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Making of an Entrepreneur……..!!!



                  The Other Home
     (Vacation Rental | Homestays | Outdoor Adventure)
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Dictionary Meaning:


       "Entrepreneur is one who organizes and directs a
    business undertaking, assuming the risk for the sake of
                           profit.“

The term "Entrepreneur" was introduced by Richard Cantillon, a French economist, in
   the 18th century




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Understanding Entrepreneurial Competencies




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Initiative




         Acting out of choice rather than compulsion, taking
         the lead rather than waiting for others to start..!!!




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Sees and Acts on Opportunities




        A mindset where one is trained to look for business
        opportunities from everyday experiences
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Leadership




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ENTREPRENEURIAL COMPETENCIES




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Fundamentals of Small Business




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1. Things investors look for in a startup




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INVESTORS LOOK FOR




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2. Lies Entrepreneurs Tell Investors




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I don't have   My idea is the
                       any          greatest
                   competition

      The
  competition
     sucks
                                             My domain
Once the idea is                             expertise is
  launched,                                  unparalleled
customers will



                                          Hurry or you'll
                                           miss the bus
10 hiring mistakes made by Start-up businesses
1. Hiring too many employees because of miscalculated revenues & underestimated cost of
   hiring.

2. Taking on board someone just because you known them —family, friends, wife. They'd
   expect different treatment.

3. Hiring a jack-of-all-trades instead of specialists for a particular job. Startups need
   specialists in specific roles.

4. Not having clarity on what you are hiring for. Startups should clearly define roles for new
   hires.

5. Not knowing if you are looking for a follower or a leader. Every business needs a mix of
   both.

6. Giving someone equity just because you cannot pay a hefty salary. Then you get a partner
   not an employee.

7. Hiring just to help someone out.

8. Emphasizing too much on cost per hire rather than on quality of hire.
4 myths about Business Planning
Identifying Entrepreneurial Opportunity




                            Source : cartoonstock.com
What is An Opportunity?

 An opportunity is a favorable set of circumstances that creates the need for a new
   product, service, or business idea.


Most entrepreneurial firms are started in one of two ways:

– Some firms are internally stimulated. An entrepreneur decides to start a
  firm, searches for and recognizes an opportunity, then starts a business.
– Other firms are externally stimulated. An entrepreneur recognizes a
  problem or an opportunity gap and creates a business to fill it.




 Copyright © 2012 The Other Home. All rights reserved
What is an Opportunity?

                         An opportunity has four essential qualities




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Window of Opportunity

• Window of Opportunity

   – The term “window of opportunity” is a metaphor
     describing the time period in which a firm can realistically
     enter a new market.
           • Once the market for a new product is established, its window of
             opportunity opens, and new entrants flow in.
           • At some point, the market matures, and the window of opportunity
             (for new entrants) closes.




  Copyright © 2012 The Other Home. All rights reserved
Three Ways to Identify An Opportunity




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First Approach: Observing Trends


• Observing Trends

• The first approach to identifying opportunities is to observe
  trends and study how they create opportunities for
  entrepreneurs to pursue.
• There are two ways that entrepreneurs can get a handle on
  changing environmental trends:
            • They can carefully study and observe them.
            • They can purchase customized forecasts and market analyses from
              independent research firms.



   Copyright © 2012 The Other Home. All rights reserved
First Approach: Observing Trends
                         Environmental Trends Suggesting Business or
                                 Product Opportunity Gaps




Copyright © 2012 The Other Home. All rights reserved
Second Approach: Solving a Problem

                          Second Approach: Solving a Problem

    Sometimes identifying                                      These problems can be
     opportunities simply                                   pinpointed through observing
 involves noticing a problem                              trends and through more simple
     and finding a way to                                      means, such as intuition,
            solve it.                                           serendipity, or chance.



                                                           For example, Symantec Corp.
Some business ideas are clearly                              created Norton antivirus
 initiated to solve a problem.                             software to guard computers
                                                                  against viruses.


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Second Approach: Solving a Problem




Copyright © 2012 The Other Home. All rights reserved
Third Approach: Finding Gaps in the
                        Marketplace
• Gaps in the Marketplace

   – A third approach to identifying opportunities is to find a gap in
     the marketplace.

