of mangoes.
 We will proud to be the FIRST commercial
importer of Pakistani mangoes in Australia.

4. Introduction cont..
 Our mission to bring and provide mangoes to mango lovers
in a season where there will be no mangoes season in
these specific months as Australian Summer Season
(Mango Season) is from December to February march.
 We will fill this gape buy putting our Pakistani sweet
mangoes in the market.

5. DAFF Approval
 Australian Department of Agriculture and Forestry
(DAFF) has approved that Pakistani mangoes will
soon be stocked in Australian supermarkets and
fruit stores.

6. Our Products:
Mango is the king of all fruits and
Sindhri is the KING of the KINGS.
They are a generous size and sweet but
not sickeningly, so you can have more
than one, unlike any of its more sugary
counterparts. Other mangoes may be
more sugary but none is sweeter than
the Sindhri.
Season: Mid-May to mid-July
Origin: Mir Pur Khas
Colour: Gold
Pulp Gravity: Medium
Flavour: Slight Perfume
Fiber: 3 - 5%
Sugarege: 15 - 18%
Moisture Content
(average):
79% after ripening; 18% before ripening
Weight: Average 1 - 3.5 pounds
Relative Humidity: 85%

7. Chaunsa
“Chaunsa (June to August), from Pakistan, has
a thin yellow skin streaked with green and the
sweetest of sweet, smooth-textured flesh. It is
sometimes called Honey.”
Flesh firm, fibreless with pleasant flavour and
sweet taste. Juice moderately adundant. Fruit
quality good, keeping good quality.
Season: July - September
Origin: Rahim Yar Khan & Multan
Colour: Gold
Flavour: Slight perfume
Fiber: 17.2 - 27.3%
Sugarege: 18 - 22%
Pulp Gravity: Heavy
Moisture Content:
78% after ripening; 81% before ripening
Weight: 1-2.3 Pounds
Relative Humidity: 85%

8. Pakistani Mangoes in Media

9. CONSULATE GENERAL of Pakistan
 The first ever consignment of 490 kgs Pakistani mangoes lands in Sydney on
the soil of Australian continent on the evening of Tuesday, 3 Sept. 2013, at
10 pm through air cargo of Emirates Airlines.
 Pakistan’s High Commission arranged a mango party in Canberra and invited
few leading community members while Consulate General of Pakistan invited
leading Australian businessmen for a simple mango party, besides distributing
mango samples to politicians and business houses / companies.

10. Critical Risk analysis:
 Currently there are no direct flights
to Australia from Pakistan and this results in
enhanced cargo rates for the export material
 be logistic tariffs within Australia are very
high which can increase the cost
 Sales and on time import from Pakistan
 If found any problem by custom officials, we
can’t save mangoes for long time
 Competition with Indian and Pakistani
importers

11. Market Analysis
 Currently there is no any major importer
from Pakistani
 Indian and Pakistani community wants to
bring mangoes from their homeland
 We will be only One seller of Mangoes in
Australia initially
 AUSTRALIA GRANTS PERMISSION TO
IMPORT PAKISTANI MANGOES

12. Market Analysis
 Queensland is the major producing state, accounting for 70% of domestic
production, by volume.
 no availability of mangoes during winter in Australia

13. Opposite Seasons

14. Australia and Pakistan Mangoes availability in different Seasons
Season Name Australia Pakistan
Spring
September, October and November
April, May
Summer December, January and February
June, July, August and
September
Autumn March, April and May October, November
Winter June, July and August December, January, February and
March

15. Distribution
 Truck driver will load the truck/van to distribute in grocery shops,
fruit shops, hotels and restaurants in different areas.
 List of all shops and spots will be given to salesperson.

16. Sales Promotions
 Point of Sale display material
 On-pack offers, multi-packs and bonuses
 Commissions for salesperson
 Sales competitions with prizes or awards
 Advertisement on Internet e.g. Facebook or website.

17. Financial Plan

18. START-UP EXPENCES
Expense Category Amount
Hot Water Treatment $6,000
Inventory (Mangoes) 142,000
Advertisement 4,000
Shipping Insurance 3,000
Warehouse Rent 7,000
Packaging 35,00
Labour 8,000
Shipment charges and other costs 120,000
Truck 20,000
Cash 86,000
Total 399,500

19. Cost of Mangoes
1 Type of Expense per 40 kg In Dollars
2 Mangoes $16
3 Packaging $2
4 Labour $2
5 Hot Water Treatment $3.5
Total cost on per 40 kg $23.50
Total Cost of 66,000kg 38,775
Other charges & fixed costs
6 Shipment Cost (Fixed Cost) $250 per shipment
7 Shipment charges and other costs $2,000
8 Freight and Unloading $120
Total $2,370
Total Cost of 60 Boxes (1100kg/box) 66,000kgs 142,200

20. Cost
 Total Cost: $180,975
 Cost per kg: $2.74
 Price for shop keepers: $4.50
 Retail Price per kg $5.50

 We will arrange 13,200kg mangoes in one month which will be only for start.
After that we will order as per our sale which will increase in every month.

21. Income Statement
Paki Mangoes Pty. Ltd
Income Statement
For the five months ended October 30, 2015
Total Revenue: $297,000
Expenses & losses $180,975
Income before tax $116,025

22. Profit and Loss Account
Sales $375,000
Less: Gross Profit $116000
Less: Operating Expenses $180,000
Operating Profit $129,000
Less: Interest and taxes $16,000
Profit after Tax $63,000

23. Reference list
 References
 Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at:
http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].

 Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at:
http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].

 SmallBiZZ Connect . 2015. The Four P's of Marketing. [ONLINE] Available at:
http://toolkit.smallbiz.nsw.gov.au/part/3/12/56. [Accessed 03 February 15].

 Buy Pakistani Mangoes. 2015. Mangoes can be used as. [ONLINE] Available at:
http://buypakistanimangoes.com/All-about-Pakistani-Mangoes/How-Mangoes-can-be-
used.html. [Accessed 03 February 15].
 Rayma.com. 2015. about Chaunsa mango. [ONLINE] Available at:
http://rayma.com.my/pakistanmangoes/chaunsa.html. [Accessed 04 February 15].

 Rayma.com. 2015. about SINDHRI mango. [ONLINE] Available at:
http://rayma.com.my/pakistanmangoes/sindhri.html. [Accessed 04 February 15].
 Mr. David Rich & Dr. Tom
 Mr. Shahid Malik (Pakistan)