Simon Mainwaring presented on how brands and consumers use social media to build a better world. He discussed key strategic principles for brands to exist for a purpose beyond profits, be the chief celebrant of their communities rather than relying on celebrities, and seek consumer action over acquisition. Mainwaring is the author of the book "We First" which was a New York Times and Wall Street Journal bestseller in 2011 that discusses using social media for good. He advocates for companies to leverage their leadership, competitive advantages, and vision to offer hope through their brands.

1. • Simon Mainwaring
How Brands and
Consumers Use
Social Media to Build
a Better World
PRESENTED October 16, 2012

15. Purpose: Why does your company
exist?

16. Key Strategic Principles:
“The future of profit is purpose.”
“Brands must be the chief celebrant, not
celebrity, of their communities.”
“Brands must seek consumer action, not
acquisition.”
Simon Mainwaring, author, We First
New York Times, Wall Street Journal, Amazon Bestseller 2011
strategy+business ‘Best Marketing Book of 2011
800CEORead Top 5 Marketing Book of 2011
Amazon Top 10 Business Books of 2011

25. Competitive Advantage: What are you
the only of?

28. Leadership: What dos your company
do when its at its best?

33. Vision: What hope, vision or dream
does your brand offer?

39. We First Vision

41. Thank you, Nashville
EC.
To instantly get these slides, this video and three free social
branding training videos for your company PLUS information about a
special training program offer, text your name and email to:
310 - 660 - 7221
Twitter: @SimonMainwaring
Email: Simon@WeFirstBranding.com