   – A gap in the marketplace is often created when a product or
     service is needed by a specific group of people but doesn’t
     represent a large enough market to be of interest to mainstream
     retailers or manufacturers.
           • This is the reason that small clothing boutiques and specialty shops
             exist.
           • The small boutiques, which often sell designer clothes or clothing for
             hard-to-fit people, are willing to carry merchandise that doesn’t sell in
             large enough quantities for Wal-Mart, GAP, or JC Penney to carry.



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Finding Gaps in the Marketplace




                                               To provide good quality   Bridging the gap between
                                               branded products          Job seeker and Recruiter




To empower the MBA aspirant                              Connecting Traveler and
community. © 2012 The Other Home. All rights reserved
      Copyright                                          Accommodation Providers
Personal Characteristics of the Entrepreneur

     Characteristics that tend to make some people better
           at recognizing opportunities than others


          Prior Experience                               Social Networks




          Cognitive Factors                                 Creativity




  Copyright © 2012 The Other Home. All rights reserved
10 thoughts for the Entrepreneur

•If you live by the sword, get ready to die by bullets.

•There are no traffic jams in the extra mile you go for the customer.

•Don’t underestimate customer resistance to behavior change.

•Price the customer, not the product.

•Your customer’s perception is your reality.

•If you torture data enough, it will confess.

•Customer loyalty can be bought; brand loyalty must be built.

•Price pressure is an effect, not a cause.

•Profits vs. Growth: Where do angels fear to tread?
Thank You!!!


                                                       The Other Home
                             Vacation Rental | Homestays | Outdoor Adventure
                                      Phone: 011-25985380 / 65028027
                                      Email: info@theotherhome.com
                                     Website: www.theotherhome.com
                       Blog: blog.theotherhome.com / photoblog.theotherhome.com


Copyrigt © 2011 The Other Home. All rights reserved
Copyright © 2011 The Other Home. All rights reserved

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Entrepreneurial competencies

