The document discusses branding and emphasizes that a brand is defined by what others say about you and how it makes people feel. It provides examples of how the phrase "I'm a good lover" is used in different marketing channels like branding, telemarketing, advertising, social media, and PR to convey a consistent brand message. The document concludes that branding is what people say about you and that a brand should motivate people to take action.

1. Branding
12/02/10

2. Marketing
“I’m a good lover.”

3. Telemarketing
“I’m a good lover

4. Advertising
“I’m a good lover. I’m a good lover.
I’m a good lover.”

5. Social Media
“I’m a good lover”

6. PR
“He’s a good lover.”

7. Branding
“You are a good lover.”

8. Brand Promise
• Branding is what your customers/clients/
colleagues, boss say about you.
• A Brand is what it makes people feel,
motivates them to do something