Theory: What are the motivations, drivers, and strategic intentions of social entrepreneurship? Practice: What are the implications of these drivers on social enterprise (business) models? How are social ventures blending business and social objectives?

1. ENTR 4800: Introduction to Social
Entrepreneurship
Class 2: Motivations and Drivers for Social
Entrepreneurship
Monday, September 17, 2012
Instructor:
Norm Tasevski (norm@socialentrepreneurship.ca)
Elisha Muskat (elisha@socialentrepreneurship.ca)
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2. © Norm Tasevski & Karim Harji
Guest Lecturer –
Marco Di Girolamo
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3. © Norm Tasevski & Karim Harji
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4. © Norm Tasevski & Karim Harji
Agenda
• What motivates the social entrepreneur?
• What are the motivations for social enterprise?
• What did we learn – Today?
• Next week
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5. Motivators for Social Entrepreneurs…
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6. © Norm Tasevski & Karim Harji
A Question…
What motivates you??
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7. © Norm Tasevski & Karim Harji
Some Definitions
• Internal and external factors that stimulate desire and energy in people to be
continually interested in and committed to a job, role or subject, and to exert
persistent effort in attaining a goal. Motivation is the energizer of behaviour
and mother of all action. It results from the interactions among conscious and
unconscious factors such as the (1) intensity of desire or need, (2) incentive or
reward value of the goal, and (3) expectations of the individual and of his or
her significant others.”
BusinessDictionary.com
• “Motivation is the activation or energization of goal-orientated behavior.
Motivation may be rooted in the basic need to minimize physical pain and
maximize pleasure, or it may include specific needs such as eating and
resting, or a desired object, hobby, goal, state of being, ideal, or it may be
attributed to less-apparent reasons such as altruism, selfishness, morality, or
avoiding morality. Conceptually, motivation should not be confused with
either volition or optimism. Motivation is related to, but distinct from, emotion.”
Wikipedia
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8. © Norm Tasevski & Karim Harji
In response
to why
people are
not giving to
the Pakistani
flood in the
same way as
they did for
Haiti, one
woman said:!
!
“It’s a rogue
state, if they
can afford
the nuclear
bomb they
can look
after their
own”!
!
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9. © Norm Tasevski & Karim Harji
Costin Militaru, an
outreach worker…
has met addicts as
young as 9 years
old. "His family
had no money for
food. He was
hungry and kept
crying, so they fed
him heroin,"
Militaru says. "If
you're high, you
don't need food.”!
! 9

10. © Norm Tasevski & Karim Harji
“On March 24, 1989,
the Exxon Valdez
ran aground in
northern Prince
William Sound,
spilling 42 million
liters of crude oil
and contaminating
1,990 kilometers of
shoreline. Some
2,000 sea otters,
302 harbor
seals and about
250,000
seabirds died
in the days
immediately
following the
spill.”! 10

11. A total of 32,700
© Norm Tasevski & Karim Harji
different people
stayed in Toronto's
emergency shelters
in 2005. 4,600
were children. !
!
Over half a million
Toronto
households live
below the poverty
line!
!
1 in 10 homeless
report attempted
suicide in 2006!
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12. © Norm Tasevski & Karim Harji
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13. © Norm Tasevski & Karim Harji
So What Motivates The Social/
Environmental Entrepreneur?
“…it was an epiphanal experience…”
Ray Anderson, Interface Carpets

14. © Norm Tasevski & Karim Harji
So What Motivates The Social/
Environmental Entrepreneur?
“I heard the same story again and again. Someone had
experienced an intense kind of pain that branded
There was
them in some way. They said, ‘I had’ to do this.
nothing else I could do.”
Jody Jensen, Ashoka

15. © Norm Tasevski & Karim Harji
So What Motivates The Social/
Environmental Entrepreneur?
“…that made a real impression on me…”
Jeff Skoll, eBay, Skoll Foundation, etc.

16. © Norm Tasevski & Karim Harji
So What Motivates The Social/
Environmental Entrepreneur?
“I was teaching in one of the universities while the country was
suffering from a severe famine. People were dying of hunger, and I
felt very helpless. As an economist, I had no tool
in my toolbox to fix that kind of situation.”
Mohammed Yunus, Grameen Bank

17. © Norm Tasevski & Karim Harji
So What Motivates The Social/
Environmental Entrepreneur?
“…powerful moments of inspiration…”
Jacqueline Novogratz, Acumen Fund

18. © Norm Tasevski & Karim Harji
What about…

19. Break
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20. Motivators for Social Enterprise…
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21. © Norm Tasevski & Karim Harji
Motivations: Nonprofits
à Many social enterprises are founded by nonprofits
Primary motivators:
– Financial self-sufficiency
– Income diversification
– Compliments/expands the organization's mission
– Enhancing the quality/outcomes of programs
Income-generating activities:
– Cost recovery
– Earned income
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22. © Norm Tasevski & Karim Harji
Motives and Orientation
Source:
h*p://www.4lenses.org/setypology/
mission_orienta:on
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23. © Norm Tasevski & Karim Harji
What did we learn?
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24. © Norm Tasevski & Karim Harji
Next Week
• Deliverable – Your social enterprise idea…
• Readings
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