  • 1. Making of an Entrepreneur……..!!! The Other Home (Vacation Rental | Homestays | Outdoor Adventure) Travel Blog - Photo Blog - Travel Books
  • 2. Dictionary Meaning: "Entrepreneur is one who organizes and directs a business undertaking, assuming the risk for the sake of profit.“ The term "Entrepreneur" was introduced by Richard Cantillon, a French economist, in the 18th century Copyright © 2012 The Other Home. All rights reserved
  • 3. Understanding Entrepreneurial Competencies Copyright © 2012 The Other Home. All rights reserved
  • 4. Copyright © 2012 The Other Home. All rights reserved
  • 5. Copyright © 2012 The Other Home. All rights reserved
  • 6. Initiative Acting out of choice rather than compulsion, taking the lead rather than waiting for others to start..!!! Copyright © 2012 The Other Home. All rights reserved
  • 7. Sees and Acts on Opportunities A mindset where one is trained to look for business opportunities from everyday experiences Copyright © 2012 The Other Home. All rights reserved
  • 8. Leadership Copyright © 2012 The Other Home. All rights reserved
  • 9. ENTREPRENEURIAL COMPETENCIES Copyright © 2012 The Other Home. All rights reserved
  • 10. Fundamentals of Small Business Copyright © 2012 The Other Home. All rights reserved
  • 11. Copyright © 2012 The Other Home. All rights reserved
  • 12. Copyright © 2012 The Other Home. All rights reserved
  • 13. 1. Things investors look for in a startup Copyright © 2012 The Other Home. All rights reserved
  • 14. INVESTORS LOOK FOR Copyright © 2012 The Other Home. All rights reserved
  • 15. 2. Lies Entrepreneurs Tell Investors Copyright © 2012 The Other Home. All rights reserved
  • 16. I don't have My idea is the any greatest competition The competition sucks My domain Once the idea is expertise is launched, unparalleled customers will Hurry or you'll miss the bus
  • 17. 10 hiring mistakes made by Start-up businesses 1. Hiring too many employees because of miscalculated revenues & underestimated cost of hiring. 2. Taking on board someone just because you known them —family, friends, wife. They'd expect different treatment. 3. Hiring a jack-of-all-trades instead of specialists for a particular job. Startups need specialists in specific roles. 4. Not having clarity on what you are hiring for. Startups should clearly define roles for new hires. 5. Not knowing if you are looking for a follower or a leader. Every business needs a mix of both. 6. Giving someone equity just because you cannot pay a hefty salary. Then you get a partner not an employee. 7. Hiring just to help someone out. 8. Emphasizing too much on cost per hire rather than on quality of hire.
  • 18. 4 myths about Business Planning
  • 19. Identifying Entrepreneurial Opportunity Source : cartoonstock.com
  • 20. What is An Opportunity? An opportunity is a favorable set of circumstances that creates the need for a new product, service, or business idea. Most entrepreneurial firms are started in one of two ways: – Some firms are internally stimulated. An entrepreneur decides to start a firm, searches for and recognizes an opportunity, then starts a business. – Other firms are externally stimulated. An entrepreneur recognizes a problem or an opportunity gap and creates a business to fill it. Copyright © 2012 The Other Home. All rights reserved
  • 21. What is an Opportunity? An opportunity has four essential qualities Copyright © 2012 The Other Home. All rights reserved
  • 22. Window of Opportunity • Window of Opportunity – The term “window of opportunity” is a metaphor describing the time period in which a firm can realistically enter a new market. • Once the market for a new product is established, its window of opportunity opens, and new entrants flow in. • At some point, the market matures, and the window of opportunity (for new entrants) closes. Copyright © 2012 The Other Home. All rights reserved
  • 23. Three Ways to Identify An Opportunity Copyright © 2012 The Other Home. All rights reserved
  • 24. First Approach: Observing Trends • Observing Trends • The first approach to identifying opportunities is to observe trends and study how they create opportunities for entrepreneurs to pursue. • There are two ways that entrepreneurs can get a handle on changing environmental trends: • They can carefully study and observe them. • They can purchase customized forecasts and market analyses from independent research firms. Copyright © 2012 The Other Home. All rights reserved
  • 25. First Approach: Observing Trends Environmental Trends Suggesting Business or Product Opportunity Gaps Copyright © 2012 The Other Home. All rights reserved
  • 26. Second Approach: Solving a Problem Second Approach: Solving a Problem Sometimes identifying These problems can be opportunities simply pinpointed through observing involves noticing a problem trends and through more simple and finding a way to means, such as intuition, solve it. serendipity, or chance. For example, Symantec Corp. Some business ideas are clearly created Norton antivirus initiated to solve a problem. software to guard computers against viruses. Copyright © 2012 The Other Home. All rights reserved
  • 27. Second Approach: Solving a Problem Copyright © 2012 The Other Home. All rights reserved
  • 28. Third Approach: Finding Gaps in the Marketplace • Gaps in the Marketplace – A third approach to identifying opportunities is to find a gap in the marketplace. – A gap in the marketplace is often created when a product or service is needed by a specific group of people but doesn’t represent a large enough market to be of interest to mainstream retailers or manufacturers. • This is the reason that small clothing boutiques and specialty shops exist. • The small boutiques, which often sell designer clothes or clothing for hard-to-fit people, are willing to carry merchandise that doesn’t sell in large enough quantities for Wal-Mart, GAP, or JC Penney to carry. Copyright © 2012 The Other Home. All rights reserved
  • 29. Finding Gaps in the Marketplace To provide good quality Bridging the gap between branded products Job seeker and Recruiter To empower the MBA aspirant Connecting Traveler and community. © 2012 The Other Home. All rights reserved Copyright Accommodation Providers
  • 30. Personal Characteristics of the Entrepreneur Characteristics that tend to make some people better at recognizing opportunities than others Prior Experience Social Networks Cognitive Factors Creativity Copyright © 2012 The Other Home. All rights reserved
  • 31. 10 thoughts for the Entrepreneur •If you live by the sword, get ready to die by bullets. •There are no traffic jams in the extra mile you go for the customer. •Don’t underestimate customer resistance to behavior change. •Price the customer, not the product. •Your customer’s perception is your reality. •If you torture data enough, it will confess. •Customer loyalty can be bought; brand loyalty must be built. •Price pressure is an effect, not a cause. •Profits vs. Growth: Where do angels fear to tread?
  • 32. Thank You!!! The Other Home Vacation Rental | Homestays | Outdoor Adventure Phone: 011-25985380 / 65028027 Email: info@theotherhome.com Website: www.theotherhome.com Blog: blog.theotherhome.com / photoblog.theotherhome.com Copyrigt © 2011 The Other Home. All rights reserved Copyright © 2011 The Other Home. All rights reserved